Tinder tests letting users set a 'height preference'
Tinder tests letting users set a 'height preference'
Tinder tests letting users set a 'height preference' | TechCrunch
Tinder is leaning into dating apps’ reputation for superficiality with the launch of a new feature that lets paid subscribers add their height preferences to their profiles.
After a Reddit user posted a photo of the new height setting in the Tinder app, a company spokesperson confirmed to TechCrunch that the discovery setting has been launched as a global test.
Tinder Gold and Premium subscribers in the test group will have access to the feature, but not free users, we’re told. In addition, the setting will indicate a preference, rather than functioning as a “hard filter,” the company says. That means it won’t actually block or exclude profiles but instead inform recommendations.
“We’re always listening to what matters most to our Tinder users — and testing the paid height preference is a great example of how we’re building with urgency, clarity, and focus,” said Phil Price Fry, VP Comms at Tinder, in an emailed statement. “This is part of a broader effort to help people connect more intentionally on Tinder. Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly. Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward.”
