1y ago

Two brands suspend advertising on X after their ads appeared next to pro-Nazi content

www.cnn.com Two brands suspend advertising on X after their ads appeared next to pro-Nazi content | CNN Business

At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to b...

World News @lemmy.ml

Two brands suspend advertising on X after their ads appeared next to pro-Nazi content | CNN Business

www.cnn.com /2023/08/16/tech/x-ads-pro-nazi-account-brand-safety/index.html

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Technology @beehaw.org

Two brands suspend advertising on X after their ads appeared next to pro-Nazi content

www.cnn.com /2023/08/16/tech/x-ads-pro-nazi-account-brand-safety/index.html

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Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.
Spokespeople for NCTA and pharmaceutical company Gilead said that they immediately paused their ad spending on X after CNN flagged their ads on the pro-Nazi account.
- "Paused" 🤣
  
  Just gotta let the smoke blow over then it's business as usual.
- Fuck Adobe and their greedy CEO.

You mean just like placed next to regular Twitter content?
- It's a Nazi bar now.
- Bro, you better check your privilege and stop deadnaming X
  
  The only socially acceptable deadnaming
  
  I hope you have that same energy for actual human beings and aren't just deepthroating corporation boot.

NCTA and Gilead are an evil organization and an evil corporation. They should feel right at home with the Nazis.
- But being honest is bad for business. Need to keep the beard on.

Apple still advertises on Twitter. We need a website that tracks all of these companies that still advertise on that pro-nazi platform.
- Companies don’t have ethics, they have profits
  You shouldn’t read too much into it
  
  Disagree on not reading into it. You should be appalled by the fact that profit comes at the sacrifice of ethics.
  
  I don't see why I shouldn't look into it. Are there any good reasons not to?
- Found one it's called google, seem like all companies in the world advertise on twitter except for these two in the title that pulled out

Someone needs to edit their new "logo" and add four lines at the extremities, just to see what it would look like.
- Edit: Fashtag freeze peach
  
  Hey don't deface the X.org logo like that!
- It doesn't look as good as you would think. The spacing between the lines in the "X" logo aren't evenly distributed, which means the added lines aren't spaced properly either.
  Take my word on it, the end result looks more like a dancing cactus than a specific symbol used during World War II.
  
  That would not be the result I expected but a sort of "Pampa X" sounds way cooler anyway hehe.
- Oh damn... This will catch on quick. Lol

You mean they appeared on Twitter?
- X, you mean. It's the core of a swastika.

I couldn't help but catch the line that
Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.
And there's literally an entire black market of veterinarians recommending a very specific antiviral to cat parents unfortunate enough to have their cats be among the 1% of the global cat population whose mutation of feline enteric coronavirus (FECV) to feline coronavirus (FCoV) brings about Feline infectious peritonitis (FIP), and that specific life-saving treatment is behind Gilead Sciences' refusal to release their patent to veterinary use...
"Since FIP is usually fatal and there are no approved treatments available, GS-441524 has reportedly been sold on the black market and used by pet owners to treat affected cats, although Gilead Sciences has refused to license the drug for veterinary use."

This dumpster fire keeps getting hotter and hotter.
- @Yokozuna @MicroWave
  Just like the climate and oceans.
  I wonder if it's all linked in the multiverse?
  🤣🤣

When the platform you are on can't seem to figure out its own brand, maybe it is time to move on?

Two groups of "people" who deserve each other soulless brands and elon.

Don't worry Linda Yaccarino will sort it all out
- Before or after she finds the glass cliff?

FWIW, the Nazi account has now been suspended.
- Yeah, but Twitter is just a nazi safe haven under Musk. Elon Musk and Tesla have no problem associating themselves with nazis.
  
  Who would imagine Nazis in electric vehicles was the future. Fun fact nazis were early adopters of the vegan lifestyle.
- Was it really nazi, or was it "nazi"? What did they post?
  Edit: lol OK
  which has shared content celebrating Hitler and the Nazi Party.
  
  So, only mildly nazism. Damn news media always exaggerating everything.
- In that time 500 were created
  
  Very probably.

this surprises no one whos been paying any attention

Glad they suspended their advertising. A good decision.

Make Twitter Ban Again

The only surefire way for these company to control what their content appears next to is to rely on themselves. I expect them to start experimenting with the Fediverse, especially Mastodon, soon.
... Shitposting on Lemmy is still superior for organic marketing though, especially for movies.
- I'm defedding from brands.social on day 1
- They actually hire companies like Double Verify, an Israeli company, who man in the middle the ad and figure out where it is showing up.
  Disney doesn't want their ads on porn sites, and pays a lot to keep it that way.
- The BBC are trying a 6 month experiment of moving their Twitter style social media over to their own Mastodon server.

One of the brands is Gilead Science. I know the name is based on the Balm of Gilead, but after The Handmaid's Tale the name has a nasty resonance...

How about a disclaimer for companies like people have when they play online. "Statements and opinions made by users do not reflect those of X" ESRB for ad companies to get it.
- Why?
  These companies don't have to do business with twitter.
  Now because their logo was next to some Nazi shit when they were promised it wouldn't be, they are pulling their dollars because of broken promises.
  
  if there is one thing you can count on from Musk, its broken promises
  
  Because it's annoying when a lot of good shit goes to dog shit when ad companies get involved with the creative side of things. Just have it in the contract up front if it's not already and they can agree to be on the platform all in or all out.
- Something like that is already in law as a kind of default. Companies are not responsible for the content posted by their users on the basis that no entity could possibly police that much content, with two exceptions:
  -Content must be removed if it is illegal and has been specifically pointed out by appropriate authorities for removal.
  -If an organisation willingly polices their own content in any way then they also take on responsibility for it.
- How about no.

I'm glad companies are pulling out of X but I've never understood this reasoning for removing your ads tbh.
Every single person who sees your ad knows that it has just been served by the website and has nothing to do with the post/content or author.
Like on youtube, why do companies not wanna advertise on a video with cussing? We all know that the language used in the video has nothing to do with the ad playing before.
- Some people just don't want any kind of association with nazis....
  It's more surprising some people don't understand that
- I think you're overestimating the technical knowledge of a broad portion of the population : D
  
  The iintellect of an average person is horribly low. Critical thinking is almost non-existant.
- Association is unavoidable regardless of logic since it is an emotional response. Much like disliking a certain food you associate with a person that was mean to you. Marketing is a Social Science not a Technical one.
  
  Or avoiding a certain food or drink after becoming violently ill after consuming it 😬
  
  I recommend reading "Thinking, Fast and Slow" by Daniel Kahneman, which also discusses this topic.
- It's a platform that allows and encourages Nazi content. If your ad is getting served next to Nazi content on a website that allows and encourages Nazi content, it stands to reason that you do, in fact, support Nazis because you bought the ad in the first place. Twixxer or whatever tf it's called has undergone a lot of fast changes and sometimes corporations are slow to react so I can give the benefit of the doubt up to a certain point, but at this point we all know that you're supporting right wing terrorists by advertising on Twitter.
- Why are you assuming that all people know that?

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