As unwanted Cybertruck inventory rises, Tesla is forced to introduce discounts. But even $6,000 savings aren't bringing buyers into showrooms.
Summary
Tesla is struggling to sell its Cybertruck, even after applying discounts of up to $6,000. Inventories are piling up in the U.S. and Canada, with demand falling short of expectations.
The 2025 model qualifies for a $7,500 tax credit, but the 2024 model—still in stock—does not. There are also concerns that the tax credit may soon be eliminated.
Tesla's goal of producing 250,000 Cybertrucks annually seems unrealistic, and analysts suggest a cheaper single-motor version may be needed to stimulate demand.
I mean, it's a blingy vehicle that you wouldn't want to scratch up that you use to show off. But...
Most modern pickup trucks in the US are also not all that great at being a bare-bones, knock-around utility vehicle, which is what trucks were historically used for. The modern pickup is mostly more-or-less a luxury vehicle, not a workhorse. I'd say that it's actually not all that out of line with what's happened to trucks more-broadly.
Once upon a time, pickup trucks were all about utility and practicality. They were designed for hard work on the farm or construction site, and the interior amenities were basic at best. However, in recent years there has been a shift in the pickup truck market towards luxury and comfort. Many modern pickup trucks now come with a range of high-end amenities that you would expect to find in a luxury sedan.
When I bought my Tacoma I was horrified to learn they no longer make the "small one", and I was only bon Gen 2 of the Tacoma's. They've gotten even bigger I think
As someone who drives one out at the ranch, yep. I wish I had my old 70s model. It's nice to have the big bed for what I need, but it's missing all of the real stripped down utility I used to have.
Sure as far as trucks go, it’s a much more reasonable size, but making it out of nearly plate steel and all that flat glass was fucking stupid. And the sharp corners should make the NTSA wake up and implement pedestrian safety standards.
Bring back the mini truck with 6-7 foot bed. This can at least carry lumber with the tailgate down.
You're not wrong, but due to many reasons, most of them cultural and political, most of them CAN still do normal truck things, assuming you don't need a long-bed, don't mind your very expensive toy losing its value as it gets beat up, and can fix or tolerate various frills failing over time. I am starting to see well-worn work trucks that were almost certainly bought used but would have been considered luxurious when new. There's at least a modicum of utility there that the chassis and motor can still have a second life as a truck after a few years as a grocery-hauler. There's also still one dealer near me that stocks row upon row of white Silverados with steel wheels and vinyl interiors.
The Cybertruck is very bad at truck things regardless of how you feel about its resale value, and at this point it's just a way for assholes with too much money to make their entire car a MAGA bumper sticker.
I went back to find this post just to tell you that "my personality is the color Florida" has me cackling for several minutes now. I hope your day is as great as your jokes.
This gif is so fun to analyze, in the show you only see the scene briefly so it seems just fine but the longer you watch it loop the more you notice the flaws that they could get away with in the format.
Front wheels pop in and out of existence
Horn on the top bounces upwards when facing away
The antenna is always behind the bubble dome even when it should be in front of it
Homer suddenly flips all the way backwards when the car is roughly facing to the right
The entire scene is static except for the car itself and a single blink for Herb
The spoiler slopes down when its on the left but up when its on the right
What an amazing time to be a BMW driver. No longer are you short penis'd douchebags the biggest assholes on the road. Congrats you shitheads, and relish in running red lights while people are trying to turn left.
I had a BMW for a long time, and i was really quite the anti BMW driver, at least if you care what redditors say.
I never rewlly understood the whole car cliché thing, BUT, fuck me i hate tesla drivers. Somehow they are always on their phones. Like phone on their head, not with the fancy bordcomputer.
And because they are always on their phone, they can't use turn signals. And even that aside, most tesla drivers seem to have a lot of trouble driving.
heir phones. Like phone on their head, not with the fancy bordcomputer. And because they are always on their phone, they can’t use turn signals. And even that aside, most tesla drivers seem to have a lot of trouble driving.
the tesl driver demographic really changed since musky started coming out as racist
The right doesn't want an ev and the left doesn't want a car sold by a nazi. The cybertruck doesn't have mass market appeal as a result. Sure the technofascists love them but you shouldn't mass produce something when your target customer is Caroline Ellison of all people
Yeah, exactly. Musk has totally burned his market. Maybe he doesn't care now he's got power. I do feel sorry for the people who bought a Tesla a few years ago because they wanted to reduce their environmental impact and who are now stuck with a car that has a powerful nazi association. I wonder if there's a spike in people trying to sell them.
I think the adults in the room at Tesla saw it coming which is why they came with a contract that forbids the sale of the swasticars for a period of time after the initial purchase.
It also has terrible build quality, is almost double the price they said it would be, & does zero things better than any of its competitors. Crazy to think that anyone would prefer to purchase something (or you know, literally anything) other than a cybertruck
I mean Musk has done a wonderful job of BEING the brand and then tanking the brand. It’s a publicly traded company and his actions do not appear to be beneficial to the company. I wonder how much stock holder value gets eroded before share holders revolt.
