Cracker Barrel will go back to old logo after conservative backlash
The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change in the branding decision.
cross-posted from: https://lemmy.world/post/35057012
I wish these people cared as much about the president being a pedophile as they do about this mid-ass restaurant changing its logo.
If it encourages them to eat there, is it really such a bad thing, I mean t a diet heavy in the types of food Cracker Barrel sells can't be good for you and republicans hate healthcare. Seems like it might be a self-solving problem.
They hate healthcare until they need it. Then they have a sob story and create a GoFundMe.
Its not even political at all. It was just dumb corporate blandness that defeats the purpose of the restsurant's image. Conservatives made it political because their CEO happens to be a woman.
McDonald’s and taco bells used to look so cool, now everything is corporate and bland and sterile. Chain Restaurants all look the same now
I'm pretty sure conservative media made it political to rile up their base and distract from anything important; ditto the Sydney Sweeny fuckaround
Step 1: Get a terrible rebranding done
Step 2: Wag the dog with fake/paid outrage
Step 3: Reverse the decision letting people think they’ve won
Step 4: Profit
It’s New Coke all over again.
Conservatives are fucking dumb
EDIT: this stinks of Fox News outrage. Goes to show how their viewer are so easily led.
I have moments where I think I’m surprised that something stupid matters to people, then I remember how stupid some people are. Thank goodness conservatives are such active participants in the things that matter most
how stupid
There's that, and there is also a massive ecosystem of griftfluencers endlessly manufacturing outrage and pumping it straight into millions of anger addicts, every hour of every day, from Fox News at the top, all the way down to Uncle Jeff on Facebook. The need to get high short-circuits intelligence every time.
Conservatives are calling this a win? Really???
Cracker Barrel: Changes logo.
Me: Didn't even know this happened months ago. Thats how little I care.
Conservatives: WE WILL FIGHT FOR A FICTIONAL OLD WHITE MAN'S RIGHT TO EXIST IN A LOGO!!!!
Me: Still doesn't give a shit.
Cracker Barrel: Changes logo back.
Me: Still doesn't give a shit.
Conservatives: WE WON!!!!
Me: STILL doesn't give a shit. You're the winner of a game that no one wants to play.
When you own all three branches of the government, have deported thousands of innocent, disenfranchised people, and you've got civil liberties and democracy on the ropes, but your whole shtick is grievance and vengeance, you get nonsense like this. They need more to things to get mad at to feed the monkey on their back.
They will always find another bag of Rage Heroin somewhere. Fox can always manufacture more.
They are the winners of a game YOU don't want to play. And they don't give a shit about you.
You went from "I don't" to "no one wants" in a most logically crazy way.
Bland logo? Not okay. Bland food? Totally fine.
it's been a spell since I've been to the US but the only thing I remember about Cracker Barrel is the triangle/golf tee game they had at the tables. The food? I don't remember anything about the food or what I even ate. but that game? I was all over it.
I actually preferred Bob Evans breakfasts. I remember as a kid whenever my family visited the states I would insist we go to Bob Evans for breakfast.
"Old cracker put back in logo to appease old crackers."
Putting the Cracker back in Cracker Barrel!
Imagine caring that much about a corporate logo. Weirdos.
After a bunch of free advertising, what a shocker!
Are there people who would be likely to go to Cracker Barrel out there who didn't know about Cracker Barrel already?
Theres lots of people who have happy memories of being taken places by their parents or grandparents when they were a kid, they remember it fondly because they didnt know any better.
Now the older generation are dying off and the people who went there as kids arent going either, the change to the logo would surely have legitimately annoyed some people because that logo is closely linked to their grandparents or something like that. Now its been forced back into their concious thoughts and they will go for the nostalgia... for a while at least.
The stock price sure seems to think so. Reality may be different, but the shareholders are happy.
I didn't give a shit when they changed it, and I still don't.
Republicans are sensitive snowflakes
Goddamnit stop teaching conservative snowflakes that their annoying, incessant whining works sometimes!
I mean, its cracker barrel. That's their entire customer base.
I said it in the last thread and I'll say it again here: I do not give a single flying fuck about any political motivation behind the changing nor changing back of the Cracker Barrel logo, either real or simply perceived, but their new logo was objectively terrible. It was so bland and unmemorable that whoever designed it should have their Macbook confiscated and be catapulted into the ocean. That is, the both of them. But preferably one each into different oceans. I don't know how much that braindead rebrand cost them in consultancy fees but I hope they can ask for a refund.
bland and unmemorable
This is why it was great. It perfectly encapsulated both their food and store. It was an ideal logo for them.
