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Why is Mastodon struggling to survive?

I don't like the clickbait title at all -- Mastodon's clearly going to survive, at least for the forseeable future, and it wouldn't surprise me if it outlives Xitter.

Still, Mastodon is struggling; most of the people who checkd it out in the November 2022 surge (or the smaller June 2023 surge) didn't stick around, and numbers have been steadily declining for the last year. The author makes some good points, and some of the comments are excellent.

182 comments
  • I'll throw my -opinion- in the ring here because no one else is saying it the same way.

    • Echoing what other people said, finding a server was hard especially as at the time I thought defederating seemed stupid (changed my mind somewhat now that I use Lemmy). Then once signed up discovery was/is a pain. How do I find good accounts when they aren't synced with the instance I am on? Fuck if I know, I never found an equivalent to lemmyverse.net for mastodon.
    • Now into the big problem I had: federation was a pain. It was my first interaction with a federated service that isn't email and it was confusing and annoying. Finally find an account you like? Well you either can't see any of their posts or the few you can have 1 reply and 5 likes. Eventually you realise you have to click onto the account's instance to see everything and they have 100 replies and 500 likes (made-up numbers, obviously) but guess what you can't interact with any of them because you are no longer on your instance. It basically forced me to browse logged out for 99% of my browsing, constantly following links between websites. I have not had quite the same trouble with Lemmy because despite having some similar problems, it has been a LOT quicker to sync especially once you point your instance to another.
    • The lack of algorithm or fine control of my feed was off-putting. I still hate that Facebook and other platforms make it hard or impossible to sort chronologically, but having only chronological makes for a potential to miss out on massive amounts of stuff.
    • And on a personal note, I think I'm just falling out of favour with the idea of a microblogging platform with strangers. If my friends used it things might be different.

    I did try out Firefish and enjoyed that way more as it had a fun and engaging UI and lots of extra features, but it holds the same federation and discovery issues.

    • Then once signed up discovery was/is a pain. How do I find good accounts when they aren’t synced with the instance I am on? Fuck if I know, I never found an equivalent to lemmyverse.net for mastodon.

      Feels like the A.1 issue of Mastadon as a platform. If person A on instance Q wants to follow person B on instance R, there's no straight line easy path to do that. Compared to Twitter or BlueSky or Threads, where its all one ecosystem and you just say "I'd like to follow @LieutenantDickweasel" and now you've got their posts in your stream, Mastadon is byzantine and not worth the effort to explore.

      On the flip side, Truth Social is a Mastadon instance, and it's trading with a market cap of several billion dollars. Seems successful enough to me.

      I think I’m just falling out of favour with the idea of a microblogging platform with strangers

      Generally speaking, you're not on these services to follow strangers per say. You're on there to interact with D-list celebrities and other highly niche personalities. Or you're on the system to self-promote and become a D-list celebrity/niche personality. Webcomics artists, semi-famous musicians, podcasters, and political bloggers are all over my feed. I'd never talk to these people IRL. And I'd never interact with them if they were even slightly more popular or famous. But in this space, its a cozy little "oh let's check in on what the author of AtomicRobo Comics is up to?" fan relationship that's fruitful and fun for everyone involved.

      But Mastadon is shit at putting indie fans in touch with their focus of attention. After that, what am I using this for other than a stripped-down Discord or glorified group-SMS? Pointless.

      One reason why Truth Social was able to work stemmed from the fact that it was a single magnetizing D-list celebrity that drew people in. But even then, you're talking about an audience in the... thousands? Even as a one-stop shop for all things Donald Trump, it's low energy and lame when compared to Twitter.

      • Feels like the A.1 issue of Mastadon as a platform. If person A on instance Q wants to follow person B on instance R, there’s no straight line easy path to do that. Compared to Twitter or BlueSky or Threads, where its all one ecosystem and you just say “I’d like to follow @LieutenantDickweasel” and now you’ve got their posts in your stream, Mastadon is byzantine and not worth the effort to explore.

