That makes it even worse, because the S is intended to be shared, but not the Y. Just all around bad design.
I agree, simply swanky is a far better name.
I haven't looked it up, but having spent a lot of time in Northeast Georgia, I'm guessing the odds are pretty high that the stress on that town name is on the first syllable.
Imply swank?
I'd say it's a little more than implied.