1年前

Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko

asumetech.com /mastodon-usage-soaring-as-twitter-rebranding-leads-to-user-exodus-ceo-eugen-rochko/

304 留言

Great for the fediverse but also weird reason to jump ship. All the other bullshit was fine, but "whoa they changed the logo now I'm out"?
- A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain "This is a new platform" and that makes switching mentally easier.
  
  You've been considering leaving Twitter for a while, and suddenly one morning the bird has flown and Twitter has left you instead.
  I think it's also a clear signal that things are really never going to return to normal, it's only getting worse from here. Which is easy those of us on the outside to observe, but maybe slightly harder from the inside when you still have most of the community still intact and posting.
  
  I think it’s spot on. It’s people who were already going through the stages of grief, were kinda stuck in “bargaining” (like: “nah, Twitter is not really dead, it’ll come back”), and the symbolism there about Twitter really being gone-gone fast-tracked them to depression/acceptance.
  
  When spez doubled down and Reddit imploded i moved to lemmy. I also discovered mastodon. But then i realized the reason i used twitter was to follow certain people/accounts none of which are on mastodon.
  We had a reason to ditch Reddit, because they forced everyone off our beloved third party apps. But twitter didn't have this kind of meltdown. Im only a consumer on Twitter, and its still working fine. No reason to quit. The rate limit is dumb but it isn't the end of the world.
  
  Couldn't agree more. I was a fail whale era twitter user. Wayyyyy early user. I ditched it a little bit before musk actually, but I still ended up seeing threads here and there because of Reddit.
  Just today I landed on a Twitter thread, saw that x and it was like, strangely repulsing...I wanted to get the hell out of there asap
- Elon rate limits tweets
  i sleep
  Elon changes the logo
  real shit??
- I've already had several non-tech people say something along the lines of "What the heck is this X thing on my phone?"
  I gotta wonder how many other people are just impulse uninstalling something they don't recognize off their phone as well, since ol' Musky boi did this with basically zero user notice as well.
  
  I had a similar thought. Non-techies are going to open up Twitter and see a different logo but it the text still says Twitter and think they're on a phishing site.
- The blue bird was the last thing they had left
- I think a good amount of it is also "the straw that broke the camel's back." Twitter users have been taking abuse after abuse. Like many others have stated, they use Twitter to follow specific people. If those people aren't on other platforms, then they're going to stay. But after a certain point, the cost becomes too high. Now the platform is rebranded and now it looks as alien as it's begun to feel. I think that's why so many are once again leaving. Before they could just ignore everything else going on and try to move on with their day. Not there's a big, fat X reminding them of how much they're starting to/already hate the platform now.
- Renaming Twitter to 𝕏 is probably the straw that break the camel's back to those people.
- I'd like to think it's people finally realizing "Holy shit he IS an idiot" but that might be too optimistic
- Because tweeting and being on Twitter is culturally relevant. Twxing and being on =..,,,/''''°°X°°""/,,,...= is sad and cringe.
  People run away from things which are sad and cringe.
  
  People run away from things which are sad and cringe.
  Threads would like to have a word
  
  No one goes around saying they're on twitter and that they tweet. People aren't going to leave in any great numbers because it's now called X.
- The logo change has brought out a new wave of articles and tweets about it, and people go "oh no that's right I'm on twitter! Well THIS is the final straw! Thank goodness there were all these hate articles and tweets that reminded me I was supposed to be angry!"
  Also, many of the people who "jump ship" are right back on Twitter within a week. mastodon.social has an entire graveyard of celebrity accounts that haven't been posted to in months because the outraged celebrities just went back to twitter.
  I'm happy for Mastodon (I run a fediverse instance and the more users there are the more chances of interesting people and the like), and some of those people do realize they like the vibe more and stay, and a lot of those bumps are significant for the platform. The thing is, we're talking a few hundred thousand, maybe a million accounts of 200 million daily active users on twitter.
- Remember why Ray Kroc wanted McDonald's... because of the name/brand. Anybody could make a hamburger/shake shop or shack but he had to have the name because the name was a seller.
  Nobody thinks X is cool other than Elon musk and him switching to it is another signifier of how uncool Twitter has become. Every little thing adds to the flow of traffic to the exit.
  