        You do know that the Fediverse is more than just Mastodon, Truth Social and the Threadiverse?

        Search that covers 100% of the Fediverse is technologically impossible. Any Fediverse-wide search would need to know all of the Fediverse. All of it.

        Like, let's suppose R is B's personal instance. Let's suppose B spins up the instance for the first time. Any all-encompassing Fediverse search would have to know about it immediately. The very millisecond Apache or nginx or whatever comes to life, that search would have to know it's there to be able to always cover exactly 100% of the Fediverse.

        How's that supposed to work?

        If it's one centralised search engine, it would have to be hard-coded into the source code of every last Fediverse project out there so all new instances can automatically announce their existence to the search engine.

        And that's not four projects or so. It's over 100. Not only Mastodon, Lemmy, Mbin and PieFed. It's also Ecko and Hometown and Glitch and many other Mastodon forks. And Pleroma and Akkoma and other Pleroma forks. And Misskey and Firefish and Iceshrimp and Iceshrimp.NET and Sharkey and CherryPick and Catodon and Meisskey and Tanukey and Neko and dozens upon dozens of other Misskey forks. And Mitra. And Socialhome. And GoToSocial. And micro.blog which, by the way, is closed-source. And Friendica and Hubzilla and the streams repository and Forte. And Pixelfed. And Funkwhale. And Bandwagon. And Castopod. And PeerTube. And Owncast. And Mobilizon. And Gancio. And BookWyrm. And Flohmarkt. And so forth.

        It'd be even worse if it was supposed to be built into the Fediverse projects themself. Like, you could search the whole Fediverse from Lemmy's Web interface or any one Mastodon app.

        That'd require each new instance to announce its instance to each running instance.

        That'd require each new instance to know all running instances immediately.

        That'd only be possible by building a list of 20,000++ Fediverse instances into every last Fediverse server software repository so that it's installed along with new instances.

        And that list would always have to be up-to-date.

        So when B spins up R, the following would have to happen:

        • R git pulls the most recent version of the main branch of Mastodon's source code to have a most up-to-date list of active instances possible.
        • R starts up.
        • R announces its existence to the 20,000++ Fediverse instances on the list.
        • R goes through a list of all Fediverse server application code repositories which it has pulled from the Mastodon code repository as well.
        • R announces its existence to every last one of these repositories by creating a new branch, editing the list of active Fediverse instances, submitting the edit as a pull request and merging its own new branch into the main/stable/release/... branches of all these code repositories.

        Any Fediverse server out there would be able to hack into any Fediverse server code repository and manipulate the production code. Otherwise, this whole thing couldn't work.

        Fediverse server code repositories would be flooded with automated pull requests plus mergers. Oh, and if Mastodon can add a new instance to a list in the Mastodon production source code, anything could remote-manipulate anything in the Mastodon production source code.

  • I have a mastodon account, I still check it occasionally and I've tried making it work a year ago, being active on it and following either people or hashtags. I also tried other networks like bsky and cara, or mastodon through kbin integration. None of them really worked out.

    I didn't have an issue with the technical side as much as with the community and its mentality. They all have this persecution complex where everyone is out to get them and destroy their way of living. They simultaneously claim it's better and more morally superior than twitter while also responding to any questions or feedback with "if you don't like it GTFO". Most of the posts I've seen on mastodon seemed masturbatory and/or talking about other social networks and why are they bad than why is mastodon actually good. In many ways it was more toxic and negative than my carefully curated twitter feed. There's also as much doom and gloom as on twitter, if not more, when it comes to politics (or at least, it's harder to hide it).

    The content in general was bad and boring but I don't know if this is because of the type of people that are on it or just because the lack of algorithm means I will see any random person's ramblings next to the biggest breaking news that I'm actually interested in. There is a lack of innovation in this area and it makes discoverability and content curation terrible, I don't need an algorithm to read my mind but at the very least I wish it could separate trash from actual popular topics.

