Bentley CEO says sales are down because the rich are experiencing ‘emotional sensitivity’ due to the cost of living and don’t want to flaunt their wealth with a new luxury car
Adrian Hallmark won't have to worry about Bentley any more as he sets sails for performance brand Aston Martin, where a whole different set of challenges await.
LMAO AS FUCKING IF. Rich people aren't capable of feeling any sort of empathy-adjacent emotions. If you're rich and think you can feel empathy there are two possible scenarios at play;
a) You're wrong about being rich
b) You're wrong about feeling empathy
Good question. I haven't got an answer for that. We could start off by pruning off the top; anyone with a net worth above a billion can't possibly have earned that kind of money. 900 million is just as unlikely.
A modicum of luck obviously plays a part as well; Facebook for example started off as a fairly innocuous website for ranking the attractiveness of university students; poor in taste and judgement but hardly evil. That's not exactly where we are today, is it? Have you read about how facebook treats its content moderation team? Ol' Zucky is responsible for that and so much more.
There's only so much you can earn through hard work and good luck before you'll start having to make unethical and evil choices to keep raking in the cash. Rich people don't need or deserve any empathy, because they won't have any for you.
Lol you think people on the internet work with relative variables scales.it's always extremist far reaching opposites and it's always a binary choice from each end of the scale.
That’s some dehumanizing rhetoric you got going there bro. Poor are just as unempathetic, middle class the same. It’s not a money problem it’s a human problem.
Mill very well expresses the essence of the matter in the form of a concept by characterising money as the medium of exchange. The essence of money is not, in the first place, that property is alienated in it, but that the mediating activity or movement, the human, social act by which man's products mutually complement one another, is estranged from man and becomes the attribute of money, a material thing outside man. Since man alienates this mediating activity itself, he is active here only as a man who has lost himself and is dehumanised; the relation itself between things, man's operation with them, becomes the operation of an entity outside man and above man. Owing to this alien mediator – instead of man himself being the mediator for man – man regards his will, his activity and his relation to other men as a power independent of him and them. His slavery, therefore, reaches its peak. It is clear that this mediator now becomes a real God, for the mediator is the real power over what it mediates to me. Its cult becomes an end in itself. Objects separated from this mediator have lost their value. Hence the objects only have value insofar as they represent the mediator, whereas originally it seemed that the mediator had value only insofar as it represented them. This reversal of the original relationship is inevitable. This mediator is therefore the lost, estranged essence of private property, private property which has become alienated, external to itself, just as it is the alienated species-activity of man, the externalised mediation between man's production and man's production. All the qualities which arise in the course of this activity are, therefore, transferred to this mediator. Hence man becomes the poorer as man, i.e., separated from this mediator, the richer this mediator becomes.
This is only tangibly related to your comment, but even before you get the unemphatic part, the regressive taxes alone set rich people apart from poor people. If you make enough money have to pay taxes at the lowest bracket in the US it's 10% taxes with minimum $22k a year income. That is $2200 a year, which is a crazy amount for them to be able afford when someone in the highest tax bracket is paying 37% and it doesn't start until $578k for a single filing. That's about $214k in taxes with about $364k left over to be as empathetic as they want to be with it. It would take the person who is paying 10% in taxes 16.5 years just to make what the person who is making half a million a year makes AFTER TAXES!
It's very hard for either group to be empathetic to the other, but for vastly different reasons.
I am very bad at public math if anyone sees a glaring issue.
😢 do you know what it’s like to not be able to drive my half a million dollar car to a movie premier that I invested in accidentally through an AI hedge fund that I own with some other rich people that I met at a party a few years ago?
I feel like rich people are more brazen than ever before. It's a long time before we see any guillotines for the rich in my country at least (the US). We regularly put people down who have pennies to their name though or just average Joes living their lives. Death by cop and death by violence in a broken penal system. Also completely unavoidable health issues that increasingly only the wealthy end can afford to rectify.
This comment makes no sense, you misinterpreted the headline. It is saying that the rich are feeling apprehensive about conspicuous consumption due to the increasing economic disparity in the world.
The masses have noticed how hard they’ve been getting screwed.
The rich know they’re absolutely stupid rich.
And they’re scared.
That’s all there is to it. Don’t attribute to them feelings of remorse or guilt. If there was any of that in them they’d cough up the dough for whatever, but no…they’re still doing the same thing they’ve always done just not as obviously public.
We’re making noises about wealth taxes and all that and they’re thinking that if we see fewer Lamborghinis out there we’ll suddenly forget and leave them to their hoards.
The ultra rich don't have Bentleys anyway. They appeal more to the upper middle class wannabe rich people, who probably aren't as well off as they used to be.
Bentley can only be successful if they sell cars. If their consumer base is stagnant or shrinking, they can't increase units or profits. But the more consumers can afford a Bentley, the less exclusive Bentley becomes.
I don't know if Bentley is privately held. But if i was a shareholder, I'd be looking to push that market share.
Emotional Sensitivity: "Yes, we're emotionally sensitive to the fact that the poors want to cut our heads off and watch them roll. We need to hide our wealth so they're less likely to strike out at us."
Who'd have thought that it would be awkward splashing out crazy amounts of money on making yourself a little comfier when the world is on fire. A bit of privilege guilt isn't exactly a bad thing.
It's not "emotional sensitivity", it's "if I drive this through Croydon on my way to the Woldingham Estates, will someone throw a brick at me and my kids?" and given the sheer state of Croydon right now, the answer these days is more "yes" than "no"
I think the problem is Bentleys association with old rich. They aren’t terribly exciting cars and have stuck to largely the same styling just slightly evolved. People want new things.
Well, firstly, comparing a Tesla and a Bentley is like saying that a hotdog cart sold more hotdogs than a Michelin Star restaurant sold filet mignons. They're just not even remotely comparable, because your average Tesla (Model 3/Y) sells for about 1/5th of what a typical Bentley costs, and with tax credits and all the "end of month incentives" they keep rolling out, a Model 3 can cost less than a Camry in many cases. They have the Model S, but even then, even a loaded Model S just barely touches the cheapest entry level Bentley price range.
Secondly, Teslas haven't been selling like "hotcakes" for close to 2 years now. They've had to massively slash prices non-stop to keep sales up, and even then that hasn't really been working. They're having to cut production, have been building up inventory, and they're still seeing sales stagnating and falling revenue.
Just homebrew something if you're that worried about it, worst case you have a nice new car, best case, you have a legitimate competitor if you can find the capital, which you most likely can because you're a rich fuckass.
Pretty sure just having a not I-Pad dash alone would get your brand selling like hotcakes.
Most helpful comment of the thread! Do accept patreon? Have a YouTube channel and tiktok i can follow? Let's be best friends 😍 omg i want to give you like $4 right now