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As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch

As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

323 comments
  • Is that why I've seen more people today wanting to removed about politics in completely random threads?

  • When is rebranding ever good for users/consumers?

    • Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.

      All good.

      But for Dunkin Donuts to suddenly rename itself “Place” - not so good.

    • When they change from a racist name and or mascot.

      • That rebranding seems to me as just hiding past misdeeds. I'm not charitable enough to take apologies from companies at face-value, there would need to be some effort to explain and show change too.

  • Um yeah, I'm not seeing that. You can see monthly active users on https://the-federation.info/platform/21 and it's been fluctuating up and down, no big jump. So I call bullshit on that article based on the metric there. Though no doubt as Twitter (X) implodes Mastodon will see the fallout with higher activity.

  • I don't want to rain on your parade but I'll do it anyway: The numbers of active posts and members in Lemmy communities, even in the most active ones, are mindbogglingly low in comparison with Reddit, even in comparison to somethingawful what I still consider the dirty cousin of Reddit.

    All the numbers are just two sizes lower than Reddit and then there is the atrocious web interface. I have stopped counting how often my posts got eaten, the reply button didn't react and general stuff didn't work at all.

    • we willget there eventually.
      you can't compare a product that is decades old wuth something that's fairly new.

323 comments