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Is it really a mass exodus? And is it really a mass exodus to lemmy?

I guess it’s self explanatory but I keep seeing all this stuff about how everyone is moving from Reddit to lemmy and I’m wondering if anyone knows if that’s really what’s happening. If you have numbers that’s even better.

Thanks!

196 comments
  • From Reddit's PoV I don't think that there is a mass emigration; it's just that the most engaged sectors of the community left, so the 99% left don't give a damn about it. Over time I predict that it'll be a slow drain, not a mass exodus.

    However from Lemmy/Kbin's PoV there is a mass immigration. And the users are disproportionally active; for example a comm with 3k subscribers getting 1k upvotes in a post, stuff like this.

  • It depends on what you mean by "mass exodus".

    There has been a mass exodus, in the sense that a mass of people have exited the site and moved elsewhere in a very short period of time. There has not been one, in the sense that the majority of users have left the site.

    I get that the people most affected by changes may want to feel like literally everyone and their dog pulled up stakes to follow them. That they'd want that sense of solidarity, and the feeling that they're giving a proper "Fuck you" to the people that ruined their good time. And I get that people who are just exploring new spaces want to feel like they're choosing the "winning" side.

    But that isn't the way these things work.

    Habits are sticky. Familiar spaces are sticky. Most people do not like change, and will coats to momentum for as long as that momentum exists. They're not going to migrate until Reddit is completely crumbling.

    And maybe we don't want them to.

    This space is not ready for 50 million people. The moderation tools aren't there yet. The infrastructure to keep them from just jumping on a single server isn't there yet. The tools and documentation to help people easily set up new instances are still new and being stress tested.

    The goal of killing a billion dollar company, or three of them even, isn't within reach. That's not a thing that happens overnight. But this is the ground work for taking on that task.

    The first thing people need before they can even consider leaving is a viable alternative, and that's what we're making here by being active, and interesting.

  • Reddit has been dying for a while.

    Subreddits like AskScience, that it was famous for, are now shells of what they were because the real scientists who put serious time into that subreddit decided they were done wasting that time. This situation is at least a year old, it predates the protest.

    You can see this same dynamic across the site. Places that were once vibrant are slowing down, the flood of posts becoming a trickle. Bots are making most of the posts on big subs. Smaller subs that used to hop with human posts are where you can see the truth. It's not normal for a sub with 500k subscribers to see 10 posts in a week. You see that more often, now.

    The truth is that Reddit was always small potatoes. It feels like a big deal when you're there, but it's not. The real user numbers are on TikTok, and Instagram, who each have up to a billion users depending on where you get a number. Reddit is barely there, as social media rankings go. There are people with more views on a YouTube video than Reddit has users. Reddit is an also-ran social media site. It's really not a competitor. It's just easy to steal from, because text.

    Reddit has long had a bad reputation as a shitty, toxic place. Habitual Redditors don't know this, not really, you have to talk to outsiders. People aren't that interested in coming to Reddit, they just want answers to their Google searches. It's not a recipe for growth.

    Now the true power users, who provide those answers, are moving away from both Reddit and Google, speaking of a company who best watch its step. A lot of people are starting to talk about Google search the way they talked about Reddit search, which never did get good.

    Reddit doesn't have that far to fall, is what I'm saying. There isn't a mass exodus, though. You're seeing a late spasm from a steady tide that has been going out for years. 10 years is a looooong fuckin time for a social platform to be around, they start to rot after the first or second year. Reddit has been rotten for some time.

    I see a lot of people, here, and elsewhere, trying to act dismissive about the protests, or about how important the moderators were, but the site's entire business model depended on hundreds, even thousands of people doing a ton of real labor for absolutely free. If they've decided to take an "everyone's replaceable" attitude and treat volunteers like employees, they'll pay. It'll be their IPO sagging down to a couple dollars as they limp to bankruptcy, or purchase, but they'll pay. I swear I'll have to buy a couple shares as a collectible.