    I found some interesting niches when it comes to FOSS developers and tech but I found next to no actual game devs, artists or content creators on it and even the usual "copy content from twitter" bots were unreliable and uncommon.

    TL;DR Mastodon seems very very niche and is not currently viable as a general replacement for other social networks, and IMHO due to the community culture there it's never going to grow into anything else either.

  • Because it doesn't have $100s of millions to throw at marketing, or the name dropping of Twitter creators behind it.

    It is what it is. You can either be alright with being small, or hurl money into it, but the people who hurl money into things tend to want it back at some point, and that means becoming a shitty business.

  • Let's see:

    Network effect hits Mastodon specially hard as it competes not just with Twitter, but also Threads and Bluesky. In those situations, a smaller userbase means that people will outright ignore you as an option.

    The way that federation was implemented; as linearchaos mentioned in another thread, if you settle in a smaller instance (the "right" thing to do), you won't get "good collections of off node traffic". So it creates a situation where, if you know how federation works you'll avoid big instances, and worsen your own experience; and if you don't, well, Mastodon's big selling point goes down the drain.

    Federation itself introduces a complexity cost. That's unavoidable and the benefits of federation outweigh the cost by far; however, the cost is concrete while the bigger benefit is far more abstract.

    Branding issues. Other users already mentioned it, but you don't sell a novel tech named after an extinct animal.

    And this is just conjecture from my part, but I think that microblogging is becoming less popular than it used to be; people who like short content would rather go watch a TikTok video, and people who want well-thought content already would rather read a "proper" blog instead.

    On a lighter side: the very fact that we're using the ActivityPub now helps Mastodon, even if we're in different platforms (like Lemmy, MBin, PieFed, SubLinks). Due to how federation works, you're bound to see someone in Mastodon sharing content with those forums and vice versa; it could be a bit less clunky but it's still more content for both sides.

    On the text: I think that the author reached the right conclusion through the wrong reasoning. The activity peaks don't matter that much, when there's a huge influx of users you're bound to see some leaving five minutes later. The reason why Mastodon is struggling is this:

    Source of the data.

    See those slopes down? They show that the stable userbase is shrinking. Even users engaged enough with the platform are slowly leaving, but newbies who could fill their place aren't popping up.

  • I stopped distro hopping and started hopping around Mastodon instances instead.

    I currently have two active accounts. One is more established but the server goes down for days at a time.

    The other is pretty robust but I'm still establishing myself there.

    I echo the sentiment that there aren't a lot of Asian people on Mastodon. Although it seems that vivaldi.net is mostly Japanese people.

    • I echo the sentiment that there aren't a lot of Asian people on Mastodon. Although it seems that vivaldi.net is mostly Japanese people.

      Asians are mainly using their national instances. Several largest Mastodon instances are Japanese (Pawoo, mstdn.jp, Fedibird), there are also pretty large Korean (planet.moe) or Chinese ones (m.cmx.im, alive.bar, wxw.moe). Outside East Asia, Asian instances tend to be small, though.

  • While I agree with the article and a lot of comments, I am still active on my Mastodon account and I am enjoying it more than ever.

    Disclaimer: I'm a white male westerner working in IT. 😉

    A friend of mine works in linguistics and education. He was an avid Twitter user and has since migrated to Bluesky and Mastodon. He says, Mastodon is quite complex and clunky but on Bluesky there's not much happening in his bubble.

    For me, the quality of the conversation and the regional character of my local instance is a big plus on Madison. On Lemmy, I read a lot on international and tech topics, but on Mastodon, the conversation is related more to my countries politics and my region.

    So, maybe they lost a lot of users. But the 14% that stayed are a good start for quite a vivid community.

    If anyone has questions on how to get something out of Mastodon, ask away or follow me here: mateng@nrw.social.

