Hmm. Not a marketing person, but I'll try to make an idea that sounds only slightly insulting.
Think of it like this. You're working from home, a coworker is out in the field doing live research and your boss will be doing a presentation in front of the shareholders.
The coworker in the field records data with their phone, sends it to your laptop, you arrange it for your boss, send it to their tablet and the boss just slides it over on the giant TV as they take the credit for your work.
Or a more personal example. You're at home in the mood for a movie or a game on your budget smart TV, but you're too lazy to do all the whatever to get it going. So instead just sync your phone, PC/Xbox and TV with a Microsoft/Xbox account and do everything remotely using your phone/tablet as a controller, from the comfort of your couch.
It's Microsoft NSYNC, baby! And that's why everything has to be tailored to fit your lovely, greasy fingers. Comfortable comfort. You know you want it!