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Which professionals is the Mac Pro for? We couldn’t find them

We asked professionals if they wanted Apple’s desktop, and they all said no.

TechNews @radiation.party

The Mac Pro’s biggest problem is the MacBook

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56 comments
  • The MacBook Pro is the best laptop I've ever owned. It is extremely powerful, hugely energy-efficient, and the mechanical keyboard is finally really nice.

    Since the MBP entirely scratches my business itch, the only desktop I'd buy is a gaming rig, which the Mac Pro certainly is not.

    Edit: butterfly keyboard not mechanical keyboard, sorry!

  • But the larger issue among the professionals I spoke to, and one that will likely take many more product cycles for Apple to truly fix, is one of trust. Apple, the business behemoth that it is, still has a reputation to build in the enterprise space. In order to become a go-to purchase for studios, Apple doesn’t just need to make the Mac Pro more competitive on price — it needs to reestablish itself as a brand that industries can rely on for years to come. And it needs to make some amends.

    This, basically. Is it going to sell in huge numbers? No. But canceling it would be bad for the brand.

56 comments