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Stefen Auris @pawb.social

YouTube confirms three-strikes test for ad blocking

okay Google, how about this. I already pay for premium, but Im too lazy to disable my adblocker for just your site, can we just call it a draw and move on?

76 comments
  • Hah! I'd like to see them try. Revanced, newpipe, throwaway accounts, I'll find a way around it. They can pry ublock origin from my cold dead paws.

    • paws

      Shudders

      • You may have inadvertently stumbled into this thread on kbin.social's all federated content feed or similar, but this thread is on the pawb.social instance. You can't exactly march into the furry den and then complain that the place is chock-full of furries.

      • I don't want to be a jerk, but maybe don't look at content from PAWb.social if you're going to be a dick to its members simply for existing in their space. If it's truly an issue, KBin allows you to block the group (but I don't think it easily allows blocking the whole instance).

        The Fediverse is awesome since it allows us all to seamlessly communicate with each other, but keep in mind we are all individual groupings of communities and looking at where the content comes from needs to become second nature. If too many people from KBin are jerks to these folks, they'll just disconnect from us and call it a day since all the good conversations in the world don't really matter if they're being treated like dirt.

        With that said, even if they were talking in a KBin instance though ... seriously, it would have cost you nothing to ignore and move on (or block and move on if it really rustled your jimmies). Hell, even downvote and move on! This isn't a matter of someone being a shit-stain on humanity, it was just them using the word 'paws' to refer to a few appendages, what's the big deal? They're not asking you to do the same.

  • I'm certainly not paying for youtube premium (and making a google account in the process). I'll probably just stop watching youtube if uBO can't get around it.

    (Peertube speedrun?)

    • this could be peertube's time to shine!

      • I'd love for that to be the case, but realistically many Youtubers see Youtube as a revenue source (which is a terrible idea, because Google blatantly doesn't care about them), which Peertube can't really replicate.

      • I'm down to fuck around and find out, of course. Mastodon and Lemmy were a slam dunk for the Fediverse given how Twitter/Reddit had cataclysmic events to drive a spike of adoption and how easy/smooth the experience on Mastodon and Lemmy is for new users. This is the first thing that Youtube has really done to make users angry, and it's mostly still small potatoes. In addition, I feel like the early stages of p2p video are going to be a harder sell to the few people that are actually thinking about moving - people mostly just don't want to think about the platform they are using. If their video stutters or doesn't load nicely sometimes, they'll quickly head back to Youtube.

        In my non-expert opinion, we'll need better global internet and potentially even a next-gen video codec (AV1 might be enough) before video hosting is viable for someone other than like 7 companies. Peertube is technically scalable but I feel like the introductory growing pain stage of its p2p swarm network is going to be really rough for driving adoption. The home server will probably need to be the main seeder for a while until the network matures, which means hosting costs will be more restrictive for new Peertube instances.

        I have near-zero experience with Peertube though, so if anyone thinks I'm way off the mark let me know!

    • While I am quite worried with the change. Honestly, if there's a will there's a way, especially for a site as big as youtube with a huge target on their back.

      People would find a way to get around the whole ad-block thing, especially with 3rd party site scraping client like Newpipe (or its equivalent on pc) or Invidious (sure, they got a bit of dmca going on, but there will probably be another individual willing to retake the mantle similar to revanced when vanced were shut down).

  • Youtube, I know you aren't going to read this, but could you PLEASE make it clearer in your marketing that about half the premium sub goes to the creators?

    I'm not giving you £12 a month, but giving you £6 a month and giving £6 a month to creators is something I can get behind. Like, you don't need to be so antagonistic here, you can just lean into the "support creators!" aspect much, much more.

    • 50% is ridiculous. Why not support the creators directly themselves instead of Google?

      • I do just that. I give $15/mo total spread out across my top watched creators on patreon and use ublock origin and sponsorblock. I dont see any ads, creators get significantly more money, I pay roughly the same as premium. Google gets nothing. Win win win.

      • As well as what Mango said (I watch so many random videos, and I don't think there's a way to universally just give each one £1 or so), they are providing Youtube for free. Say what you want about Google, but Youtube does cost them a lot of money, and all things considered it's a pretty well put together platform.

        Yes, I'd like there to be a crowdfunded alternative, and yes I wish they weren't so megacorpy and just let me download videos (it isn't costing you anything if I watch a local copy!). But really, they provide a service and £6 or so is what I would consider a fair price.

      • Time/effort, I watch a lot of channels and supporting them all directly would be a lot of work to set up.

  • Okay, new theory: Google, Reddit, and Twitter are taking part in a breakneck race to see who can become the most hated platform on all of the internet. Within just the past few days we've had this three-strikes test, Elon's new 600-Tweet reading limit, and I'm pretty sure we all know what's going down with Reddit.

    • Here's my theory - Musk met with trump in 2020, and while it seemed like he started simping for the guy, it actually woke him up to the danger the world is in.

      I used to praise him because not because he was a visionary - he's not. Rather, because he read a lot of sci-fi growing up, and got the public and investors to get excited about important tech for humanity.

      He also watches anime, and in Lelouch, a sci-fi anime, Lelouch dethrones the tyrannical emperor, his father. He starts as a populist hero, starting a grassroots resistance. He frees Japan, then works his way to the emperor enthroned in Britain .

      He keeps going, taking the last few countries still free from Britannia though incredibly ruthless methods. He takes over the world, and starts to act like a tyrant, uniting the world in hatred against himself. He then arranges his friend, a popular war hero, to very publicly assassinate him

      The world is now at peace - he demilitarized it to "secure his rule". The people are hopeful, they're finally free from tyranny - but they remember it well. There's no leaders and they'll need to organize, but not under an individual.

