Bentley CEO says sales are down because the rich are experiencing ‘emotional sensitivity’ due to the cost of living and don’t want to flaunt their wealth with a new luxury car
Adrian Hallmark won't have to worry about Bentley any more as he sets sails for performance brand Aston Martin, where a whole different set of challenges await.
The ultra rich don't have Bentleys anyway. They appeal more to the upper middle class wannabe rich people, who probably aren't as well off as they used to be.