  It's like watching an episode of Beavis and Butt-Head where every single decision they make is a bad decision. And it's hilarious.
- None of it was fine, people have been browsing for alternatives ever since Elon Musk took over.
  At most, many hoped things would ultimately stay the same, which they definitely didn't. The biggest hurdle is that a lot of people there are waiting for their friends and favorite content creators to pick what place they will move to, and content creators are extra hesitant because they don't know if they will have as much following and reach as they used to. I see a bunch of smaller creators pretty much mourning their careers.
- people do weird things
- This will be one of the first "in your face" things that is immediately noticable by a finicky user base that only understands and associates value to popular brands. Musk just removed the popular and familiar brand that people are comfortable with, so why would those people stay?
- Made a mastodon account yesterday mainly out of curiosity. Never been to Twitter.
  So they might be counting just me lol
- And probably won't matter much.
  This user surge will probably go crawling right back in a week or two.
  
  Every surge will retain more people as every surge brings more content.
  
  Yeah, if moving to Threads wasn't enough to hold people there, I doubt Mastodon will be able to hold them either.
- People really love their cute animal logos I guess, #whatcanyoudo?
- Also how do they know it is a twitter exodus and not a Reddit or Threads exodus? I quit reddit entirely and I know many who have as well. It seems much more likely to be the case.
  
  I get your point, but Twitter is more analogous to Mastadon than to Lemmy.
- Yeah it makes no sense. I think the media is just out to trash Elon at every opportunity for any miniscule thing. He is somewhat of an outcast of the billionaires club in that he dies not appear to want to enslave humanity and deny the poors of their rights.
  
  Yea he just settles for treating his employees with no respect and firing them on a whim without their owed severance pay.
  
  Yeah, I mean, who hasn't wanted to experiment with putting microchips into baboon skulls, or called someone a pedophile just because they hurt your feelings, or treats their workers like absolute trash? He's just a regular guy doing regular things and the media is using him as their whipping boy.
  
  What are you on about? Every opportunity to trash him??? He can easily change his behaviour, he's a trash person so he doesn't. He absolutely wants to deny the poor their rights, look at how he treats the workers of twitter and how he spoke of those he fired. I truly don't know how you can be this blind unless it's willful. Get real
  
  Wait, what? Have you ever heard of longtermism? "Your stupid peasants' suffering today matters little if we can take humanity to space^TM. Don't hold back progress." If this is not enslaving humanity and shitting on the poor, I don't know what is.
  
  He doesn't need to enslave humanity, just his Mars colony. As far as money over rights are concerned, his 'free speech absolutist digital town square' sure does give a lot more privileges for those willing to pay.
  
  Musk has openly stated his support for the Republicans and for right wing causes countless times during his twitter shitposting period. If anything he has more openly voiced support of enslavement of humanity and the denial of the rights of poors than most of his billionaire colleagues, who are mostly all too smart to voice those ideas anywhere in public.

Mastodon has become super stable. It is the place to go.
- Absolutely - though some people find it too bare bones. It's designed to be a bit of an anti-Twitter, after all.
  Those looking for something more flashy might be interested in checking out, for example, Firefish. The Firefish site also includes a neat "Fediverse software comparison", which lists popular federated services and some of the features they currently have. Personally I prefer the stripped down approach of Mastodon, but reasonable people might disagree. :)
  Oh, and there's also elk.zone, an online user interface for Mastodon that behaves a lot like Twitter. Similar to those "old lemmy" sites (like old.lemmy.world) in a way, but as an online app similar to wefwef.app.
  
  Is Firefish the same thing as Calckey?
  I created a Calckey account a couple of weeks ago but it was basically a weird Mastodon with even fewer people from what I could tell.

Xodus*
- No they had it righ….oooh, i see what you did there.
  