      He became a symbol to take on everyone's hatred, a powerful reminder of the dangers of giving away authority. And while it seemed like he was destroying everything in his way, everything he did removed threats that would make it harder to build a kinder, better world.

      It's called the zero requiem - and I've been joking since Musk was locked into buying Twitter that this is what he's doing.

      But damn if he hasn't followed that script - not only is he going down along with Twitter, but he managed to convince all the big corporate networks to turn on their users too.

      When he announced they would remove blocking it started to be less of a joke, that sounds dumb on every level... But this isn't just killing the cash cow, this is doing it with explosives so no one can even use the meat. No way no one ran the numbers against metrics and told him just how crazy and stupid this is... He's weaning the users off Twitter even as he makes it even more user hostile

  • Maybe just stop watching youtube? I don't even watch an hour of youtube tutorials a month. Go ahead and kick me off, I'll just stop visiting the site. Just like I'm doing with reddit (which I've even blocked at the router level to avoid it)

    • I was surprised at how little I actually cared about the reddit communities I was subscribed to. I switched to Lemmy on 6/12 and just never thought about reddit again. I use a couple RSS feeds to get the same news now (which is a better idea anyway), and Lemmy has enough people in the topics I'm actually interested in so I don't feel like I'm missing any important discussion.

      I suspect it will be the same story with Youtube for me. I really don't need to be watching Youtube 95% of the time. I tune in to videos because it's convenient. If Google is going to make it inconvenient, the value proposition changes and I'd rather do something else to fill my time. I wonder if there will be backlash from creators now that many users are inherently disincentivized from visiting Youtube...

      • Lol funny you mention RSS. I LOVE my RSS feeds - I've been building my subscription list for decades. I used other services before Google Reader, now I use feedly (what do you use?).

        I subscribe to hundreds of RSS feeds of all sorts - from technical blogs to news feeds. I always try to explain to people that I get a "firehose" of content sorted by timestamp. I don't have an algorithm choosing which data to prioritize.

        Did you know that Aaron Swartz (one of the original reddit developers) was also a leader who developed the RSS standards? God the word lost a great man - imagine what he could have done for humanity if he lived a full life.

        I suspect it will be the same story with Youtube for me. I really don’t need to be watching Youtube 95% of the time. I tune in to videos because it’s convenient. If Google is going to make it inconvenient, the value proposition changes and I’d rather do something else to fill my time. I wonder if there will be backlash from creators now that many users are inherently disincentivized from visiting Youtube…

        Funny thing is that I usually use Youtube for DIY repair videos. Now ChatGPT and simple google searches (to confirm info) have replaced most of my needs. I even use Chat to teach me how to use new software (which I would formally watch videos to learn).

        Besides, I really don't watch television/videos in general. I have far more important things to do with my free time like running a small business and micro homestead to live an almost fully self sufficient lifestyle. I find skimming RSS feeds and reading selected articles a far more efficient use of my free time (I only used to visit reddit for the occasional social interaction with fellow enthusiasts of whatever topic, and hope that kbin/fediverse will replace that 'itch')

  • I already don't see ads and don't subscribe, but I legitimately get $12/month of good from YouTube. I'd be willing to pay that for the service they make available. None of the other streaming services available are as useful to me.

    However, right now it's hard for Google to data-mine me. Getting YouTube Premium means linking my identity to YouTube activity, and makes it easier for Google to build their profile of me. I don't want that. If Google were to say that this means no logging, no data-mining of YouTube Premium customers, I'd be a lot more amenable to subscribing.

  • In cases where users feel they have been falsely accused

    ...what? You've either been falsely accused or not. It's not an opinionated matter.

    • I mean technically, if you get blocked, you say that's BS! I don't even know what an ad blocker is! And it turns out your son installed it because you shouldn't let sites in your browser without protection, you've felt you were falsely accused, but the accusation wasn't false.

      It could also be read as you feel your falsely accused, and it turns out Google had a bug, you were falsely accused, and you also felt that you were.

      This entire thing is being done in an extremely hostile way though... They teach you to use clear, concise, neutral, and non-accusatory language as part of UX best practices. The proper message would be "if you feel this is in error".

      Instead of cutting the video until you turn off your ad blocker (as is the standard and looks a lot better if you), they're using threatening sounding language and putting it in press releases. Instead of neutral terms, they're using legalese. Instead of saying you should remove unlock because ad blockers can cause problems (which is technically true, if very misleading), they're giving people messages saying that it slows down your browser, which is entirely untrue - blocking a dozen requests is cheaper than sending one and reading the response, let alone rendering the ad. The only way it slows down your browser is if chrome sees it in your add ons and starts Bitcoin mining in the background

      The whole thing is very strange, especially since historically Google has been pretty delicate with the issue. They've blocked the video if the ads don't show a few times, but quickly backed off when people made a fuss.

      They also have been signaling "were going to push ad blockers off chrome" for like a year now, they announced this basically when they started doing it

      I guess it's a new age, where tech companies have given up on even pretending they respect us

      The second Internet is dying, long live the fediverse

      • The fediverse will become niche like a lot of other forums within a couple years if FB keeps poking. What really matters is that users know that free speech is what really matters and that the only way we can win is accepting that this is worth more than internet points of any kind.

  • When I watch YouTube on my TV, I just hit the “skip ad” button. If they take that button away, I’ll probably stop going to YouTube, unless it’s someone doing a live thing.

  • Well, after reddit. I see a youtube exodus coming. Its totally fine not subscribing for premium, if you support your favorite creators directly

  • This is good.

    Because it means more people will be using Peertube. Just like how people started jumping over to Lemmy after Reddit's API BS, and to Mastodon after Elon Musk fucked over Twitter.

76 comments