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YouTube tests blocking videos unless you disable ad blockers

60 comments
  • I imagine folks wouldn't have a problem with this if the ads weren't already so aggressive. Numerous ads before and during the content break it up too much. And if the content is extremely short form, it completely ruins the experience.

    The number of ads and their length should be proportional to the length of the video. And any creator doing built-in ads should also not be able to inject a bunch of other ads. Burying content is an easy way to get avoided.

    Print media had limits for advertisements, heck, in magazines they were premium real estate for the finest graphic designers to put together incredible imagery to get your attention. This level of care (not necessarily images or what have you) has yet to translate to the web.

  • The comments in here are interesting to me. Ads and Premium are a way for your favorite content creators to get paid for the content that they produce. I've listened to a number of creators talk about the YouTube revenue sharing model and most of them (LTT and Hank Green) says that YouTube is actually really fair with how they share ad revenue and how Premium is actually a good alternative that meets the needs of the platform, users, and creators. And YouTube, the platform, DOES need to get paid as well otherwise your videos can't get to you.

    I also hate ads, like a lot, and I do whatever I can to get them off of my screen because I think they are intrusive and we have proof of how they enable tracking across the internet at large. However, for those platforms that I find extreme value in (YouTube being the example here) I see how and why ads/Premium pump value into their system. If your favorite content creator isn't getting paid for their content, they won't be able to sustain it long term.

    One last thought about video streaming and the content we all love that is hosted by YouTube: if we were to say that we would rather our money go directly to our favorite content creators, we would end up with a very fragmented ecosystem akin to the Streaming Service MESS we are in with TV/Movies. I would LOVE to pay LTT directly through Floatplane, but then where would I be with being able to watch other content creators?

  • I'll say something unexpected: I pay for YouTube. With money! Why?

    • I use it every day and I'm a human who likes boosting the things that I enjoy
    • I think YouTube's content recommendations are a genuine value-add and not easily replaced
    • A cut of my subscription fee goes directly back to the video creators that I watch
    • The "premium" encoding levels are actually a substantial improvement to video bitrates
      • Important: the premium bitrate is higher than anything previously offered and probably would not have been otherwise practical to serve for free

    So yeah. I personally like YouTube enough to pay for it and I have the financial means to do so. Am I a clown for expressing personal appreciation towards a faceless megacorp? Yes. Yes I am. Constantly trying to win at every transaction in life is a drag though, so I think I'll continue to enjoy getting swindled.

    • rather than paying for youtube premium you should use an adblocker, or download all the videos you watch, then donate the money to creators you watch. if everyone who paid for youtube premium just decided to split the cost of the subscription between the creators they watch, creators would make a lot more money and as a bonus you hurt Alphabet, one of the worst companies in the world. It's a win win

      • Alright, let's say I do that. I'll take my $12 and split it equally between every unique channel I've watched in the last 30 days. Eyeballing my watch history shows... about 100 different channels.

        Let's ignore for the sake of argument the incredible overhead I'd have to take upon myself in order to facilitate and account for 100+ recurring micro-donations. How much more money do you think these creators would get from my direct donations rather than going through greedy Alphabet? Let's do math together:

        • Subscription: $12.48 (the extra $0.48 is applied at checkout for the 4% VAT)
        • 4% VAT (rounds up): -$0.48 ($12.00)
        • 1.9% + $0.30 Processor Fee (rounds up): -$0.53 ($11.47)
        • 45% Platform Split (not rounded!): -$5.1615 ($6.3085)
        • 100x split: $0.063085 p/channel

        Ok. That's ~$0.06 instead of the $0.12 each creator would have gotten had I simply hand-delivered two pennies and a dime to every single individual. Now, I don't know about you... but I'm kind of too busy watching YouTube to go outside right now, so let's go ahead and factor in what would happen if I managed to donate using a platform like Patreon instead:

        • Not-Subscription: $12.48
        • Rounded up: $13.00 (the donation has to be evenly divisible by 100)
        • Per-creator donation: $00.13
        • 4% Local Digital VAT (rounds up): -$0.01 ($0.12)
        • 5% Platform Fee (rounds up): -$0.01 ($0.11)
        • 5% + $0.10 Processor Fee (rounds up): -$0.11 ($0.00)

        In other words: I'd be paying $0.52 more to donate a grand total of: no money. If we ignore the "no money" problem, there's also the issue of it being literally impossible to donate such a tiny sum in the first place. We also conveniently ignored the challenge of individually navigating numerous currency conversions...


        Let's be honest and come clean with each other now: you weren't being completely serious with me when you claimed that your suggestion was about helping ✨the creators✨. Even if you were serious, I'm certain that you don't actually follow your own advice because it's quite clearly impossible for a normal person to internationally distribute $12 among dozens of strangers.

  • Unpopular opinion: I like paying for YouTube Premium to get rid of ads and still make it possible for creators and YouTube to get paid and survive an keep offering me entertainment.

    In addition you also get YouTube Music so no need to pay for Spotify. It might not have as good features but I listen to music specifically so I only search for what I want to listen to and don't want any algorithms anyway.

60 comments