  *�odus

Yes, 'X' odus
- Movement of Jah people
  
  Oh yeah
- Great game

It amazes me how badly these billionares are at running businesses.
Like im an engineer and Not in my wildest dreams could I have destoyed a company like Twitter faster than musk.
Like Did he do it on purpose?
- It HAS to be on purpose. Nobody can get to billionaire levels of wealth and be completely inept, right? RIGHT?
  
  Begin rich makes one feel infallible. Thinking one's self to be infallible leads to these kinds of decisions.
  
  Unfortunately, once you get enough money the system is designed to keep you wealthy no matter how much you fuck up.
  Like, Trump has had multiple failed companies including casinos thay failed because he had them competeing with each other.
  Yet while he's probably not a billionaire he still has the status of "wealthy" and managed to fail into the most powerful position in government.
  Musk had more money, and therefore can fuck up way harder and still be fine. He could burn Twitter to the ground for all the effect it would have on him.
  
  Lol i just cant imagine that level of ineptitude.
  Am I living in a simulation?
  
  It's just the Dunning-Kruger effect at work, he thinks because he successfully ran a rocket manufacturing company to viability that he's definitely going to be able to run a social media company too.
  Turns out the B2B style government contract model isn't exactly the same as B2C social media advertising model.
  
  His initial wealth of 42 million dollars came from working on travel software. He used that wealth to become rich by founding x.com, a payments company that failed. How does a failing company lead to massive wealth you might ask? Well, that failing company merged with PayPal.com, and Musk was CEO of the merged company for about 6 months before he got fired. PayPal went on to be huge, so after he was fired he made his fortune on his shares. Next he invested money in Tesla, bought the title of "co founder" even though he wasn't, waited 7 years passively then noticed the company wasn't going anywhere, replaced an exec or two and then took credit for turning the company around. So yeah, maybe that's his end game? Make Twitter (now x.com) as bad as the old x.com so someone merges and gives him stocks and fires him again?
  
  Sounds like it's time to re-watch Glass Onion. Elon Musk is Miles Bron.
  
  It was on purpose. Its completely obvious the powerful right in America wanted Twitter gone. I bet it could have swung the overton window with how much influence it had.
- Like Did he do it on purpose?
  At this point, I'm gonna say yes. Yes, he did do it on purpose. Why? The conspiracy theorist in me says it's to push people into Meta's Threads, building it up even more before it federates, in an attempt to kill the Fediverse like Google did with XMPP, because the Fediverse is the fastest growing bastion of corporate-influence-free speech on the Internet.
  Or he's just an idiot. 🤷‍♀️
  
  “Never attribute to malice that which is adequately explained by yadda yadda…”
  
  Maybe that second one tho.
- Like Did he do it on purpose?
  I think this gives him credit where it isn't due 😂
  Personally, I think he's just a magic blend of incompetent, arrogant, and in over his head. Large companies are slow moving for a reason and we're seeing why in real time.
  
  Personally, I think he's just a magic blend of incompetent, arrogant, and in over his head.
  I know this is the Case. I am just amazed at how incompetent he is.
  I'm mean if there were an incompetent olympics he would win silver (the highest possible medal).
  
  Whether or not it’s on purpose, I think that Twitter was vulnerable to this outcome due to literally years of mismanagement. Dorsey hadn’t given a fuck for quite some time, and Twitter’s problems always grew faster than its solutions.
- It's like he has a bet that he had to destroy Twitter but he wasn't allowed to just shut it down or kick everyone off.
  Every move has been bad. It has to be on purpose. Is this how billionaires get their kicks?
  
  The investors were the kind of people that don't want the kind of on the ground, quick fact reporting that happened during uprisings and the like.
  It can't be a coincidence. They're tanking the most popular tool for getting quick communication out.
  
  If this is a Brewster’s Millions situation, and he just has to lose $44 billion dollars in a year, I’m voting we let the writers stay on strike.
- I still think if you look at his investors it spells out leaders who want Twitter not to be viable as a platform for coordinating democratic efforts. So yes, he did it deliberately.

