"As the legal landscape around this issue evolves, we may need to make some changes to comply, but our north star of dignity and respect for everyone and our work to that end will never waver," Mr Cook said during a question-and-answer session at the company's annual shareholder meeting.
He noted that Apple did not use "quotas" for hiring - a practice that has come in for some of the fiercest criticism - while saying the firm's strength came from a culture where "people with diverse backgrounds and perspectives come together".
"We'll continue to work together to create a culture of belonging where everyone can do their best work," he added, saying the company would remain "committed to the values that have always made us who we are".
They committed to nothing but a vague concept of change to stifle the shareholders. Apple has made diversity a priority for decades. They’re not changing their values for money.
[Angela Jackson] said she wanted to see the company lead by making a more robust business case for the programmes. "They've made the right moves. The one step they could go further... is to really say, 'Yes it's our values, we believe it's the right thing to do, but it's also an economic imperative."
Cook’s statement about “needing to make some changes to comply”, while not indicating any immediate changes, is setting the stage for future compromise, not a principled defense of its policies.
i don't think i spotted a single poc in their latest fun little iphone 16e(?) announcement- pretty sure basically all of the previous announcements included some sort of corpo virtue signalling