I don't know if this is real but if it is, this method of forced watching something you are not interested in guarantees to create negative emotions towards that brand.
Yeah but the C suite is so far removed from reality they don't know, or don't care to know about it. It's not like you have much of a choice anyhow. They've bought up the competition, drove out the mom and pop shops. Their mentality is "yeah, but what are you gonna do about it?"
I believe there's been a few like that. I think there was an eye contact one, but also one that required you to stand up during ads and another that counted the number of people in the room to make sure you bought the right number of pay per view tickets?