Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze

Bending the knee
- And lifting their a## up, so they are better accessible
  
  Cupping the balls.
- It doesn’t work that way with advertising. They need to go where their customers go. Bots don’t buy.
  
  This isn’t advertising, it’s tribute.
  
  They don't need to advertise anywhere.
  They're going to twitter for a reason.
  “X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst, at Emarketer
  
  But Twitter has been bleeding users. And since the election there has been a very public and very large exodus, including a lot of bigger names with tons of followers. So this isn’t about “go where the viewers are.” This is “spend money to stay on the good side of someone who might be even more inordinately powerful with an incredibly powerful and vengeful sidekick.”
  
  with people leaving xhitter en masse, this is really more like bending the knee and licking assholes.

“X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst, at Emarketer. “Sending at least a trickle of ad spending toward X may be seen as good for business, albeit in an indirect way.”
There's the article in a nutshell. Give Elmo money or face the wrath of the Diaper-in-Chief.
- Terrorists win!
  
  Nuh-uh! Americans can't be terrorists cuz Americans kill the terrorist, like Malcolm X and Jamal Khashoggi... Wait, are we the bad guys?
  
  ......wait, but I wasn't playing socom.....
- Max was a really kind dude when we were kids

IBM helping out the Nazis is pretty par for the course
- Still, “under $2,000” for a corporation of that size is a surprisingly low amount, compared to the others. Not even worth the negative publicity. Odd choice.
- Ah, a history joke! Don't forget Coke(Fanta)! Also, the history of Volkswagon is pretty interesting.
  The surprising part is, despite everything Henry Ford believed, I don't remember ever hearing Ford being on that list.
  
  We have Teslawagan and Xoebbels now as well
  
  There's also Hugo Boss.
- When Hitler needed to track the unwanted in his concentration camps, IBM was there.
  Today, Trump has selected IBM due to our experience in this field of Fascism.
  FYI: while this is not true, I'm sure most Americans will believe it.
- Good old database arms

When have Comcast, Disney, or IBM ever have been on the wrong side of history? /s
- IBM itching to get involved with another genocide. They can track all the undesirables digitally much easier now!
  
  With DB2? Ha! Don't make me laugh.
  
  They’ll just bust out the old tapes and get another round of use out of that old code.

Kinda lends itself to the theory that they are part of the Problem
- I have no love for big corps, but they're likely just reading the writing on the wall. they have to deal with retribution for the next 4-12 years and they have no interest becoming the rebels. I'm kinda impressed they stepped away at all other than it probably was money spent for nothing.
  
  IBM supported the Nazis, and if they're the only tech giant not fighting musk they're going to get the kickbacks. Corps dont do "writing on the wall" anymore, they chase money, which may look similar but the goals are different.

Oligarchs get cozy with oligarchs, what a shocker.

It’s time to drop Disney+.
- Should have 5 years ago. Mostly cause fuck disney, but I get why you had it.
  
  We've dropped it October 2023. Fuck them Zionist shits.
- We finally dropped them after this bullshit. Also Loki S2 was bad.
  https://arstechnica.com/tech-policy/2024/08/disney-stops-claiming-disney-terms-require-arbitration-in-allergy-death-case/
- We just did. Only reason it took this long is because it auto-renewed this time last year for a year slightly ahead of when we thought it was gonna do that. Oops.
- We dropped a few months ago, mostly because we were mostly just watching Bluey, so I just picked up Bluey DVDs and cut the service.

wow who could have predicted this considering they're the same companies who said they wouldn't donate to republicans after january 6th three months before they started donating to republicans again.

That's extraordinarily on brand of them
- I was going to say that's incredibly on brand for Disney. Everything I have ever heard about Comcast seems to back up this move.
  I'm surprised about IBM though, more because I didn't realize they were still around than anything else.
  
  IBM sold "inmate" counting machines to Nazi Germany. Like, sent techs there to the camps to size up the requirements and everything. It should NOT come as a surprise that they're back on X - they've never had an issue with Fascism (or any other ism) as long as they had money to spend on overpriced iron.

I almost can't blame them. A majority of Americans voted for fascism and racism. These are their customers.
- A majority of American citizens who voted...that's an important distinction. Roughly 29% of voting age american citizens and 22% of all american citizens - a sizeable minority but a minority nonetheless - voted for fascism and racism.
  
  Well the ones who didn't vote obviously weren't too bothered by fascism and racism either, apparently
- The “almost” in this statement is absolutely crucial. Nicely done.

Balls, they aint got em
- Disney’s clown management refused to air a trans focused episode because of the “political climate” saying that “LGBTQ+ experience are a sensitive issue” thus catering to bigots.
  
  To be fair, knowing Disney's track record it probably would have been as embarrassing as the short-lived super hero duo of Snowflake and Safespace...
  or the Transgender Unicorn Powerpuff Girls episode
  or the "Quagmire's Dad" episode of Family Guy
  or the Women's Prison episode of "Lost Girl"
  ...Look I don't trust big name mainstream companies to touch trans voices with a 69 foot pole in a way that makes me give any reaction other than "Can you just call me a slur and be done with it? That would be less offensive at this point!"
  (Though Indie platforms are a lot better at this given things like Celeste being an entire game comparing the trans experience of coming out and transitioning to climbing a mountain and Helluva Boss' actually having Millie's Sister be a likable character who is openly trans but not on a soapbox nor a punching line. Implying her existence is valid and not worth mocking OR apologizing for.)
  To be even farier, choosing neutrality in times of oppression means you side with the oppressor.
  
