Zara ads banned in Britain because of 'unhealthily thin' models
It comes after the advertising watchdog banned M&S and Next ads for showing models who appeared too thin.
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What's with all the stupid comments here?
She is obviously unhealthily thin, and of course she is allowed to be thin.
What is not allowed, and shouldn't be anywhere, is to idealize such extreme unhealthy standards in advertisements, and particularly not as a "fashion statement".
Edit PS:
The reason it is banned in some places, and should be banned, is that it sets an unhealthy standard, and causes eating disorders among especially teenager girls. It's basically for the same reason that advertising tobacco is illegal in most places.
Why do you say she's obviously unhealthily thin? Per the article:
both models in question had medical certification proving they were in good health when the pictures were taken.
The only evidence the article gives to there unhealthiness is the protruding collarbone. As someone who is naturally very thin I can assure you that you can be healthy and have a protruding collarbone.
I understand ads are setting beauty standards that are unachievable for a lot of girls and women which causes a lot of problems, but I don't think ths solution is to mark certain body shapes as unhealthy and ban them, there is no universal healthy body shape, what is healthy for some is unhealthy for others. This isn't even getting into issues of race and other unchangeable attributes someone else might have and feel bad for not matching a standard. The solution is to ban fashion advertising in general, or at least to teenage girls, so you don't have to deal with these issues.
Trump also has stellar health certificates despite being obese, when they are obviously false, why should I give a shit about a piece of paper where you can be paid to write anything?
I did not make my conclusion based on the wording in the article, but based on the pictures. And 2 things stood out to me, her sunken eyes, and her very thin legs.
Regarding the protruding collarbone, it's not just protruding which I agree can be normal, but hers is extremely protruding.
She may be built that way maybe having some fat burning gene or something, but she is still extremely thin, and using that kind of models to depict what is fashionable, has been very well documented to be harmful to especially teenage girls and cause eating disorders.
Welcome to the internet. Lemmy is better than a lot of places but we’ve still got people who need to be deprogrammed and/or don’t understand nuance.
In this instance, there seem to be people that believe pushing an unrealistic beauty standard on young people is some monumental effort to curb obesity or that tackling that problem is promoting obesity.
And just bc I’m on the internet and it’s expected that I have no nuance, I’ll go ahead and guess it’s a bunch of dudes that think they know what’s best for women. Real, "I’m a feminist bc I protect them" types.
So by that logic we should ban all ads featuring fat people too?
You have to compare this to being obese, not simply being fat, that girl is not simply slim, she is extremely thin bordering on anorexic.
So no, and the reason it is banned in some places and should be in all, is that it causes eating disorders especially among teenage girls that try to become unhealthily thin to live up to an impossible fashion ideal.
There is no similar fashion ideal for being obese. But if hypothetically there was, and it caused a similar effect, it should also hypothetically be illegal to use obese models.
You're going to need to add "plus size" models to stay consistent.
Plus size models are not becoming a problem as a fashion statement, which is contrary to unhealthily thin models.
And using plus size models serve the purpose of showing the clothes are actually available in those sizes, which they often are not.
That's good news.
Can we also ban ads with obese people in them, too?
There are two ends to the unhealthy weight spectrum, so it's not right that only one is being targeted.
And then we ban the rest of the ads! I like it. Write that down.
Do you have any examples of ads that you would be in favor of banning?
Honestly, no, because I block all ads... and have no reason to see fashion ads at all.
Buy if I recall correctly, there have been several beauty brands that have overweight models and then frame it as "perfect" or something like that.
Like like with malnurished models, promoting obesity as "perfect" is damaging to anyone influenced by the marketing, especially teens.
I get their inclusion and body positivity mission, but neither obesity or severe malnutrition should be promoted as anything but unhealthy.
Bad comparision since the obese look is not something that young people strife for when they see an ad showing an obese person.
Normalising obesity makes it seem like less of a problem. It should not be normal to be so unhealthy that one is obese, let alone nearly half the country.
But I know that absolutely nothing will be done to improve the quality of life for people by our current government, and quality of life is a big factor in obesity as food is an easy comfort. So even if obese people were no longer shown in adverts etc, it would only mean that obese models and actors would get fewer roles.
False equivalence.
Obese is not a fashion standard people pursue, being extremely thin is.
It is not just about being unhealthy, it's about not setting unhealthy standards.
a fashion standard people pursue, being extremely thin is.
I strongly disagree.
Standard people want to look healthy, fit, and maybe have some muscle. You know, the stuff that the majority would say brings sex appeal.
But nobody wants to look like a sad, malnourished bonerack, unless they have an eating disorder. I'd argue that most people find the look of gauntness, protruding bones, no muscle, etc. to be unflattering and quite disgusting. There are probably studies on this, I haven't looked.
The issue is that the fashion industry seems to like this look, and people with eating disorders find validation in that. It is a terrible cycle, no denying that.
That does beg the question, though: why not set the standard by having fit people wear your clothing? Why malnourished and sickly? Only a tiny fraction of the population has an eating disorder that causes them to be underweight, and I doubt very much that these companies are making all their profits off them.
It is not just about being unhealthy, it’s about not setting unhealthy standards.
I agree, which is why we should not be normalizing obesity, one of the top causes of death and morbidity, in advertisements. This isn't an opinion, I already linked a study showing that ads, even when intended to be positive, negatively affect obese people due to the normalization of this unhealthy standard.