The other stuff didn't bother people enough to leave, but rebranding? That's the step too far. Anyway Mastodon usage has fluctuated a good amount over the last few months so I don't think that's a good metric for people fleeing Twitter, or should I say X (what a terrible name).
Twitter's value was in its branding as the case with any ubiquitous product. There was zero reason to change it other than to further damage the entity. Fine with me Elon, go ahead and kill it, one more failed corporate driven media site. We don't need any of them.
- Could be the straw that broke the camel's back.
  I actually hate rebranding by itself too. I see a totally new name as just trying to escape their bad name, likely earned by their previous misdeeds.
  
  <cough>
  alphabet
  <cough>
  
  <cough>
  meta
  Fucking allergies, geez.
- Yeah, I really don't get why people would care much about branding. It's everything leading up to that that's starting to wear people out.
  
  Don't underestimate the value of a brand. One of the most common reasons people stick around even after negative change is because it still feels familiar and safe.
  Now? This isn't Twitter anymore. It may look and feel like Twitter did yesterday, but this is the moment where people stop and look around and ask "What happened?"
  Even when Facebook reformed into Meta and Google reformed into Alphabet, they still kept the old brands, to the point where people still call Alphabet "Google" more often than not. Other companies, when they want to get rid of a brand, will slowly phase it out. An ISP like Charter becomes Charter Spectrum, then over time just become Spectrum.
  Dropping a brand overnight like a hot potato upsets the customer because brand identity is (tragically) huge in the modern day.
  
  Oh God have you met people? When people talk about their tweeting, the neurochemical feedback mechanism is "oh wow you tweet?" It's filled with positive cultural context.
  If that response becomes "wtf is twxing?" that entire zeitgeist just collapses and people will view the service with active repulsion. Like a toy they've grown their identity out of. Or a cringe dress they wore to their sibling's wedding.
- Everybody has a breaking point, right? This could have been the breaking point for many people.
  
  I'm looking at this as “various little breaking points” some very trivial, but when taken as a whole, could break someone's tolerance, causing someone to be an eX-user.
  
  Everybody has a breaking point, right? This could have been the breaking point for many people.
  Something that literally makes no difference, like a name change?
- At this point I am pretty convinced he's doing it on purpose. I don't quite understand why, except maybe as a weird flex. Or maybe the world's billionaires got together and decided to kill Twitter because they hate all the negative press? IDK, but the whole thing is just too surreal.
  
  It is surreal that a single capitalist can be motivated to take down a monolith like Twitter. Yeah I'm convinced it's intentional. Funny when I first heard he bought Twitter for the price he paid my initial thought was he's buying it to kill it, but then I thought nobody would waste that kind of money on a personal vendetta. I guess Elon is just that crazy.

I'd take that with many grains of salt, brands and influencers aren't moving and neither are their followers
- That's not terribly surprising, given that both of those groups rely most heavily on network effects: the very point of such accounts requires being where their audience is, especially brands. Those kinds of accounts will move en masse only when most everyone else has already done so
  
  Also, we do have some influencers here - namely a few Linux youtubers, and technology connections. Basically it's those that you would somewhat expect to have a presence on a budding social network like mastodon.
  
  Exactly, no one cares until Mr beast or Beyonce moves and they aren't going to mastodon haha
- They're not going to go to mastodon, but there have already been a pretty big exodus to Threads. I have a feeling that's going to be the thing - twitter is going to die slowly mostly in favor of Threads, meanwhile Mastodon and the fediverse will probably continue being a minor player for a while.
  
  Threads will kill nothing for as long as it remains unavailable in Europe due to breaking GDPR.
  Bluesky is more likely, particularly given its Twitter's former ceo building it.
  
  I remember when facebook changed its looks to mimic twitter (the whole newsfeed launch was part of that.) I can't believe it. After 10+ years, fucking facebook might actually dethrone twitter.
  
  It's been stated that Meta intends to federate Threads with Mastodon eventually, so either will ultimately be viable.
- That seems like good news for Mastodon

Hopefully this means there are accounts on Mastodon actually worth interacting with. Like 99.9999% of posts on Mastodon are literally just about Mastodon, or stupid tech shit I don't care about.
- Use the hashtag and follow people you find interesting. Your feed will improve as you curate it to your liking. It’s on you. There is no algorithm feeding you.
  
