PR campaign may have fuelled food study backlash, leaked document shows

cross-posted from: https://hexbear.net/post/4567060

The report recommended that if global red meat eating was cut by 50%, the “planetary health diet” would provide nutritious food to all while tackling the harms caused by animal agriculture, which accounts for over 14% of all greenhouse gas emissions worldwide. It suggested individuals – particularly in wealthy countries – should increase their consumption of nuts, pulses and other plant-based foods while cutting meat and sugar from their diets.

A leaked document seen by the climate website DeSmog reveals that helping to fuel this backlash was a PR firm, Red Flag, which represented the Animal Agriculture Alliance, a meat and dairy industry coalition set up to protect the sector against “emerging threats”, and which has staff from Cargill and Smithfield Foods – two of the world’s five largest meat companies – on its board.