Put the old man back in, but add another man standing behind him with his hand on the first dude's shoulder. They'll flip their shit even harder.
I guess it’s easy to win a culture war where you’re the only belligerent
And everybody forgot about the Epstein files and we all lived happily ever after the end.
Good thing this "controversy" came along, I'd all but forgotten the place exists.
A new logo wasn't going to change the fact it's a racist restaurant chain so it's fine by me of they keep the old logo, not like the new logo was going to get me to break my twenty plus year streak of avoiding this place.
the fact it’s a racist restaurant chain
Calling it Cracker Barrel is truth in advertising in that case.
Whiny snowflakes got their way and now see that they can threaten more businesses to cater to their WEIRD ASS COMPLAINTS
🤣 another win for conservatives. I don't know why I even care anymore.
None of them actually care they just want to distract from Epstein.
Isn't there a single entity with a spine in America?
Was this just conservatives? I never saw anyone say anything positive about the changes. Potential problems with some decor they might have, I don't think that reasonably translates to completely scrub it of all personality anyway.
I'm not a conservative, it was either a bad call or a good publicity stunt.
I'm far left and I thought it was dumb.
I thought it was dumb, too, but I definitely wasn't upset by it. Conservatives were, for some reason.
It's perhaps universally hated but for some an unfathomable reason, a very common sentiment among conservatives is that the new logo is too damn woke.
You could almost wrap it around to how corporations fuck everything up but that would be too much for their little brains
I think I've eaten at a cracker barrel twice, both times were on a roadtrip and it was the most established place off an interstate exit, so purely convenience. I haven't the first clue what they even offer, I just assume it's all chicken fried and covered with gravy.
That there are people out there absolutely losing their mind over the logo change is one of the most confusing things I've ever seen. Who. Fucking. Cares? Goddamn, the group that likes to call everyone else a snowflake, sure is the most infantile people on earth.
That said, I'll avoid cracker barrel from here on. I really don't want to be near the sort of people who frequent that establishment. Kudos to them for so proudly self-identifying...
All I know about Cracker Barrel is the company's history of racism, like this from 2004:
More than 40 plaintiffs in 16 states alleged black people were denied service, assigned to segregated seating, subjected to racial slurs and served food taken from the trash. Also, about a dozen employees complained that blacks were segregated from white workers and generally received “back of the house” assignments such as cook and dishwasher.
If I'd given it any thought, I might have assumed the company's shittiness was in the past, but this right-wing uproar over re-designed branding, with the frickin' President of the United States demanding they switch back to the old logo, and the company's quick acquiescence, convinces me Cracker Barrel is a restaurant for fascists.
What's the problem with the new logo?
Have you seen it? They took everything cracker barrels about out of the fucking sign. I'm not conservative by any means but even I think this is actually a win. The new sign was just sad
Bland? No need to change? Why the whole thing?
Wait, you mean you weren't boycotting and crying about the old logo and forcing the company to remove the image of the guy sitting by the barrel? I mean, I'm sure ONE of us leftists was outraged and screaming about it and forcing a good, hard-working American company to change its ways, if it wasn't you, then who could it have been??
Well whoever did it, I sure feel "owned" by the right over all this. They sure scored a victory over wokeness on this round 🙄
This almost feels like a bet, or an experiment, by social media political manipulators. Like, one guy says to another, "I bet I can make Cracker Barrel change their logo back in less than two weeks using nothing more than a social media outage campaign." "Deal."
And then they do it, with some carefully planted posts across many platforms, and some well-placed calls to conservative commentators, calling attention to those posts. They successfully demonstrate their social media manipulating prowess, and ultimately sell their wares for the upcoming election cycle.
Or more than likely a marketing stunt by Cracker Barrel. Announce a new logo to get everyone talking about you. Then backtrack to stay in the news a little longer. Plus now you don't need to spend any money on new logos. Boom you just got tons of free advertisement.
Awww… the new one was so much cleaner and nicer.
They should increase the cost of of all of their products to cover the increased cost to print their existing logo. There's no way the newer one wasn't cheaper lol
MAGAts can be mighty proud they "goterdun".
Cracker Barrel is on team TACO. I'm bigly surprised...
No one even mentions the historical reference to the term "cracker" in America.
Corporate always chickens out
Caco
❄️❄️❄️ brr, it's cold in here.
Now this place sucks even more than it did before! God damn this whole thing is stupid.
That's a bummer. I liked the new logo a lot.
Now this place sucks even more than it did before! God damn this whole thing is stupid.