  • Definently had the feeling of walking into a gay bar and not knowing anyone, like the article says.

    I thought it was pretty cool personally because I never interact with gay people (afaik) in real life. And we have computer tech as a common interest, that's why we are on mastadon... But for people who are not into tech, I guess it's not so much to talk about maybe.

  • Because no one is on it. I don't do twitter/facebook-like social media to interact exclusively with random people. I have no family or friends on Mastodon and couldn't tell you if any "content creators," for the lack of a better term, that I follow elsewhere are on it to follow.

  • Decentralisation and having multiple instances isn't even that much of an issue. 99.999% of all Twitter refugees were railroaded to Mastodon and what seems like 99% of these straight to mastodon.social. They genuinely thought mastodon.social was "the Mastodon website", just like twitter.com was the Twitter website. It took many of them months to even notice that Mastodon is decentralised. And it took some of them even longer to notice that the Fediverse is, in fact, more than just Mastodon while half of them think that Fediverse = Mastodon after almost two years.

    No, the biggest issue is: What they were looking for was not something radically different from Twitter, now that Twitter sucked. They were looking for a Twitter without Musk. Like, a drop-in replacement that doesn't require them to adjust in any way. A 1:1, 100% identical clone of Twitter how it was the day before Musk took over with the same UI and the same UX and the same culture.

    When they were railroaded to mastodon.social, they were told that Mastodon is "literally Twitter without Musk". And they took it as literally. By face value. And then they ended up on something that looked and felt nothing like Twitter. No matter how many of Twitter's limitations Gargron arbitrarily and unnecessarily implemented into Mastodon, he never got close enough to Twitter itself.

    People would stick around because Mastodon felt like the only alternative to Twitter there was. Of course, they kept using Mastodon exactly like Twitter, not adopting to Mastodon's culture and relying on their toots being delivered to people by an algorithm that Mastodon simply doesn't have. Hashtag? Fuck hashtags, I didn't need no hashtags on Twitter, so I ain't gonna use none on Mastodon. And then they wondered why so few people discovered them and their content.

    They didn't want to adapt. They were waiting for Mastodon to finally "fix the bugs" that made it different from Twitter. Which it didn't.

    Instead, Mastodon developed its own culture (which is a story of its own). And they were pressured to adopt Mastodon's culture. CWs for sensitive content for any definition of "sensitive". Twitter ain't got no CW field. Alt-texts for all images, and it had to be actually useful and informative. They ain't never done no alt-texts on Twitter. Of course, the right hashtags. See above.

    Also, Mastodon-the-app is lack-lustre. Whereas the official apps for just about everything else are fully-featured, the Mastodon mobile app is only there for there to be a mobile app named "Mastodon" for those people who join a new online service by grabbing their iPhones and loading the app with the same name as the service from the App Store. Especially newbies often can't wrap their minds around using an online service with an app that doesn't have the same name. But the official Mastodon app is actually just about the worst Mastodon app out there. At the same time, for many Mastodon users, this app IS Mastodon. They've never seen the Web interface. What the app can't do, Mastodon can't do.

    Lastly, Mastodon was probably also way too techy. Like, you had people talking about Linux and Open Source and Web design and whatnot all over the place, something that they themselves knew nothing about and weren't interested in. On top came those people with their weird-looking monster posts that said the Fediverse is not only Mastodon, and they were posting from something that is not and has never even been affiliated with Mastodon.

    And then Bluesky came along. And Bluesky looked exactly like what they've been wanting all the time: a 1:1 Twitter clone. One big reason for Bluesky's success is that it shamelessly ripped off the UI of immediately-pre-Musk-takeover Twitter, both the website and the mobile app. A fully-featured, well-polished mobile app with all the same features as the website. And at first glance, it feels like the same monolithic walled-garden silo as Twitter with the same kinds of users as Twitter, minus the Nazis. At least not as ripe with übergeeks as Mastodon.

