As unwanted Cybertruck inventory rises, Tesla is forced to introduce discounts. But even $6,000 savings aren't bringing buyers into showrooms.
Summary
Tesla is struggling to sell its Cybertruck, even after applying discounts of up to $6,000. Inventories are piling up in the U.S. and Canada, with demand falling short of expectations.
The 2025 model qualifies for a $7,500 tax credit, but the 2024 model—still in stock—does not. There are also concerns that the tax credit may soon be eliminated.
Tesla's goal of producing 250,000 Cybertrucks annually seems unrealistic, and analysts suggest a cheaper single-motor version may be needed to stimulate demand.
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