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Are Nintendo's $80 online game prices a result of tariffs or is Nintendo just using them as an excuse to price gouge as corporations do?

Not defending Dementia Donny and either way I'm not shelling out $80 for a game ever, just wondering if this is really a result of the tariffs. I understand the console price being high due to them but I don't see how it would affect the price of games that are essentially going to be 100% digital

137 comments
  • Vote with your wallet, and don't let the FOMO pull you in.

    Nintendo is just a small slice of the gaming industry. If you don't like what you see there are other platforms and game developers.

    For 80 usd you can buy a handful of bigger titles during a Steam sale. Just saying.

  • The increased price is not the result of tariffs, neither for the games nor console. That's pretty much confirmed by them costing the same amount (converted + sales tax) in Europe. The console is (was, before tariffs) fairly priced imo, it is comparable to the steam deck + dock.

    Is 80$ Mario Kart price gouging? Eh. The edit maniac in the comments here is right that video games have become cheap, maybe even too cheap, and that a price increase at some point was inevitable. 60$ was set as the AAA price before the smartphone existed, and was not always profitable as we've seen with the recent lay-offs.

    My own 2 cents: I'm glad some company broke that unspoken rule (we ignore skull and bones for obvious reasons), so big releases have more options in pricing, too long have we accepted 60$ games with 20$ DLC, I'm glad if this means devs can just charge 80$ for a full game. Oh, and it's good for indie games too. People may actually buy the shorter games with worse graphics they wanted so badly a few months ago.

  • Not to be THAT GUY, but games haven't kept up with inflation or increasing development costs. Someone in these convos usually point out that, adjusted for inflation, that 80's Donkey Kong game actually costs more in today's money than $60-80. So I guess that's me today lol

    Do I agree that they're worth that much? Ehhhh

    But have we gotten massive improvements, longer games, more physics, graphics, etc? Yeah.

    Games like GTA take half a decade or more to be made. If you want that kind of game development to continue, consessions need to be made somewhere. Now, maybe there's a better place to do it, but asking more for these games isn't completely unreasonable.

    Edit: That Guy is back with some facts for y'all. In the 80's Nintendo charged $30-50 USD for a game. So let's take the middle of both(1985 and $40) and plug it into an inflation calculator. I did a few(two government websites and a random other one) and I got $116.93, $118.09, and $120.44 for today's dollar value.

    That's how much Donkey Kong(the OG) would cost TODAY. Not Cyberpunk, not GTA, not Stardew Valley, but OG 16 bit Donkey Kong.

    You really think prices shouldn't increase? Please explain then in a way that isn't just "but I want it cheap!". If that's your only argument, just pirate ffs. No one's stopping you.

    Also, INDIE GAMES. THEY EXIST. THEYRE AWESOME. THEYRE CHEAP.

    Honestly this discussion just feels like entitlement from a lot of people.

    Edit again: Still waiting for someone to articulate why modern games should cost less than a 16-bit relic from the 80s when adjusting for inflation. Seeing a lot of downvotes poping in, but not much writing. Some actual facts would be nice instead of "but I can't afford it!". Should I do console prices next? Wanna see how much an NES should cost in today's money?

    Edit again: oh look, here's console prices adjusted for inflation.... An original NES launched for $199 in 1985. In today's dollars.... $581.57. Hmm.... You could buy a Steam Deck for that price today.... It's almost like things have gotten really good for us compared to then. Woooooow. And that's not even mentioning that consoles used to be sold at a loss. Nintendo stopped selling consoles at a loss around the time of the Wii. So modern consoles actually cost what they take to make. Previous consoles were subsidized by the games and should have been more expensive. Y'all are also probably too young to remember when having a game console was a HUGE DEAL. It meant you were well off. Now everyone has 2 or 3.

    Another edit for shits and giggles: if you're gonna bring up indie games, I'm gonna tell you to just go play them then. If you know you can play a better, cheaper game.... then do it. What are you here removed about? "Oh no, I have so many options but one of them is too expensive so I can't have it and everything else too. Woe is me"

    Like seriously "we have so many games now it's hard to afford all of the ones I want to play". Ummm yay? Videogames advanced as an art form so much that the choices are near endless and no one can really afford them all? GREAT!! WE DID IT! We made games so mainstream that everyone has access now!

    I'm about done with this, but seriously, y'all need to chill a bit. I'm against the price increase too for the simple "I like having money" reason. But I don't think Nintendo or anyone else are monsters for raising their prices. It's been a long time coming and honestly surpising it didn't happen soon. Talks of it have been rumbling for years. Anyone shocked is either too young to remember or had their head in the sand.

    Calling it now, GTAVI will be EXPENSIVE. Willing to bet base $80 and at least one $200+ Shark Card/in game assets bundle. And when Rockstar does it, you bet your ass the rest will follow. If anything Nintendo is just prepping for that inevitably themselves.

