"Windows Intelligence": Microsoft may drop Copilot in major AI rebranding

If they did this from the start it might've sounded fine, but now it just feels like they're trend-chasing after Apple Intelligence...

No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

"Windows Intelligence" is an oxymoron, just like whoever came up with this rebranding.

You can call it 𝓜𝓮𝓻𝓭𝓮, but it'll still taste like shit.

Should have stayed with Cortana, at least that was a cool name.

Copilot is fantastic branding tbh. It's like the MBAs want change for the sake of keeping their jobs.

Why don’t they just call it Clippy?

Microsoft try not to copy everything Apple does challenge: Impossible

At least "Apple Intelligence" is cute because the initials for it are A.I.

It's such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they're even doing in the building.

Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime... They're all very descriptive and cool sounding names of their software products. Copilot is a great name that they're throwing away along with Cortana because their crappy practices are crappy.

Excellent to see that Microsoft's product strategy continues to just be a flailing mess.

that is pitiful

So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.

Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”

That would be an oxymoron.

Wow where’d they get that jenius branding idea, I wonder.

Microsoft. Never changes.

Give it another 6 months and it'll be "Skynet for xbox" or something similarly worse.

Ooh, can I use that App that used to be Remote Desktop and then they renamed it, hmm, what did they call it… oh right “Windows App”

They should invest a couple billion in it, rename it and cancel afterwards.

I mean that's standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it's the same product.

"have you tried painting it pink, then maybe they will like it"

Sometimes a great idea just comes to you out of nowhere at all!

First big tech slapped "powered by AI!" on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they're trying their best to hide it's mere existence while still dumping it into everything. They just can't help it.

It will be as successfull as the twitter to x rebranding

Bro looked at apples corny branding and envied it 😭🤞

again?

Wii

Microsoft's naming strategy is just the American Economics wheel from South Park, but with names on it. Of all the big tech companies, they are easily the fucking worst at naming shit.

Ugh