    I'm putting it down as yet another well-earned reminder that you have no business building anything that matters to you on a platform that other people own, it is worth the five minutes a day that it takes to post on it, and no more.

    Do not make a job of it, ever, unless that job pays you and pays you so well that people think that you're really a stripper and your job title is just a cover story. "Social Media Manager", gotta be code for OF, bro.

    That's how much money you should be making doing labor for a multimillion-dollar corporation. It was fuckin Conde Nast for a hot minute. If the boss can just take your mod and your community away, then you only ever worked there, for free. You were never building a community, you were building their property, for free. You have to stop doing that, and you have to stop presenting it as a virtuous act, unless some fundamental things change.

    If you're going to put a lot of work in for your own reasons, then you owe it to yourself to do it under your own control, or not at all.

    I see an opportunity on the Fediverse to start from the old model of internetting and jump off to something new that just looks old, where it makes sense to put that work in, but for now it is what it is.

    Reddit still lives, like Theoden cobwebbed in his throne, but nobody will come and banish Wormtongue. It's still gonna take years for that old man to die.

    Fuckin Yahoo isn't anywhere close to dead. Neither is Digg. Well, maybe Digg.

    The thing we North Americans are always a bit too arrogant about is if Reddit somehow gets big in India, or Brazil, then they don't need us, and we'll never know because we don't speak the language. So it's gonna take time for Reddit to fuck that up, they got options.

    But don't be too dismissive about the idea of "mass exodus". Digg lost most of its userbase, literally overnight, and it was because of shitty ads. If the only app you can use now is the app that sucks and serves lots of shitty ads in your face, that will do it. People aren't that habitual. It is very, very easy to leave a social site.

    I quit TikTok over one shitty post that was my last straw, you just delete the app and forget about it. Yet TikTok is social media heroin. Reddit is a bunch of dudes yelling about shit that isn't worth yelling about. It is much easier to quit. The phone app era means once you delete, it's gone, and it helps to break the cycle. It can and probably will happen, 90% of the remaining users will drop it like it's covered in bedbugs, they just have to stick huge unskippable ads in everyone's face, and they're fucked.

    I just don't think that is going to make the splash you'd expect.

    But no, no mass exodus, not yet. I'd keep the popcorn bowl close by if I were you, though. I will not put it past them to turn an IPO into a fail state.

  • You're expecting something like the Digg to Reddit mass emigration. That likely will never happen again, the conditions for that are gone. What's happening is what i predicted for years, people are moving away from the site but not going to a single "replacement" place as there's just nothing like it, but to many. Be it the Fediverse, Discord, Facebook and related properties, various chats, even forums and freaking IRC.

    And it's also clear it's not going to be a single massive exodus, but a slow decay over a long time. The site will still be alive ten years from now, like Livejournal and other relics of the past are still technically alive, but will slowly fade from relevance.

    And one important thing: Sites like that depend on a few users, the so-called 90-9-1 rule explains it well, only a tiny, tiny percentage of users of the site produce the content it needs to survive, and they're precisely the ones the administration pissed off. And not only that, but it depends on the moderators, without them the site would devolve to a sewer in no time, and they too have been shafted by the administration. A good portion of them have left the site for good, and the hit will be perceived in time, as they cannot be replaced easily.

    Everything that made the site good is dying or dead, let it die, or just survive as a zombie. It will become a cesspool of reposts, recycled content and garbage, and any user that creates good content that still remains there will eventually leave at seeing what the site will turn into.

  • No and no, it's just hype IMO. But the trickle of new users seems sufficient to make Lemmy a more interesting place to be and a more viable platform long term. That's already quite good if you ask me.

  • As someone who is still on reddit and other mainstream sites as well as fediverse, here are my impressions.

    There is definitely a frustration around the enshitefication of most of the major platforms, which is causing users to seek out alternatives to these sites. A lot of this has translated into increased traffic and membership on fediverse sites like Lemmy and Mastodon, but the reality is the situation still hasn't gotten bad enough for most general users to abandon the platforms entirely, or they stick around because despite everything, they are still the platforms with the most reach, and are still easy to use for most users.