  Oh I suppose they don’t need our money
- I think it's more trying to win political favor by spending big with the company owned by a member of the incoming presidential administration.
  Or it's just wanting to market their ads on that platform and as you said, not having the balls to stick to their boycott
  
  That seems to be what everyone involved with a political party or major corporation did... Make a big show of "We resisted him once, and we'll do it again!" then go "Okay, everyone it's time to line up and kiss Orange Man ass! Biden will you please get the ball rolling with some more of that high road crap?"

Horrible timing. Millions are leaving and going to BlueSky.
- ads are not allowed on Bluesky. that is the reason.
  
  Yet...

That would be REALLY Corrupt if simply buying Ads on a Website was Enough to allow you to DIRECTLY INFLUENCE the President Of The United States! Fortunately Trump DIDNT put the Owner of X in charge of Important Oversight Decisions!

Death to Comcast, Disney, and IBM.
- I mean, that's been an accurate statement for decades.
  
  True. But back then they made money on advertising. Now we're funding them directly.
  Do you part - cancel the service.

Good thing everyone is leaving
- Doesn't matter. They're not doing it to get people to see their ads, they're doing it to bribe Elon since he has actual political power now. Kind of like how oil companies buy ads on news media, even though you don't need to be persuaded to buy oil - it's to buy favorable coverage.
  
  My electrical utility (PG&E) advertises all the time. Like what am I gonna do, not buy electricity? It’s so obviously just a bribe to the media companies.
- It's just going to be all brands, nazis and/or bots soon.
  
  So... same-same.

Cowards

And nobody was surprised. I predict most advertisers will return by the end of January for the same reasons they left previously: It's the right business decision at the right time. Remember that the next time a corporation makes a pledge. It's always about money.

This is bending the knee

ITT: People realising most of the world lives outside their bubble
- My favorite lemmy bubble is the smug woke ( idiot leftists, who think they are smart but aren't) who think Kamala lost because she didn't take a stance on Gaza and people abstained in protest and not because of sexism and racism.
  
  I mean, there's no singular reason for Kamala's loss - but abstentions over the middle east were still a reasonably noteworthy problem for the campaign.
  With that being said.... more broadly, people are just generally awful and a lot of people bury their heads in the sand rather than acknowledging how backwards the majority really are.
  
  I think you're also missing a huge part of it. People don't care about Gaza nearly as much as people here think, nor do people care about her race or gender much.
  You can see a massive shift in betting odds and polls around the time she had an interview where she said she wouldn't have done anything different than Biden. My general perception is that she didn't really have a plan, and I think that's true for the public. I also think the public didn't like the comparison of Trump with Hitler. Trump, on the other hand, claimed to have a plan for fixing the economy, and I think that resonated with people, especially since the economy was good under Trump. They see the inflation during COVID as Biden's problem (I personally blame supply chain disruption mostly, and also Trump's spending), and Harris refused to throw Biden under the bus.
  I personally blame Harris's loss on three things:
  late entry - Biden should've dropped out sooner so they could have a real primary
  lack of real difference vs Biden
  running mate choice - should've picked Shapiro from Pennsylvania, not Walz
  I don't think her being female hurt her, and it probably helped her appeal to female voters vs Trump, and Obama winning implies race doesn't matter much either. To me, it comes down to policy and lack of a primary. People wanted change, while she offered more of the same. If you don't believe me, watch some interviews with people in swing states and listen to what they're most interested in.
  
  That is why she lost to though. 15 million blank ballots don't lie.

I dropped Xitter as soon as it became apparent that Elon was going to buy it and started pirating Disney (and everyone else) shortly after. Couldn't tell you the last time I bought anything IBM but I'll have to be more careful about it. I'm switching to a local fiber provider so I'm leaving comcast in a couple of weeks.
- Is it bad that for a brief moment when you said you were switching to a local fiber provider, I thought you were talking about making sure you tdke healthy poops?
  
  Haha. I'm working on that too. Finally starting to lose fat.
  
  Local fiber is the 100 mile diet of colon health.

Going after the coveted racist bot market.
- They don't care where the money comes from, and at this point they know there's no cost to their reputation for doing shit like this either.

This is beautiful! It's like a textbook example for everyone paying attention to draw crisp conclusions for how the system works.
- if people haven't caught that half the shit we read in the headlines is literally means nothing, just slop at this point, i don't know man... just take me to the fucking farm already, put me out of my misery
  
  Takes sunzu2 to the farm, and hooks them up to the milking machine
  .......what? I can't kill you for meat. Nobody eats human meat. But I can milk ya!

Did anyone read the article? Besides the top 2, these amounts are paltry:
Data by MediaRadar showed that Comcast, which spent less than $1.5 million on X this year, was followed by Warner Bros. Discovery at $1.1 million, whose ads are supporting theatrical releases of movies, and Disney at under $550,000. Lionsgate spent less than $230,000, while IBM allocated under $2,000.
That's embarrassing.

He'll get advertisers just as actual people leave.

They can eat their shit

Of course they are they only care about money.
- Maybe they dont want to fall out windows. Remember who people voted for.

People aren't moving away from it. Of course they come back

of course they are, they might as well lick his asshole while they are at it. big corporations will always without exception do whatever is necessary to survive.

Had Kamela won, Musk would have been bankrupt within years, likely in jail too (his own words)
Instead of that, loads of people decided to listen to a fraidster thief rapist, and not vote for Harris.
Now we're here and I'm so so tired.
- likely in jail too (his own words)
  Yes, but not for the reasons he claimed.
  He would be in jail for actual criminality, not for his political opinions.
  
  Oh yeah but when he said that he'd be in jail I doubt he was thinking that it would be for his political opinions, as noone cares. It's his crimes that would dump his ass in jail

So pretty much everyone, who's already got a reputation for being shit, or has fallen from grace completely, has returned. No surprises there

May as well it's not like they'll be paying for many impressions.