This tournament alone has already generated hundreds of millions of dollars for the economy. Not to mention the outright positive social, mental and physical health ramifications of football inspiring a whole generation of kids to play sport.
less than zero return on investment
You could not be more wrong.
No promises from federal government on funding for football
The Albanese government says it will “always look for more ways” to ensure funding for women’s sport is fit for purpose, but has stopped short of promising more money.
Matildas semi-final against England becomes the most-watched TV broadcast, watched by 11.5 million
It might not have been the result we were hoping for, but the Matildas’ clash with England last night was a monumental hit with viewers.
Here's an excellent article that explains it
The tournament has been a resounding success, and hopefully inspires many more Australians to enjoy the beautiful game.
Everything you need to know about watching the FIFA Women's World Cup in Australia
The biggest international sporting event to hit our shores since the Sydney Olympics
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