    Mastodon seems to have waves of activity based on the latest major fuckup by Elon Musk, but because of the learning curb and the differences in how Mastodon works, combined with the lack of user activity compared to twitter, most users don't stick around. Meanwhile, Bluesky is advertising itself as twitter pre enshitefication, and Threads is promising a userbase comparable to twitter without it being ran by Musk, which to a more casual person may seems more appealing. Fediverse is more appealing to people like you and me because we're nerds. Like we are interested in the technology, and want to dive into it to create the web experience we want. That's not going to appeal to the average user though.

    There are weeks where I spend most of my time online on kbin and mastodon, and if I go by word and news posted, it would seem like reddit and twitter are on their final ropes, everyone is rushing to the fediverse, and we are about to enter another wild west period of the internet. But then I go back to reddit, and most of the communities I was apart of still seem as active as they have ever been. Most people I followed on twitter still post regularly with similar amounts of likes, retweets and comments, and most content creators will still point people towards these platforms for further engagement.

    One space I have seen a major shift in is the LGBTQ community. There is definitely a diminishing of activity on major platforms mostly because the recent enshitefications have made these platforms more hostile places. Fediverse is a popular alternative for these communities, which is probably why you see a large amount of queer users within the fediverse. A lot of tech communities have also flocked to the fediverse and other communities because these spaces attract a lot of tech savy nerds, and are a great place to find fellow techies who know what you're talking about.

    Overall, There is definitely a shift in how people use the internet and how they interact in Social media. The echochambers within the fediverse though would make it seem like it is bigger than it actually is. I would say we are seeing the dawn of the expansion of the internet, where instead of everything being centralized on 4 or 5 major sites, there will be a number of smaller sites that host their own communities. It probably won't be anywhere near as decentralized as the pre youtube and facebook era of the internet, but you'll at least have other places to go to when you get sick of a site, but still want to find like minded people to discuss your interests with.

  • I wouldn't call it a mass exodus, it's more like a slow and gradual exodus that has started and will keep on happening as Reddit will continue to burn itself down

  • Logically, I want to say no, not really, but I also would have thought the blackout and ongoing protests wouldn't really affect Reddit and they'd ignore it. Reddit itself, however, seems incredibly determined to pursue a course of action which requires performing This Does Not Affect Us At All as dramatically and publicly as possible given the slightest opportunity whether anyone cares or not. This doesn't even include the admins playing subreddit roulette that encompasses actively rebelling subs, subs deep in malicious compliance, and subs that have no idea wtf is going on they just want to talk about their weird NSFW fetish in peace.

    So no, I don't think so, but I'm beginning to wonder if Reddit thinks there is and what they're seeing on their side that I'm not.

  • There's was/is an absolute exodus of power users. It's now a matter of time until the rest move. Not if. When.

    My thoughts in detail: https://dbzer0.com/blog/reddit-is-a-dead-site-running/

    • Thank you for your blog post!

    • As an aside and since you're here, I'd like to mention how you nailed it with how you foresaw, prepared, and executed your sub move to Lemmy while admin weaselly went about their weak plays in your direction, forever making noises about wanting it shut down and then frantically backpedaling and changing course every few days when you finally did.

      Watching them was like watching a hooked flounder flip about in the bottom of your boat as you continued to sail the high seas. Absolute masterclass in strategy.

      Haven't read your blog post yet, but knowing what you've already done tells me it's likely to be a good read.

  • I joined right around the blackout, and the amount of content, especially content I enjoy has increased considerably. Everytime I open the app there are new things to read, which definitely wasn't the case a month ago.

    So mass exodus, nah, even if every new user of Lemmy, Kbin and all the other alternatives left Reddit completely we're a single digit percentage at most. But mass adoption, definitely. With the smaller user base pre-apiexit its much easier to notice all the new contributing users.

    • It has been an absolute gift to be part of and watching that/this growth. Seeing posts on a new platform go from something like 10/day to the, now, probably, hundreds, if not thousands per day.

