I think it's interesting how "maximizing for engagement" inevitably leads to slop taking over everything. I wonder if real people (with real money) will continue to engage with the slop? Some people surely, but enough to sustain these mega-corps?
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Yeah I have to imagine much of it is bots/artificial views already, this line from the article stood out:
It doesn't shock me a single reel has significantly more views than all of 404 media, but "multiplied tens of times"? A recent comment me chuckle:
(implying the ad views are faked to increase the stock price).