After “Barbie,” Mattel Is Raiding Its Entire Toybox
After “Barbie,” Mattel Is Raiding Its Entire Toybox
www.newyorker.com After “Barbie,” Mattel Is Raiding Its Entire Toybox
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.
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26 comments
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Gritty, raw UNO movie coming soon
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UNO, but it's a Yu-Gi-Oh style anime movie.
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"Believe in the heart of the cards!"
gets a +4
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gets sent to the shadow realm
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26 comments