A brick and mortar store has a lot of overhead. And, even with merch sales, GameStop doesn't have enough to offer to differentiate itself from online stores for that same merch. Why would I take the time to walk/drive over to the GameStop to buy some cheap crap from China, when I can go online and buy that same cheap crap from China for less online. Especially, when I can often get it direct from China (via AliExpress or the like) for even less? Without the sales of physical media and the used game market, there just isn't a viable business case for GameStop anymore. Sure, I found the whole GameStop stock meme funny too. And it sucked that some big fund tried to short them into the dirt. But, looked at from a dispassionate perspective, the current business model is doomed.