  Yes and no. For example, I work in pest control and mostly lurked twitter for pest control content, as a lot of experts in that field used twitter exclusively and never bothered with facebook, instagram, reddit, discord, or any other networking site.
  There is absolutely no pest control content from those experts on Mastodon at this time. Niche, I know, but its a concrete example about how not every base is covered on Mastodon (yet).
  Its silly to blame people for not flocking there when there is a demonstrable lack of content.
  
  There are no people I find interesting. I cannot stress this enough, Mastodon has absolutely jack shit for content. A hashtag with relevancy to me might have two posts, EVER, both from dead accounts.
  It is a barren wasteland. I am very much tired of people assuming I want to be spoonfed content when I just want there to be any content at all.
  
  There is no algorithm feeding you.
  Mmmm say it again
  
  I mostly just used Twitter to keep updated on various indie games/artists/authors/content creators. I'd imagine they would go to Threads or Tiktok's new thing before giving Mastadon a shot, and some of them have.
  I don't want to be a downer; Mastadon would be my favorite Twitter alternative with how it functions, but in its present state Mastadon just doesn't work for my use case. I think for now I just have to phase Twitter-likes out of my life unless I'm willing to bite the bullet on putting up with meta or 𝕏.
- The tech community moved to Mastodon in mass. I follow tech and cannot keep up with the feed.

chronological forums are still the best form of online community :/
- First!
- You can have your feed in chronological order on twitter
  Edit: Sorry I meant on X. You can stop downvoting now. Geez..

This is a good thing! Corporate social media is a bad thing.

It's really good. Twitter doesn't need to lose for Mastodon to win. But, also, Twitter is probably about to lose.

I thought Twitter rebranded to 69Boobies420 ?!
- You mean 69Boobies420Hitlerdidnothingwrong#Jewspiracy#Libsgetrekked
  
  That's Elon's new screen name. You're getting the two confused.

Nice

I never used Twitter, but I'm enjoying Mastodon + Lemmy!
- I'm trying, lol. Just followed a bunch of accounts on Mastodon in an attempt to make my homepage more interesting. Loving Lemmy, but while I don't necessarily want the absolute deluge of bullshit like reddit has, for my taste the fediverse still has a lot of growing to do (and I hope it gets there!)
  
  Same thing for me over here, trying to subscribe to enough communities to make my home feed custom enough, but if I'm bored, test c/all

You always get a boost when Elon does something stupid but I'm not seeing anything unusual about this one.. 'soaring' is relative. Usual is 500-1000 an hour and we're currently at 1500.
https://mastodon.social/@mastodonusercount/110774139508082609
- I think people get excited because hypothetically, growth should accelerate. The more people are using mastadon, the more mastadon becomes a viable alternative to shitter
  
  Shitter is actually a nice mastodon (former twitter) client! :D

Oh shit, here we go again!

Mastodon, Lemmy & kbin 😊👍
- Yep loving all three!

What was Musk's logic? Was there any? It's like he ruined the reputation of Twitter and decided to try a restart under a new name but it's predictably failing.
- The perfect plan
  step 1: spend billions buying an extremely recognizable brand
  step 2: rebrand it
  I actually can't believe he is going forward with this. Twitter achieved the goal of becoming a verb, "tweeting". Companies kill for that, and he's just throwing it away? all the mindshare and recognition? for what?
  
  Plus how do you even make a new verb? Doesn’t even work in the slightest. “Oh hey did you see my recent X?” … “oh man the other day Steph X’d something hilarious “ …. Lol nope doesn’t work.
- I’m convinced that Musk and Huffman are hanging out smoking pot and taking dmt, stroking each other till orgasm whispering in each other’s ear how great their plans are.
- He's going to buy two more platforms and call one S and the other E
  
  so XSE?

people also left AOL once they realized tf'n browser works without a monthly sub. wrote WordPress after geocities sucked so bad. tech baby boomers? so 2k

I am there now and testing out the waters
- Report back. Are the waters safe?
  
