What ethical, or legal, ways could someone make themselves or something unmarketable?
Thinking about the fun "become ungovernable" memes, and how "become unmarketable" would potentially be even more fitting in corporate dominated societies.
By hiring me as an Unfluencer. Say you're a marketing rep working for Adidas, and you want people to view Umbro as totally uncool; Hire me as an unfluencer, and I will start shilling for Umbro, and my mere endorsement will make Umbro so uncool that everyone flocks to Adidas instead.
No no, if they could hire you for that you'd be marketable, but if you actively liked the product and kept talking them up only to make them uncool and refused being paid to or paid to stop, maybe? 🤔
George Carlin led the way here: just curse and talk about sensitive subjects a lot, marketers are desperately afraid of anything that might challenge their consumers.
Curse a lot. Think of how google’s AI summary won’t appear if you include the word “fuck” in your search, or how everyone on social media is self-censoring naughty words for fear of The Algorithm. The internet has been carefully curated and manicured to be marketable to every possible demographic, so they can milk data from everyone; from the six year old watching Fortnite videos to the pearl-clutching suburbanites worried about the Gays corrupting their Family Values. Become unmarketable by swearing like a sailor. Make communities with your fellow potty-mouths. Rebel against censorship by saying “fuck” a lot.
The internet has been carefully curated [...]
You mean the fuckin' corporate internet? 😜
Fuck yes!
Unmarketable?
Exist as an out-and-out queer person. And don't whitewash it. Talk openly about -- Queer stuff. The stuff you've done with intimate partners, the stuff that turns you on or off, et cetera.
Basically, be a queer person who acts like the average straight dude. Totally harmless, if rather obnoxious, and corporations won't touch you with a pole the length of the earth's circumference.
I'm a bisexual femboy who's been horny on main for decades now, proud to be a constant brand risk to any platforms I force to host my dumbass thoughts.
I’m curious to know more about what you mean
I would think like however ungovernable is meant but directed toward businesses and markets.
I guess that may look like disregard for contracts, refusing to sell to businesses, applying for jobs only to string them along or ghost them like they have so many, or things like this?
Asking to see how people interpret and run with the idea, what they consider unmarketable and the ways to achieve it
Immune to marketing? Or unable to be sold
As in you can't market it because it wouldn't sell regardless of how you may try.
And in this scenario are you the creator of the product (in which case, why)? Or some rando on the street?
If the former: you could say something really, really terrible; or release the product in a broken or laughable state; or collude with a foreign power to put an unqualified idiot into political power. There have been plenty of case studies in recent American history.
If you're just an average joe, probably nothing. Products are created and positioned in the market in such a specific, intentional, and anodyne way these days that you probably can't really find a way to make its marketing fail; short of discovering one of the things mentioned in the above paragraph and making it public.
From a practical perspective, partitioning helps make a person unmarketable in practice. The ad industry is primarily driven by tracking the response of the individual. If you never mix your work device with your social device and both of these are isolated from your shopping device, it is hard to track responses. It is best to also keep all of these devices on separate VPN connections from different continents.
Try rotting.
Would taking notes from some dogs and rolling in foul stuff count?