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Global smartwatch sales fall for first time

www.bbc.com

Global smartwatch sales fall for first time

Global sales of smartwatches have fallen for the first time, new figures indicate, in large part due to a sharp decline in the popularity of market leader, Apple.

Market research firm Counterpoint says 7% fewer of the devices were shipped in 2024 compared to the year before.

Shipments of Apple Watches fell by 19% in that period, Counterpoint says.

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