After “Barbie,” Mattel Is Raiding Its Entire Toybox
After “Barbie,” Mattel Is Raiding Its Entire Toybox
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.
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Daniel Kaluuya is starring in a Barney movie and I'm not even joking.
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And apparently it is adult-themed and explores millennial angst and disenchantment, because reasons. Yes, really.
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Damn, it could work.
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They should raid my GF's toybox. It'll keep them busy for years.
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Finally, a Masters of the Universe movie!
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Skeletor is here to say some insightful meme crap He-Man! Be back in one hour!
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That was one long fucking article lol
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This is perhaps bad news for Lena Dunham, whom Mattel has lined up to helm “Polly Pocket.”
Kill it with fire
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I was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of "cinema" is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It's not meta, it's nostalgia rationalization; it's not smart, it's calculated.
Brand immersion my ass.