Skip Navigation

Did something about mass produced ice cream change like 10 years ago?

Maybe I am going crazy, but I have noticed a difference about ice cream and its only been Maybe the last 8-10 years was when I first noticed it.

Ice cream from the supermarket doesn't seem to melt properly, and is also way too soft. This seems most noticeable in novelties now, but also most hard ice cream as well.

Did they add some component to make it softer or less likely to freezer burn? Am I just going crazy?

(US, but I assume anywhere else where the same brands are sold have had the same issue.)

73 comments
  • They started using stabilizers in cheap ice cream a while back. That helps it have the fluffy texture you expect even though it doesn't have nearly enough fat to churn up nicely by itself.

    Buy expensive ice cream with a higher fat content (more cream content and or egg yolks,) it's worth the extra money.

    Also it helps to bring an insulated freezer bag when you go to the store, the melt and refreeze between the store freezer and home does unpleasant things to ice cream texture. If you've ever had icy or hard ice cream it has probably melted at some point during transit before refreezing.

    Edit: if you feel like microdosing ice cream facts today here's a treat from 18y ago: https://archive.ph/2012.09.09-004911/http://www.nytimes.com/2006/07/26/dining/26cream.html?_r=1. Cheap ice cream is a pretty heavily engineered food at this point.

  • Big ice cream figured out churning is a pain in the ass. So now they just whip it and freeze it in bulk. It’s not the same product at all.

  • Lots of stuff in the store isn't even labeled ice cream anymore...

  • There are social media videos I seen where the cheaper brands of ice cream no longer melt, even after days of sitting on the counter. Same for the cheap ice cream sandwiches. Days and they don't lose their shape.

    I wouldn't be surprised to find out they no longer need refrigeration beyond the preference of enjoying it cold versus warm.

    Many parts of the EU often has North American travellers amazed how well they feel while eating *there during their vacations and how awful they feel when coming back to the north American diet. What's a few chemicals many will say.

    It just seems everything from bread to pasta, dairy, meat, desserts etc doesn't seem to make you feel as awful as north American food can.

    I love *Haagen Dazs vanilla bean ice cream. It's not the cheapest but it's one of the cleanest I can find among the big brands. Walmart etc usually has it the cheapest.

  • Freezers are far more efficient and able to compensate for the ambient temperatures. I appreciate the softer stuff. But remember having to de ice freezers in my youth.

73 comments