Sober, social and smart: The rise of the alcohol-free lifestyle

I hope it sort of goes the way of smoking where newer generations are now doing it less by choice (at least in developed counties).

The warning labels work, though some people pretend they don’t.

“I actually don’t consider it a trend, but rather a movement, as this is a huge cultural shift in how people are reassessing their relationship with alcohol. Repeated warnings against alcohol from Canada Health, Surgeon General are starting to hit home. Younger generations are drinking less, if at all; older generations are cutting down, and even cutting out.”