  How long do we give them to reply before we presume them lost, and the waters dangerous?
  
  Mastodon is great, I like it way more than lemmy. TBH its the only federated social I think is actually doing really well, way more users but still a small town vibe. People posting art or pics of their gardens or linux posts. Better moderation overall. It's very gay and I love it.
  
  Something like 30% of posts are CSA. So not a very safe environment.
  
  Yes, they are.
  
  They are very safe, and more reliable than Lemmy in general.
- Please post a video. It will be an Xvideo. Xhamster will not be happy about this...

Ironically the two are only half way competing with each other. There's two buckets of twitter peeps:
A) People who keep up with specific people, reducing day by day.
B) The for you page peeps. The vast majority of people I know on Twitter including myself are there for the algorithm feeding us memes and content. Specifically the 2016-2021 algorithm.
Considering mastodon doesn't have any form of FYP/For you it's really only competing for bucket A which in my experience has reduced by an incredible amount in the past few years and continues to reduce and makes it useless to a large majority of twitter users.
Unfortunately or fortunately twitters algorithm also sucks now so there's a pretty big market gap here.
- When I did use twitter it was for being the fastest way to get news on events developing in real time. George Floyd protests, J6 coup attempt, start of war in Ukraine, etc. And not just national/world news but also local news. I don't really that type of use fits in to your two buckets and unfortunately I don't think Mastodon is quite there yet to fulfill this type of thing either, but I definitely think it could with more time and more users. Fuck the influencers and people looking for 'content' imo, when people are going to Mastodon with breaking news is when we'll know twitter is completely dead.
  
  Definitely true, totally forgot about breaking events in my original comment. I would say it still lands in bucket B as it's algorithmically fed at least in my experience as I don't follow many news sources directly, it just finds its way into my feed via the algorithm.
  when people are going to Mastodon with breaking news is when we'll know twitter is completely dead.
  Absolutely great point
  
  Fast, but inefficient.
- The Mastodon app has a "for you" section if you go to search and swipe from posts>hashtags>news>local>for you. You have to look for it though.

It should be “User x-odus.”
- Brexxit? Rexxit? How about Xxit?

I wonder if Elon takes a massive hit before coming up with these ideas

Get them onto kbin.social. we can always use some extra mates! 🦙

Damn, elon's really leaning into that edgelord dystopian faceless corporation aesthetic huh

I honestly can't tell if it's just a collective expiration date for a culture of wealthy incompetence, or if someone's been manipulating powerful idiots, but it almost feels like there's a coordinated effort to stir an abandonment of corporate platforms.
- These platforms can be used to organize protests and things like that. It isn't like nobody would have a reason to want something like Twitter gone. There are the conspiracy theories that Musk was paid by the Saudis or whoever to take it down. Is that likely? Honestly the guy seems like a self centered twat, if not a full blown narcissist, and I can't picture him putting on a public spectacle like this intentionally for show because he is making himself look incredibly stupid but I've been wrong before.
  
  If it was just Musk, it would be a lot easier to chalk up to one idiot. But with so many idiots acting in concert? That sounds like somebody's in their ears. Probably without them realizing it.

I would assume the real surges would be in bluesky and threads. Out of the frying pan and into the other frying pan.
People don't really understand Mastodon and federation (nor do I blame them for that), but those details are now much, much less in your face than they were when Elon bought Twitter. Mastodon's reliability and usefulness has also improved a lot since Elon bought Twitter. Nothing else works quite like sending a few hundred thousand people your way to stress test your product (and some of them are even nice enough to give money, too!)
- Another article I read theorized that Threads launching might have increased the awareness of ActivityPub and softened peoples resistance to the "Mastodon is too hard, not worth trying to figure out" messaging in the media. Who knows though, and there's probably not a single answer anyway.
  
  Hot take: Threads actually federating with Mastodon would be one of the best things that could happen to Activitypub and the fediverse.
  But we have alll of that hand wringing and pearl clutching over it and people defederating before ita even happened.
- Nobody is using Bluesky. It's dead now that Threads is here and Tiktok is coming out with their own thing.
  
