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Minnesota Pride group raises $50,000 after dropping Target as a sponsor

www.theguardian.com Minnesota Pride group raises $50,000 after dropping Target as a sponsor

Non-profit that organizes annual Minneapolis festival cut ties with retailer after 18 years after it drops DEI policies

Minnesota Pride group raises $50,000 after dropping Target as a sponsor

Summary

Twin Cities Pride raised over $50,000 after cutting ties with Target over the retailer’s rollback of diversity, equity, and inclusion (DEI) initiatives.

Target ended anti-discrimination efforts and programs supporting minority-owned businesses, prompting backlash.

The Pride group, which had Target as a sponsor for 18 years, prioritized sending a message over financial concerns.

Target’s move follows a broader corporate shift away from DEI amid pressure from the Trump administration, which has aggressively opposed such policies in both the public and private sectors.

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Minnesota Pride group raises $50,000 after dropping Target as a sponsor

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