Skip Navigation

Can Reddit corporate executives hurt Lemmy ?

Let's assume the top executives of Reddit are worried about Lemmy.

Lemmy is taking away users and attention. The ressources that Reddit is desperately attempting to sell to advertisers.

In a meeting, Steve Huffman, Jen Wong, Drew Vollero and Jim Squires decide to spend $1 million dollars on a secret project called Cobra.

Their goal is simple : to destroy Lemmy. Apart from the top management, no Reddit employee is aware of project Cobra, because it must not leak in the media.

How could they actually sabotage Lemmy?

56 comments
  • They make a post asking Lemmy users a hypothetical question as to how they would go about doing it

  • They'd have to pay out the $1M to consultants to forward for any actually-effective hands-on gruntwork of trying to influence the social media user market, or technical attacks on the code infrastructure or federated service provider resources. It would show somewhere in their financials.

    • They could literally just have 3 interns make hundreds of fake accounts on various instances, and flood the network with low-grade but ultimately harmless content.

      My guess is that it is either that, or else bribing people who have existing positions of trust on the network (admins or moderators or powerusers) to undertake some kind of destructive action.

      The first is cheaper and much more effective (and won't get detected instantly), the second is more in line with reddit-exec-brained thinking. So kind of a toss-up. Something along the lines of those ideas would be my guess though. I thought about some kind of "embrace, extend, extinguish" strategy like Facebook with Threads, but I think even Reddit isn't stupid enough to try something like that (which would only result in a massive increase in the exodus of users from Reddit to Lemmy).

      Edit: Well... something occurred to me. "Low-grade but ultimately harmless content" is exactly what they have been pushing Reddit towards, because they think it is better because it traps people in dopamine loops more effectively. Flooding Lemmy with that stuff (more so than it already is organically) would fuck it up from my point of view, but maybe from their point of view, something like really emotionally toxic random hatred in all directions. Maybe. Anyway, I think flooding Lemmy with content that turns people off via sockpuppet accounts is probably the easiest and most effective way, and I don't see much way to prevent it.

      • Lemmy posts with low grade but harmless content?

        So... Business as usual, then?

      • The hypothesis stipulates "Apart from the top management, no employee is aware of project Cobra". So the hypothetical interns are handled by a consulting third party, not Reddit itself.

  • I mean, all they gotta do is make a rule stating that talking about any alternative platforms is against TOS, so probably just that, assuming they can actually enforce it.

    Otherwise, all they'd probably need to do is co-opt one of the morbidly obese, chronically online, single digit IQ power mods on there. In other words, any mod on that platform will do. All that bootlicker has to do is ban any and all free speech about Lemmy, as long as it's positive.

  • Let's assume top executives at Reddit are worried about Lemmy

    I would be more interested in some theories about why that is possible. The feds have been proactive here, with private intelligence contractors advertising their ability to bore into every nook and cranny of social media, specifically mentioning the fediverse. Open source is under control by nature of the management of the time economy of programmers by capital. There is never enough time to keep up with what people need to be paid to do to live in the hours leftover afterwards they need to cook and clean and hypothetically woo their beloved

  • Nice try Huffman, Wong, Vallejo and Squires!

    You think we are stupid? No! There are people who know what Linux is on this site!

    Nice try!

56 comments