Since they use "Seagate's" rather than "Seagate", it indicated that it is Seagate who owns this scandal, using "Seagate" would change the meaning of the name to be a descriptive word, which wouldn't claim to own the scandal.
Given that the other HDD manufacturers lack the tools to even identify the fraud (FARM), but Seagate drives do, this is actually a reason to buy Seagate.