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  • We should do that in europe too!

    • As a (hopefully soon to be ex) American: do it! Pull all our whiskeys. Between the UK, Ireland, Canada, and Japan, you can replace just about anything we make.

    • I saw a video about American booze being taken off the shelf, and it got interrupted by an ad for Jameson. That ad happened to talk about how very Irish Jameson is.

      Jameson's marketing team is on the ball LOL.

      Sure, we'll buy European booze, and maybe you could buy Canadian booze when you can. Also maybe Ireland and France could ratify CETA please? We will buy your whiskeys and wines, really odd that those two countries are holding out on us on that.

  • Cool. You're a giant corporation with pockets deep enough to keep making meaningful statements. Keep it up.

    (They won't)

  • Y'all are focusing too much on the single brand here. Yes, Brown Forman owns Jack Daniels, and yes, JD is not very good (and far worse than other American whiskeys in the same price range, whether we're talking the black label or their fancier offerings).

    But Brown Forman also owns Woodford Reserve and Old Forester, which have good bourbons in their respective lineups. And, it should be noted, they also own the Scotch Whisky brands Glendronach, Benriach, and Glenglassaugh.

    And what non-Canadians might not realize is that the Liquor Control Board of Ontario pretty much has a monopoly on spirits sold in Ontario, whose 15 million people account for about 40% of the Canadian population. If LCBO chooses not to purchase American spirits, that means it will basically be impossible to legally buy American spirits in Ontario, whether in a retail store, a bar, or a restaurant.

    And as additional context, the American bourbon industry is facing down a bit of a contraction/recession/downturn in the coming years. Demand is softening up for most whiskeys, especially high end bourbons, compared to where they were a few years ago. Expect to see layoffs, fire sales, and bankruptcies.

  • As an aside, it's interesting how "Jack Daniel's" is the brand name, with the apostrophe-s ending. It makes it a bit difficult to construct sentences talking about it. If you write "the maker of Jack Daniel's is Brown-Foreman" it makes it seem like you misused an apostrophe or forgot a noun, like it should be "the maker of Jack Daniel's whiskey is Brown-Foreman", but that's also wrong because it's not the whiskey belonging to Jack Daniel, who's dead.

101 comments