Coca-Cola rebrands products in Germany amid US image crisis
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
This should be illegal
too bad the corporations control their own regulation.
Not a Coca Cola fan, but why? If it’s made in Germany, it should be okay to say that
It's kinda hard to find out where Coca Cola is actually made. Coke for the German market is for sure bottled in Germany, but the Coke syrup which is the base for it (which Coca Cola is very cagey about) isn't necessarily made there. I assume it's made somewhere in Europe because according to a brief web search it's made in about 4 places in the world and Europe is a big market, but there isn't really a reason to assume that the European syrup plant is in Germany, insted of Spain, Netherlands etc. - certainly possible, but not at all certain.
But TBH, even if it was all made in Germany, it's still kinda bullshit. Maybe not in a legally actionable way, but Coke is not that popular in Germany and the inventors and standard ingredients (other than water and beet sugar) have no connection to Germany whatsoever. The Coca Cola product that deserves to be called "the German drink" is Fanta, and I assume Coca Cola isn't quite ready yet to use Fanta's Nazi heritage as a selling point.
Simply because people should know exactly what they are buying and from who, without having to make a web search at the supermarket for every single product they want to buy (which sometimes is not even that easy because corporations are allowed to be pretty shady and you have to dig further than a simple search of the product/brand name)
Only if it's from the official Koka region
The amount of sugar they put on it is what should be illegal. Motherfuckers are co-responsible for an entire generation of obesity and we're left holding the bag as tax payers.
I switched to Vita Cola and now I don't even like Coca cola anymore. Just doesn't feel refreshing anymore. And it's cheaper.
From Wikipedia:
Vita Cola is a cola beverage produced in Germany. Vita Cola's flavor is described as cola-like with a strong note of lemon and fruit flavoring.
Do I have the right one? It sounds interesting
Try Afri-Cola, it's delicious 😇
I know it. Not my fave.
Too sweet. And the sugar free one has an aftertaste I don't like. Still better than Cocacola though.
I'm a mio mio cola junge but vita and afri are both also better than coke.
i’ve noticed Coke, fanta and monster have been on sale in stores at least twice as often as any other beverage brand this summer. Often at a 50% discount and they had a huge Star Wars collaboration out of nowhere. I still didn‘t buy any of it. I bought European brands. Coke posing as „the german drink“ does bring back some memories though. Mostly bad memories.
Coke posing as „the german drink“ does bring back some memories though. Mostly bad memories.
Would have been even worse, a lot more truthful and also funnier if they did that with Fanta.
I only buy monster for my younger brother and only when it is on sale. I wished he'd drink a European brand energy drink such as Gönrgy.
We have a word for that in German: "Etikettenschwindel"
I appreciate German's endless supply of terms 🙂
That's just etikett and schwindle together!
Roughly translates to misleading or con labeling
"Label swindle" is the closest literal translation I think.
I’ve been drinking Fritz Cola for about 7 years now, cheap tricks won’t win me back
Same here but with "Afri Cola". German drinks do taste better than Coca Cola. 💪
Yeah, I have also switched to a local one here in greece, tastes better and does not have an aftertaste.
They could try naming it Koker Koler and offering it in 1 liter mugs. I'd still prefer cheaper regional alternatives but it would be funny.
Koker being the German word for Coker, which is a thermal cracker unit in an oil refinery.
I still have no idea why would anyone drink branded cola when your average grocery store cheap cola tastes exactly the same.
But again, maybe it is me. I don't even feel much difference between normal cola, zero and light.
That is clearly you then. There is a massive difference between normal coke vs. light or zero.
I looked this take up on WebMD and it said your taste buds are wack.
superior water drinking noises
It looks like they’re emphasizing local sourcing to distance themselves from U.S. associations, but that misses the real issue. The problem is not whether the ingredients are local, it is that Coca-Cola is still a U.S. company. The same applies to brands like Heinz, Tesla, and others. Their identity is tied to their origin, not where they source materials.
Who needs Coca Cola?
😍 SUPER-SEXY AFRI-COLA!
in other words, the boycott is working! Keep it up, lads!
I thought it's a UK (headquarter of CCEP) or Spanish (by far biggest share owner is Coca-Cola Iberian Partners) product...
(for reference: less than 20% of that "US brand" is owned by the original US company)
The internationalization of corporations really doesn't make it easy.
Local remains local though. Not every other is multinational or liquidated across investors.
Maybe they should try adding back the cocaine.
I'm pretty sure they're doing this in most if not all, of Europe.
It turns out to be quite hard to boycott USA products, but our household is getting there.
What are you struggling with?
How long do you have?
CPUs, GPUs...
Drinks have never even been an issue.
Pfanner 2L Grüner Tee Tetrapack Meisterklasse representiert
Wie Pepsi dann: Schmeckt nicht mehr.
Again? Hunh. Sounds like Faygo 2.0 🤷🏼♂️
Guaraná is better anyway.
I think that's a very good thing, going beyond original brand source location.
It goes beyond global brand, and actually finally labels differences of the brands between markets as well as better indicating differences in sourcing and production.
Like with any labeling there's a danger of white washing. Let's hope lies get identified and prosecuted, if and when they occur.
NOBODY likes americans. Think of it like this: who are those "americans"? From what i understand the scum of europe. Instead of working on change where they were, those removed chose to run away from the problems, enslave the native americans and bring doom to the world. every american is just what was too crap for europe. ZERO quality people.
Keep your illusions… and don't ever read about European history. :>
Saying migrants are just the crappier people leaving their home is a right wing dog whistle.
no. i am not saying migrants are the problem. please read. i am saying the europeans that fled the continent back than were mostlikely the worst humans at that time and I have not seen the slightest argument saying something else. i mean europeans were murderous fucks all the time, but the worst went to murder the native americans. so i am sure for generations there were children in america being told they did anything good or whatever romanticising of the USA they do there. But that time is over as we can wee from the numbers of americans coming to europe. they finally opened their eyes to see a shit world be their home. no democracy, no basic human rights... a hell hole for the scum of the earth.
I wish you'd come over here and say that!
So I can give you an apple pie and introduce you to some of my immigrant and minority friends and take you to some cool restaurants and museums and native American heritage sights and support groups and hopefully change your mind.