      I remember in late May/early June this year (2023, when this place really came alive, for archival sake), seeing the posts on Reddit about the ACTUAL api changes, then that evolving into a bit of vocal protest, which surprisingly evolved into an ACTUAL protest with a lot more information why. It was the last straw for me. Everything the world has shit on me and my generation and lifetime, all of it from selfishness and ignorance and greed. Then musk bought Twitter and immediately drove it face first into the ground at high speed and got support by most of the worst demographics on the face of the planet - and I didn't even care about Twitter. But, a long-standing media giant, brought down by a billionaire simply because he had the money? It was if all of our intuitive fears about the world being awful just came true in real time, over, and over, and over, and over. The past fifteen years have been so bad, it's actually insane, and it's nuts to think that it can still be way way worse.

      And then along came this dried out, greedy ass, shameless, two faced, wannabe psychopath who IDOLIZED Musk, Hoffman/spez, and just shits in the faces of everybody on Reddit that ever cared about anything. The very people trying to make the world a better place at least for a little while, pleading with him not to be THAT greedy and shitty. And he just spread open his wonderbread buttcheeks, stared us all in the eyes, looked away, smiled into a mirror, and blasted out what was left of his rotten, liquefied spine. RIP Aaron.

      Everybody saw it coming, yet we were still all shocked at how blatantly greedy and manipulative every single event was. Now, he's just trying to wait it out and let it quiet down.

      I'm still convinced this or an evolution of this will be Web3.0. The evolution past megacorps as a result of direct abuse of power, anti-competitive and other dark behaviors, anti privacy, ultra-rich maximizations of profits, and late stage capitalism. Decentralization and a reinvigoration and re-emphasis on integrity and quality, put truly into the hands of the users by stripping abilities of people like musk to literally capitalize on and destroy is hugely paramount in the next step. We all want it, the world needs it, and maybe the Fediverse is it. Maybe, maybe not. It feels like the right direction and I've had enough bullshit to know it.

  • While I think we can agree it’s not a mass exodus, and as a percentage it’s fractional, I would be really curious on the relative percentage of mods and higher activity users.

    I wouldn’t be surprised if these were proportionally higher than the total percentage as they would be more attuned to what was happening.

  • It's all relative.

    For lemmy it's been a mass exodus. I was on this part of the fediverse before all this, and it's a fundamentally different thing now than it was. There were maybe a dozen servers, most of them didn't have a whole lot going on. Now there's millions of active users on thousands of servers.

    That might not be a mass exodus for reddit, but it sure is one for lemmy.

  • I don't think I'd call it close to an exodus. But, really that doesn't matter. It doesn't matter to us if people are leaving reddit. What matters is that there's enough people here to create a feed with interesting subjects that we can reply to, or we can create content and people will likely reply to it.

    We're at that critical mass now where the content isn't really a problem. There's plenty.

    While we have that happening, over time as reddit do more corporately motivated rubbish to their users, they will be looking for alternatives and the threadiverse should be a tempting one.

  • I doubt a "mass exodus", most people probably stayed and it will take time before there's a mass exodus from the platform. As apparent as it is to many of us that Reddit has gone to shit, for the vast majority of users, they just saw it as another meme-able moment, just another one of those reddit dramas that flares up and dies down eventually in time fort he next trend to hit.

    For them though, maybe it's died down already and it's back to business as usual, maybe not, but the casual users aren't going to see the true effects for some time I think. As a lack of moderation, a lack of content, an increase in bots, spam, and extremism start to take hold on the platform, users will start to realize that something is not quite right, it's not the same reddit it used to be. They'll start to get an inkling of what we've already seen and maybe at that point they'll start branching out to Lemmy or some other platform. This may cause Reddit, the company, to start acting out in desperation to try to keep users from leaving and/or protect its potential profits, which may in turn cause a feedback loop wherein more users leave and Reddit gets stupider and stupider (similar to what we're currently seeing with Twitter). It'll be awhile before there's a true mass exodus from the site.

196 comments