Brekkie
Brekkie
Brekkie
Man, they really go all out on the UK ciggie boxes 😳
When I was in Germany years ago, the cigarette boxes looked like straight cartoon poison with the giant skull and warning on them. Which, IMO, didn't make them scary; it made them cooler.
They actually havent looked like that for years. The graphic photos are still there, but they are not allowed branding anymore and all cigarette boxes have to be the same grey/brown colour with a tiny font
Focus testing proved it improved sales in council estates by up to 70%.