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X users jump to Bluesky - but what is it and who owns it?

Summary

Bluesky, a decentralized social media platform created by former Twitter CEO Jack Dorsey, has gained rapid popularity, adding about one million new users daily and reaching 16.7 million users.

Designed to resemble pre-Musk Twitter, it allows users to host data on independent servers.

Bluesky’s growth spiked after Donald Trump’s U.S. election win and backlash against Elon Musk’s X, which some call a “toxic media platform.”

Bluesky avoids traditional advertising and is exploring paid services for revenue but faces long-term sustainability challenges.

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  • Important to note the Jack Dorsey is no longer affiliated with bsky. He moved on and they now have a team of 20 running bsky.

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