Tony's is great and tastes awesome, but the real question here is, are we european really eating that much non-EU sweets? Maybe the occasional Snickers or Mars, but all the stuff that I tasted and was from across the pond was either brutally sweet or had no flavor at all.
I'm not european so i can't answer with certainty: but most (including EU corporations) chocolate producers are very unethical, exploiting forced labor and destroying rain forests.
A change is still a change, even if you think it is small :)