I remember when he got everyone excited about them it was supposed to be this affordable thing. I think it was 25k for a base model? Now they're how much? And how poorly designed?
Good thing he got a government job, I don't think he was cut out for the private sector...
25k for the cybertruck? There was the 30k Model 3 that existed for like a week. And he promised (then back tracked) on a different model. But not a cybertruck.
Does anyone even make a 25k truck at this point? Maybe like a stripper spec Tacoma?
Definitely doable outside the USA. For example, the Toyota HiLux is pretty popular in Australia and other countries, and starts at AU$27k (US$16.7k) drive away (including all fees and taxes).
A lot of other countries have cheap cars that can't be purchased in the USA, usually due to high tariffs. The most popular EV brand (BYD) isn't available in the USA, but in Australia you can get a pretty decent entry-level EV (BYD Dolphin), better quality than a Tesla Model 3, for around US$18k.
I love the idea of a trim package of trucks specially designed for strippers and that it's the opposite of a pimpmobile. Now I'm just picturing a bunch of sex workers driving banged up barebones kei trucks
If they paid me 6k to take it, I would. I’d park it and use it as a whole house backup battery. I have no interest in driving around a piece of shit swasticar.
6k though, haha I’m getting it at that point and I’ll just paint “fuck Elon” all around so folks know I only got it because it was cheap.
I do think the truck will have a cult like following one day by collectors who were 17 when it came out but 75 at that point.
If Elon didn’t have his nose in every piece of business around the planet and go out of his way to be famous/infamous, someone could have used it as a movie prop like the DeLorean.
Theoretically the contents of these lots would be insured, so if there was a sudden unexpected fire that happened to destroy all the cars Tesla gets a cash payout, unlike if they just sit there where Tesla has to take the cashflow hit of having paid to build cars that noone will buy
The cybertruck didn't have hype, it was a meme car. And Elon was always too stupid to understand that memes remain popular for a very short amount of time before attention moves on.
A lot of people were fool enough to put money down for it. Preorders were massive, something like a million, and they were projecting a waiting list of years. But when it showed up for double the price, half the range, badly reviewed, widely ridiculed and a raft of extremely serious issues those preorders just evaporated. It went from a waiting list of years, to no list at all.
Since the article mentions Canada I can only assume issues trying to sell this wankpanzer have only gotten worse since Musk went full Nazi. Imagine being a Canadian and buying any Tesla let alone this one. Countries where this thing is legal should be seriously looking at their vehicle safety laws.
Hate to be mean, but good. What worries me about these guys is if they can't get the money (semi) honestly, they seem to find ways of taking/stealing it.
There have been other whacky vehicles that were rubbish, but they were often the projects of passionate amateurs, whereas this car built was by slaves.
The people building it thought was stupid, didn’t want to do it. The engineers saw it as a burden and found no joy making it work .
A vehicle (according to their website) that is 61k base, 81k for awd (2024) and 81k base (2025) to 101k (loaded) is 10% or less of a discount. If it's a sliding scale and you don't get that "up to" 6k unless Loaded, that is barely over 5%.
Maybe videogame economies have spoiled my idea of "discounts" and pricing of real items but "priced to sell" means better than hearing 95% of normal. I couldn't say what dealers actually call fair when it comes to actually selling cars in this bracket for a profit but 25% might get sales moving again. (It works for home appliances, why not cars?).
I watch the carwow channel on YouTube (online car buying platform that does car reviews and drag races), and ofter you can get a 6k discount on a 30k car. For an 80k car it's quite "meh", specially for something so polarizing.
In the case it wasn’t even a Tesla car, they range from $80-100k USD, with discount and tax credit it goes for $67-87k USD.
When you have so many other around that price range from BMW IX, Rivian R1s, Cadillac Lyriq, etc. I genuinely think you’re an idiot going for something that looks like that.
I refuse to believe anyone who has bought a cyber truck is a normal person. I think they all must be people who would suck on Elons feet.
I drove one at an ev drive event, and I actually thought it drove interestingly. It was different from other vehicles and I didn't mind driving it.
On the other hand, the panels that make it up look like something I made in my garage with some stainless plate and a plasma cutter. It looked very "kit car" when you got up close to it. I can appreciate a hobbyist welding plate together to make things but one would assume Tesla should have at least a waterjet cutter to produce clean edges.
It's similar to the problem AMC had with the Pacer... revolutionary automotive design and in the first year it did amazing! Then, in the next two to three years, demand dropped like a rock. Seemed as though everyone that wanted a car which looked like really nothing else on the road had already bought one in the first year.
Except that, while it was certainly a radical departure from the norm, it was hardly a revolutionary design, and first year sales were terrible. Once the handful of Elon fans with too much money on their hands got their pre-orders, sales were abysmal.