'protruding collarbones'
Isn't that normal in a healthy person?
It should protude if you do the
Dude looks like Ruby Weapon
The what, mind flayer?
As someone with their six pack stored in the cooler, even I have protruding collar bones
Yes but she didn't have a license for protruding collarbones
Arrest her ass and send her to el Salvador. This is a traitorous crime. Over half of patriotic Americans work tirelessly to ensure their collarbones are buried deep.
There’s a difference between seeing someone’s collar bone and accidentally slicing your hand on it.
Rule 3: Opinions articles, or Articles based on misinformation/propaganda may be removed. Sources that have
Why is the description a snippet of Rule 3?
Dated a Jamaican woman back in the day, 5'10", maybe 110lbs, perfectly healthy, did nothing to keep her weight down. People can be fine looking like this model.
This story seems so odd to me, like crazy overreach in service of a fine goal. Meh, what do I know. Fat people were rare when I was young. What's now considered "skinny" was perfectly normal in the last century.
In the early 1960s, roughly 13% of people were considered obese by Centers for Disease Control and Prevention (CDC) guidelines. Recent figures suggest that a current national obesity rate closer to 43%.
In addition, nearly 10% of all Americans were morbidly obese during the 2017–2018 survey, compared to less than 1% in 1960–1962. Childhood obesity rates tripled from 5% in the early 1970s to more than 19% by March 2020.
https://usafacts.org/articles/obesity-rate-nearly-triples-united-states-over-last-50-years/
crazy overreach in service of a fine goal
The UK
Is anyone surprised? That's their MO.
LOL, the cops over there all proud of their pocket knife angel.
I used to be similar to your ex, and stuff like in this post is why I wore a t-shirt to the pool until I was like 20. Not saying I had it as bad as a fat person, but body shaming the other end of the spectrum ain't it either.
LOL, think you misread me or misstated. You were tall and thin as a rail but had to hide that at the pool? 😆
I do not wish to shame anyone. I merely want to scream to the heavens that where we are at is not normal or sane.
What if the same stats showed such a rise in alcoholism? Wouldn't we find that to be a major problem? Wouldn't we be questioning the impact on societal health? Wouldn't we be questioning the impact on all of our medical systems?
Here's NYC in the 1900s. Spot the fat people. No one is going to tell me those people were suffering starvation. They had plenty of other problems, but that seems like a thriving society to me.
We can talk all day long about why they were normal sized. We can talk all day about why everyone's fat now days. We need to talk about BOTH.
Absolutely overweight is a public health problem. But overweight is not a beauty or fashion ideal. It's a very different problem.
People are getting eating disorders in attempts to become thinner than they should, which is why extremely thin models in some places are not allowed in fashion modelling. It's not just to protect the models, it's also to prevent an unhealthy ideal.
this is thin shaming.
Or normalising obesity.
I don't see the issue with thin models, or that people would rather look at them. What should be banned is retouching the images to the point of being unrealistic.
They look anorexic. I don't know why so many people are into that skeletal look.
They absolutely do not look anorexic - are we looking at the same pictures?
This seems like just a different flavor of bullying just now skinny people instead of fat. Some people are naturally frail and shouldn't be outcast from society for something they cant control (unlike most fat people).
Idk, I thought they looked good. I wouldn't describe that as skeletal
I love women so thin that other guys find it borderline gross. But damn, I'm afraid that model is skeletal under her clothes.
Anyone who shops at zara is a moron.
What's sad is I'm sure most of them are the kinds of idiots that think they "need" more money.
Ooh do Dollskill next
Internet full of people blatantly arguing in bad faith shocker.
Great news!
Have you looked at the pictures? It's a normal looking woman.
Generally: Good! Nuance: Some people are super thin by default and still healthy. However, that is not the standard and should not be pushed on anyone. Can we find a way to regulate health requirements for models? There's so much technology we can use these days to see if someone is damaging their body by behaving a certain way, would mandatory screening for that not be the best way forward?
That's not to say less/unhealthy people can't be models or beautiful, but just to make sure nobody feels like they need to starve themself in any way.
Zara ran ads in Britain mocking the Palestinian Civilians being slaughtered by Israel.
It is clear that they have no respect for any human life.
https://www.telegraph.co.uk/world-news/2023/12/12/zara-ad-campaign-body-bag-images-gaza-conflict/
That ad campaign was not about Gaza, it didn't even resemble anything close to bodybags. It looked like messy artists in a studio. That whole bit was much ado about nothing.
Clearly they were upset they couldn't get their models to look as skinny as the starving malnourished children
How can you look at this and think it has anything to do with Gaza? It's just completely unrelated art, wtf is wrong with people? And they got Zara to remove the images too lol...
"Zara said the campaign had been conceived in July and photographed in September, before the conflict erupted in October. The company said the campaign presented “a series of images of unfinished sculptures in a sculptor’s studio and was created with the sole purpose of showcasing craft-made garments in an artistic context”.
Zara opened its new and largest "flagship store" in February in Israel. The company ia deeply in bed with Israel and the claims to their defense are insincere. The timing of that campaign was obvious.
Lmao what an idiotic stretch. Here's an archive if someone else wants to have a laugh: https://archive.is/J6s6J
Can't have the poms feeling bad about their bodies, can we now?
