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5mo ago

Adblockers stop publishers serving ads to (or even seeing) 1B web users

pressgazette.co.uk Adblockers stop publishers serving ads to (or even seeing) 1bn web users

'Dark traffic' up by 49% in three years, according to new study.

Adblockers stop publishers serving ads to (or even seeing) 1bn web users

Technology @lemmy.world

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

pressgazette.co.uk /marketing/adblockers-stop-publishers-serving-ads-to-or-even-seeing-1bn-web-users/

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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1 comments

Dark traffic
It's kind of cute how they're trying to frame it as a malignant thing on the same level as "dark patterns".
...has the spam/advertisement/annoyance "industry" ever considered that most people wouldn't install ad blockers, without the blatant issues of modern internet advertisement?