I got curious where these stores/brands are from, so made this

All products made in China unfortunately.

That's unfair, some are made in India. Must diversify.
Yep, and I'm not comfortable with promoting fast-fashion brands, as they are not sustainable.
Direct Alpin, Montane, La Sportiva among others are not.
Southeast asia, yeah.

If you really want to represent Europe, you could wear Lidl clothes:

A photo of some Lidl brand shoes and Lidl brand socks.

Or just buy Adidas stuff I guess, whatever you prefer.

What is this based on? A lot of these are HQd and owned by American entities. I understand the intention, but in globalised world starting point of a brand is hardly relevant

Not just that but many are public companies with shareholders all around the world.

Gotta look at who owns the companies as well. A German company owned by a Swiss holding company that is 60% owned by BlackRock is still American.

I find it funny that New Yorker is not murican

York is not murican also.
- Yep, but it's not called Yorker, right? If it was, it would be funny it's not British.

Decathlon use forced labour and children in order to increase their margins: https://disclose.ngo/en/article/decathlon-revelations-on-a-champion-of-exploitation

Wibra and Zeeman, aka Zebra.

... the label printer company or something else?

Looks like Footlocker and Claire's are on the boycott list now!

This is cool, well done. Didn't know intersport is swiss, that feels like it's everywhere.

The North Face / Patagonia will be the most difficult for me to avoid, do you have alternatives ?

Fjällraven is a Swedish brand with a Swiss parent company.
Their stuff is pricey but quite durable.
adidas..?
- Adidas is not really comparable to those brands

Anyone know of any bookshops?

I used to use Blackwells but they've bought recently by Waterstones who are owned by American venture capital.

Cool!