    Also, Bluesky grew faster and quickly had more users than Mastodon. Which sounded like more followers in less time. Exactly what all those fameremoved that brag about their Twitter follower counts were craving.

    People wanted a pre-Musk Twitter clone. Mastodon isn't one. Everything else in the Fediverse is one even less. Bluesky is just that. Bluesky is what people had wanted all the time.

  • Mastodon is just like Threads : a hype , wait for the hype to end and you'll see that it doesn't offer something that would impress an ordinary person who isn't a nerd or tech savvy enough to continue using it... What I'll say now is more like random thoughts about federation and it applies to any federated service but this post inspired my thoughts so ...

    The two best features I can think of for Mastodon are :

    • Open source: an excellent thing but it's probably not important for an ordinary person who still uses the products of big companies just because they are "convenient" and "common" even when his data is the cost
    • federated: although it provides freedom to choose where you want to join, it creates a lot of confusion and inconvenience as well : I personally have somewhat specific interests and I usually tend to avoid public instances dedicated to "everything", however, every time I decided to join a federated service I got the same confusion : "which instance should I choose?" , I had two accounts on Mastodon before I deleted one of them ( and I'll probably delete the other soon ) and I felt this confusion the two times I created an account, I have two accounts on Lemmy and I felt this confusion the two times I created an account, one account on Peertube and it's the same ( this was the most difficult of them honestly because Peertube's filters are very bad and whenever I could find an instance that I considered good, it turns out that registration is closed, or needs approval), the same confusion also happened when I created an account on Kbin/Mbin , the same on Pixelfeed , the same when I searched for an instance of friendica and it will be the same when I think in the future to repeat the experience on any other federated service... Now, someone may come and say the famous sentence "it doesn't matter which instance you choose, at the end you can follow anything from any instance" and honestly this sentence is a pure myth imho because .. first : when you register an account in an instance, you will constantly notice the "local" section, which shows you what's happening on the instance you are in , and it'll form part of your experience in the instance depending on the instance itself and people on this instance , also , let's suppose that a large number of annoying users existed on a popular instance and the moderation of this instance couldn't solve the problem ( or didn't do anything about this in the first place) , what might happen is that moderation of other instances might decide to defederate with this instance, and this might affect an ordinary user who has done nothing but joined the instance - and any other person who isn't annoying but but ended up on this instance -, I know that this point is unreal currently but it might be real one day especially that some instances are known for not being tolerated with specific behaviors
    • Another confusion that might happen ... I'll explain it with my own experience : when I was still using my first Mastodon account, I left the account for a few months and then decided to return ... but guess what happened ? I forgot which instance I signed up for in the first place ! fortunately, after two attempts in two different instances, I found the solution : I searched on a random instance for my Account (I still remember the username ) and was able to find it ... I was lucky in this, but I can't guarantee that everyone will be as lucky as me and will find a way to remember ( this is both a good and bad point for the federation , on the one hand I forgot where I registered because the instances are similar , and on the other hand I found the instance which I registered in using another instance )
  • There's just not many people on there. And I already never used Twitter except to read in-time updates from people and companies, so naturally with many of them being on Threads or Bluesky, that's where I'd go to get that information.

    I mean it's just normal to have a "social" part to social media, no?

    • This is a baffling comment. There are tons of people on mastodon, more than I could ever hope to keep up with. I have a couple hundred accounts on follow and never manage to keep up. Honestly it could use some sorting.

      • I don't want to follow random people though? Twitter was useful as a way to follow specific companies and people to know when say, a service goes down or an update is released.

        These people and companies aren't on Mastodon.

  • Also, let Mastodon shrink if that means that the "market share" of other native Fediverse server apps grows.

    The fewer people think the Fediverse is Mastodon, and the more exposure the other stuff in the Fediverse gets and what features it has over Mastodon, the better.

182 comments