    I can't help myself edit: someone said the 80s are a bad time to compare. Sure video game crash, electronics still being relatively new.... Ok.

    So the PS1 released in 1994 for US $299, equivalent to $621.53 today. I can get a PS5 today, depending on version, for $499-$699, with objectively better everything. So again, cheaper than it was.

    Just to be clear: they're asking for a $20 raise in prices. Inflation says it's should be a $60 increase. How are they monsters?

    • You know what else hasn’t kept up with inflation? Wages.

      So before you go espousing raising prices, let’s first make it so people can afford the higher costs.

      • Lmao that's a completely seperate issue between you and your employer. Has nothing to do with the value of the dollar.

        Has inflation kept up with wages? No. Have prices gone up anyways? Hell yes. Only thing you can find under $1 anymore is Arizona Tea, and even that isn't a guarantee.

        But yes, complain that a luxury item has gone up in cost. You know, something not necessary. So no one needs to make sure "everyone can afford it". The ones who can buy, will buy, and the numbers show overwhelmingly that they do.

        All you're literally arguing is that wages should increase. Agreed. It should increase to match the new prices that are inflating as well. Wouldn't change the fact that games cost the same "spending value" as before with the new pricetag.

    • If indie devs can make a game and sell it for less than Nintendo games sold for in the 90s then maybe it isn't actually more expensive to develop and distribute games that are somewhat comparable to games from the 80s. A lot of games sell for $40 or less and are making profits.

      Nintendo games are more expensive partially because they are limited to Nintendo hardware. Like Apple, this requires more costs for software because their target audience is smaller than something through a digital platform like steam, and distribution is a pretty significant cost and physical distribution has a lot of risk and waste compared to digital if something doesn't sell as many as expected.

      • Ummm Nintendo has a digital platform, so not sure what you're on about that one.

        And in regards to indie studios: then buy their games and stop complaining, duh. Like, if you know there's all these amazing and cheap alternatives, why are you removed about what Nintendo charges? No one's forcing you. Go play something else. It's really that easy.

        Nintendo, love em or hate them, is like Disney. They want to curate a very specific image. Look up the invention of the Nintendo Seal of Approval and why that was such a big thing. Nintendo wants to be very specific thing and frankly doesn't give a shit if you like it. If you dont, then you're not their target audience. It's really that simple. Their not catering to everyone, they're catering to a specific group. If they want to charge a certain amount but you know it'll be quality cus it's Nintendo, then what's the harm?

    • Yes but back then most people only bought maybe 2-3 games the entire generation and traded with their friends. There was also a lot of local coop games.

      Now people would like to play dozens of games and it's difficult to share, often you even need to buy two copies of a game to even play with your family in the same house.

      • Exactly, games back then were EXPENSIVE. Currently we live in luxury where you have hundreds of options. How does that not justify it costing more?

    • Be that guy. Games are too cheap.

      I think Nintendo made a mistake pricing Mario Kart that way, since they're selling it for half that price in a bundle anyway. Had it been 70 like DK with a bump of 10 for physical it'd be a different conversation.

  • The other thing about this price point is that it's a headline grabber - and then once people find out more, they will spot that if you buy a Switch with MK preinstalled, the game costs half that.

    So suddenly it feels like, "oh hey, that's a great deal, and I was obviously going to buy a Switch 2 anyway" - and Nintendo get the sales and the decreased cost of manufacturing the physical game.

  • I believe they will cost the same amount in europe and japan

  • According to a post I found on that shitty alien site, An AAA game has to sell 10 million copies to break even around 6 months ago. That means at $70 dollars each. They can cost $700 million to make, market and distribute. The money has to typically be recouped within a certain time frame to keep the lights on and invest in the next 700 mil project. The successful games also have to carry the weight of the failures too, so you probably aren't getting that bad a deal.

    I'm not saying the price isn't inflated, just that it can cost a lot more than you might think to make this stuff, and it's all on a gamble that it will sell.

    I remember buying mortal kombat ii on the megadrive/genesis with saved up pocket money for £45 ($58). That was in 1994, I think I maxed out at about 10 games. I'm seeing assassins creed shadows on the xbox at £56.99 ($74) today (ignoring online digital shops because they didn't exist in 1994.) So in 31 years inflation on the price of a premium video game has been 0.75% annually vs 2.5% for all goods and that has resulted in a small 20% increase in the price over 30 years.

    Closest link I could find to back up the inflation rate. If games increased in price Inline with inflation, they'd cost about £96 ($123) today.

    Games have always been expensive, but less so now than 30 years ago.

    P.s. If I don't ignore online digital shops, I can actually get it cheaper the that 1994 price. Only £40 ($51). I mean come on its not like suddenly we have a bad deal on video games. Also if it really bothers you stop buying games at launch. I rarely spend more than a third of those prices now just by waiting a year or two.

137 comments