1y ago

Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko

asumetech.com /mastodon-usage-soaring-as-twitter-rebranding-leads-to-user-exodus-ceo-eugen-rochko/

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304 comments

I'd take that with many grains of salt, brands and influencers aren't moving and neither are their followers
- That's not terribly surprising, given that both of those groups rely most heavily on network effects: the very point of such accounts requires being where their audience is, especially brands. Those kinds of accounts will move en masse only when most everyone else has already done so
  
  Also, we do have some influencers here - namely a few Linux youtubers, and technology connections. Basically it's those that you would somewhat expect to have a presence on a budding social network like mastodon.
  
  I see George Takei and Neil Gaiman post on there :)
  
  Wasnt aware technology connections was on masto. Admittedly I dont use my mastodon all that much, becuase I dont really much enjoy the microblogging formula as much as a more forum like system like I could get from reddit and now lemmy, but the only youtuber Im familiar with that Ive been able to find there thus far has been NotJustBikes.
  
  Exactly, no one cares until Mr beast or Beyonce moves and they aren't going to mastodon haha
  
  I would like more of a sports presence here tho and unfortunately sports beat writers I followed on Twitter aren't coming here
  
  No, screw sports! Open your own instance for that. It was so annoying to block sports on reddit every single week.
  
  Why did you have to do it every week?
  
  Because a new sub would pop up every week. Braves, nhl, baseball, redsox, golf, etc.
  
  Yeah I meant more in it's own instance vs here. But what I'm saying is even if I do I won't get the breaking news content I want because the journalists are not switching over
  
  There are some bots on Mastodon that mirror tweets from sports reporters that I'd followed on Twitter.
  It's annoying that's you can't respond to things like mailbag questions, but I can still get breaking news, NFL training camp reports, etc.
  
  I hear ya. Sorry, I didn't mean to shit on your hobbies and interests. Everyone likes what they like.
  
  If they do, it will be because we've reached an arbitrary critical mass. Think, mastodon has 2.1M active users now, twitter has 230M active users.
  Mastodon will be considered viable at roughly the same number of users that caused the media to think of twitter as "mainstream"
  I'm thinking at least 20M users, 10x what mastodon has now.
- They're not going to go to mastodon, but there have already been a pretty big exodus to Threads. I have a feeling that's going to be the thing - twitter is going to die slowly mostly in favor of Threads, meanwhile Mastodon and the fediverse will probably continue being a minor player for a while.
  
  Threads will kill nothing for as long as it remains unavailable in Europe due to breaking GDPR.
  Bluesky is more likely, particularly given its Twitter's former ceo building it.
  
  Bluesky just barely hit a million users is still invite only and is largely in a beta state, and though I'm not on it, everyone I know says it's a zombie platform and they'd rather be on Mastodon for nerd shit or Threads for normie shit. Threads has over 100m users already. The numbers alone make Bluesky not really worth mentioning, and effectively Threads killed it within the first day. Dorsey has also shown a track record of having no idea what he's doing. Probably half of the things people think about with Twitter come from the community. @mentions, rt, the term "tweet", etc. The twitter app was developed by a third party and bought.
  As much as Zuckerberg sucks, Meta actually runs like a real company with adults at the helm. Dorsey's already fucking up bluesky not learning anything from his time at twitter and not making moderation a priority. Brands are already embracing Threads over Twitter and Bluesky because they don't want their ads showing up next to porn and nazis.
  Oh, and as for GDPR, Meta has already stated they plan for a later launch, and again since it's a company of (sociopathic?) adults, they'll actually get it done, but it's already effectively over.
  
  Meta has already been hit with antitrust by the EU. Even if they later get around the fact they're breaking GDPR by datasharing all the instagram accounts (which is where the inflated number of users comes from) they can not get around the Digital Markets Act coming into effect next year which carries a fine of 10% of all global revenue for actions like this.
  
  I remember when facebook changed its looks to mimic twitter (the whole newsfeed launch was part of that.) I can't believe it. After 10+ years, fucking facebook might actually dethrone twitter.
  
  It's been stated that Meta intends to federate Threads with Mastodon eventually, so either will ultimately be viable.
  
  I have zero faith that will happen. I don't think they anticipated how well threads would be adopted and that saying they'd federate was just a hedge.
  
  I bet they'll pull a https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish
  
  I'm sure that's what they want. A free and open platform that doesn't rely on advertising and isn't there to make a profit? Kill it!
  
  A few instances will likely federate with threads, but probably not the interesting ones...
  
  I think the implication was that Threads will not actually federate
  
  Oh I think they'll do, just to not miss the train, and then they'll find a "smart" way to "destroy" federation and get people on their side... But we'll see...
- That seems like good news for Mastodon

304 comments