This is real: Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted

Jesus, pure intentional enshitification. It's so disgusting

Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users.

Spez doesn't get to profit from me anymore.

They mentioned Ally Financial as one of the success cases so I did a quick search for recent posts about Ally and sure enough the very first result from outside their own sub has this user contributing to the conversation:

https://www.reddit.com/user/robbiedavissie

Somebody posts a question about Ally and this 11 minute old account comes along pitching all of Ally Bank's features. Then a week later they're making 3 posts in a row advertising some other brand.

Super sketch.

The amount of buzzwords just to say "advertisers are a greater priority for us than our users" holy shit

Reddit's recent monetisation schemes can all be summed up as "demanding a cut from people profiting off the site" and this is just more of that. They've done absolutely nothing to prevent astro-turfing and manipulation, now they're just going to offer it as a service.

Omg, I just posted, I also threw up a little reading this.

Not sure anyone wants "advertisers to be at the center" of any experience.

Come to !recommendations@lemmy.world so that people find content from Lemmy instead ads from Reddit

I wish there was an easy way to archive my old reddit comments. Anything older than 1000 comments seems impossible to access even though I made them.

Same, we're all prostitutes for Reddit in the end.

TBH, they're already doing it a little here, but at least we're not being sold to the highest bidder by Reddit. Here, they get ignored and/or downvoted.

TL;DR enshittification. Lots of targeted ads and corporate newspeak.

TLDR; remember how you liked putting site:reddit.com at the end of searches for specific product recommendations because it seemed like the last place left on the internet where you can get recommendations which weren't blatant ads? Well fuck you, we gonna use the question context when choosing ads.

Example: Looking for headphone recs and go to a reddit post? You're gonna see a headphone ad.

TLDR: They're selling keywords and organic advertising (I think that's the name) from their official blog.

Full text:

Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads Announcements Staff • June 9, 2023

Reddit is the place the world turns to for advice, recommendations and honest conversations. Every day, Reddit users contribute to more than 400,000 conversations on the platform, and with each passing second, an average of two questions are asked on Reddit that receive an average of 19 responses – from real people (helpful, anonymous strangers no less!). And, with over 13 billion posts and comments, Reddit has become one of the internet’s largest open archives of human experiences. These rich conversations are a valuable place for advertisers to find highly engaged, potential customers, and for brands to become part of the most contextually relevant conversations happening online. As we continue to invest in advertising solutions that bring the best of Reddit to businesses, and vice versa, we are excited to today announce two new Reddit Ad Products that harness the value of Reddit’s communities for advertisers: Contextual Keyword Targeting and Product Ads. Introducing Contextual Keyword Targeting

One of the main reasons people come to Reddit is to be informed by discussions they’re interested in, creating an environment of active discovery ripe for brands to show up and add value. Contextual Keyword Targeting places advertisers at the center of this journey, and at the heart of active conversations taking place, giving them the option to select specific keywords to associate with their brand, or even align keywords with their creative ad copy for added relevance. With so much direct traffic to Reddit conversation threads originating from high intent organic searches or research sessions, Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users. Introducing Product Ads

Research shows that redditors are higher-value customers; they make 2x more category purchases and spend 2.5x more per purchase, are +56% more likely to talk positively about a brand online and are +46% more likely to trust a brand that advertises on Reddit. To address this unique mindset, Product Ads are aimed at seamlessly connecting brands with consumers when they are already in research mode and primed to make a purchase decision. Integrated into the shopping journeys already happening on Reddit, Product Ads are a natural next step in the consideration process as users gear up to make a purchase. Product Ads feature information like product description and pricing in local currency, as well as a call-to-action button that sends users directly to the brand’s product page. And, as part of our wider commitment to making it even easier for advertisers to set up and manage their campaigns on Reddit, Product Ads enable advertisers to quickly and easily build ads directly from their existing catalogs with no need for additional creative resources. If an advertiser is already activating shopping campaigns on other platforms, they can easily import those same catalogs to the Reddit Ads Manager.

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation” said Reddit Chief Revenue Officer, Harold Klaje. “Our approach to this next phase of our Ads Product offering is to help brands help people make informed decisions, find answers to their questions, and discover products they care about – while in the process enabling advertisers to build connections with new and valuable new audiences.” Client success so far

Reddit partners have already begun tapping into the potential of Contextual Keyword Targeting and Product Ads as part of our early testing process.

“We are very excited to see Reddit’s ads product suite expand. Contextual keyword targeting is a fit with the inherent nature of Reddit users, as well as discoveries of Reddit content via search queries,” said GroupM Vice President and Global Head of Social, Amanda Grant. “Connecting that high intent user behavior with Product Ads gives our clients more full funnel opportunities on the platform, and more commerce considerations in the arsenal that is especially meaningful as teams prepare for 2H activation."

As a Financial Services disruptor brand, Ally Financial sought out Contextual Keyword Targeting to run contextual ads along relevant conversations on Reddit. By aligning their ads with suitable keywords, Ally was able to drive cost efficient down funnel sign ups from Reddit users.

Liquid I.V. came to Reddit looking to boost consideration and sales for their line of hydration products. As part of our Product Ads beta testing, the brand saw substantial performance relative to internal metrics for Return on Ad Spend.

Contextual Keyword Targeting and Product Ads are available in Beta to all qualified Reddit advertisers globally from today. To run your own ads on Reddit, and learn more about our other advertising options, contact us.

So I am not the only one? :)

Compatibility link to image if you see none

That's step 2 on the path to enshittification.

Bleh, you're probably right.

Nothingness is pretty crazy if you think about it

Same here, 10 years, over 600k comment karma, all power deleted.

The only good news is I'm racking my brain and I don't think I've ever mentioned a product of any sort by name that I wasn't bashing it. Sorta the economic version of survivor bias? If it's good, I have no reason to bring it up.

I hope those slip through so someone can see an ad that says:

Zoloft
"It never did shit for me"
— N.

Those numbers are likely only mildly inflated. Advertisers would raise hell if they were off significantly. Now, how many are Reddit personnel or bots? That’s the real question.

Unfortunately, there are many people still on Reddit. I predict that this is going to be like the Twitter migration, where more and more people join alternatives with every bad decision the company makes

They're already targeting customers for years the way you're saying, we all know what they're saying here.

As part of our Product Ads beta testing, the brand saw substantial performance relative to internal metrics for Return on Ad Spend.

But isn't this basically like the old days of TV "targeting." Before we had all data the content was proxy for audience. Day time soap operas were called soap operas because the content was the perfect proxy to reach stay at home wives and sell cleaning products to them. Similar, sports or certain types of comedy shows, etc skew towards a certain audience. So you use the content as proxy for the audience to run your ads against. This contextual targeting seems like that, but a bit more algorithmic in how it detects what the relevant content is based on key words in the text.

That deserves its own thread, they're betrayal of their users as mere content in an eye catching booth.

They're purchasing the power to get into the conversation and don't you feel used? Why are you here if you didn't mind what Reddit did?