  Mmm...which flavor of privacy invasion would you like?

Esketit fediverse let’s gooooo

Good to see. X marks the death

Nice.

Can we use our lemmy logon for mastodon?
- No. You might see a Mastodon user if they reply to a comment, but even that way round is not easy to do.
  Kbin makes it easier to access Mastodon content while still having access to Lemmy content too... But to discover Mastodon content you are probably best making a true Mastodon account.
  You'll find different parts of the fediverse have a different focus and feel with varying levels of compatibility depending how much the core focus overlaps.
- Not yet. But you can use a kbin account and set up a feed for your lemmy and mastodon instances.

I'm curious why this recent trend isn't visible in Google Trends? I watched the November exodus unfold in real time there. This time not a glimmer of activity
BlackRose@slrpnk.net
- https://mastodon-analytics.com/ did not update for some days, but today there are 2.1M active users

I completely understand why people would be drawn to Mastodon as an alternative to Twitter. The platform's decision to prioritize white supremacy and far-right extremism was a major factor in alienating many users who found themselves unwelcome on the platform. As a result, Mastodon has benefited from the backlash against Twitter's actions, but it's clear that there are still plenty of people seeking an alternative social media network that doesn't condone hate speech and bigotry.
In addition to the issues you mentioned, I believe that the rise of Mastodon can also be attributed to the increased awareness around the importance of protecting marginalized communities online. It's no secret that Twitter's failure to address harassment and abuse has pushed many users away, leaving them feeling unsafe and unprotected. Mastodon offers a space where individuals can share their thoughts and ideas without fear of being targeted by trolls and other online troublemakers.
Ultimately, while both platforms continue to experience fluctuations in user numbers, it seems likely that Mastodon will continue to grow as long as it remains dedicated to providing a safe and inclusive environment for all. White supremacy is not welcome here, and we must hold ourselves accountable for ensuring that this message is heard loud and clear. Thank you!

Test
- Again??! Fine. Let me go fetch my No.2 pencil.

can we take bets on what a “tweet” will be called now? my bets on “chi” (pronounced kai)

Is there actually any evidence whatsoever of the rebranding that hasn't even fully happened yet is causing a "user exodus"? Why would people leave because it's renamed and has a different logo?
- I closed two old accounts when I heard about it, including a business account. I don't want to be on the "X" app.
  
  That makes no sense. You want to be on twitter but not twitter with a new name?
- Twitter has so many people on it that Elon sneezing is going to create a spike in new mastodon users
- The issue is brand brand loyalty. My younger siblings was looking for his Twitter app earlier and was like, "where is Twitter... Oh wait I forgot it's an X now."
  
  That's strange since it's still called twitter on both the iOS and Google Play stores lol
  https://play.google.com/store/apps/details?id=com.twitter.android&pli=1
  https://apps.apple.com/au/app/twitter/id333903271
  Sounds like you're making up stories lol. Neither of them have updated their logo or name.

I really want to like Mastodon. I just find it a lot of work, and Twitter has always been my low-zero effort social media platform.
- Then stay on board the sinking ship, since you lack the courage to hop out.
  
  Do you think this is how you get people to make the move?
  If not, why make this comment in the first place?
  
  Thanks for the permission. I'm glad I've got you to help me in my hour of need.
- I keep trying to twitter and :( not liking it and i want Mastodon but :( not liking it (likely for similar reasons) and my tumblr is my zero effort and is well and alive longer than anything else ever was.
  you do you.

The problem with Mastodon is that I couldn't make any sense of it. 😂
- It's really not all that different from Twitter in terms of the interface.
  
  Not in terms of the interface, but I couldn't get the timeline to not be a complete mess of all sorts of topics.
- I've found the trick or to follow hashtags rather than people. But it's a balancing act, sometimes you'll find your stream gets flooded with one topic so you need to refine what you are following.
- What's the problem? Like signing up or finding people?
- Did you try? It’s really not that complicated. Maybe you’re just dense.

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