BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
BMW's Adaptive M Suspension subscription has ignited controversy. Are you paying extra for features already in your car? Find out more.
Oh look, another reason not to buy BMW, I'll just add it to the other 456788656752 reasons.
The problem is that once one manufacturer starts doing this, they'll all do it, so you won't even have the option of buying a new car without a subscription.
I'd sooner hack the car
I’m glad my current car is a 2015 Mazda. It’s recent enough to have a touch screen and Bluetooth, but not so recent that it’s got an LTE/5G radio that can phone home and let them sell my driving data to insurance companies or force subscription payments on me. When I get my next car in a decade or so, hopefully I can import a cheap Chinese EV that’s either easy to jailbreak, or doesn’t have any of that bullshit included.
I love my bmw plug in hybrid. I don’t see myself ever paying for a subscription though. Maybe if it comes with pizza, but even then it’s unlikely.
Oh look, another reason not to buy
BMWa CAR
While this is completely true, it's a bit tone-deaf. Fuck cars, but many people barely have a choice because their public transport consists of a handful of busses that come once an hour and nothing is close by.
As an aside, I spend a whopping total of about $1/day (edit Australian $, so less USD) on maintenance and electricity for my electric cargo bike. I go about 17 km each way to work and the funny thing is it's only about 10 mins longer than driving, lol
If once you do not succeed, just try again next year. They tried and backtracked putting heated seats behind a paywall not even a year ago see here.
Unless laws are made to make this fundamentally illegal, they'll just keep pushing until it sticks. And once one manufacturer succeeds, they'll all follow.
Since 2019 you have to pay 800$ a year to have your bmw use adaptive drive, 150$ to use the app.
We are pirating car suspension now holy shit
Next up, Anti-lock brakes as a Subscription Service. ASS.
Haha.. connection to server cannot be established. Suspension resetting to default.
This is extra hilarious in the face of the crib manufacturer that just decided to subscription paywall basic functions of their crib.. or the slow cooker... And that's just this week.
Game manufacturers pulling the plug on games they sold removing the servers yanking the games.
And now people think that you can buy a product that is going to last longer and costs several orders of magnitude more.. and you can only hope that the manufacturer can be bothered to:
But the sale case is easy.. lease car drivers. This way they can enjoy premium functions not incorporated into the sale price of the car. I hope the IRS that taxes these things sees through this ploy and taxes the vehicles for installed functions wether you pay for them or not. Saw this happen with Tesla's.. taxed based on their initial price.. and then the user added 15k of functions after a day.. and the tax was still based on the original sticker price.
At least in the case of games, the servers are an ongoing expense that adds value to the game. I want to play against other people online and provide by that costs ongoing expenses.
Oh you think this feature will function locally.. I'll bet this goes from their app to their servers first to verify subscription and then to your car. Someone needs to pay for the subscription verification platform.
In theory most subscription services provide additional content as time goes on. This only provides a capability that already exists on the car.
Scummy practices that should be outlawed, like retail stores raising prices just before a big sale so they can slap "80% off!" on their stuff.
EU is at least trying to do something about that. As of last year stores are required to display the cheapest price they've had for an item in the past three months when they have something on sale. Not all stores comply, and of course they try to get around these by the usual shenanigans, like basically the same product being available from the manufacturer with two slightly different item codes.
Edit: I think I was mistaken, and it's 30 days, not 3 months
Got it, don't buy cars built after 2010.
Import something old and fun! Cars from smaller countries have lower mileage and can be cheap because they aren't as valuable as a comparable car from the US. It isn't hard to find a 25 year old car with about 50,000 miles on it.
JDM cars are especially nice now because of how weak the YEN is. Look outside the popular JDM cars and there are tons of things with easy to find parts for dirt cheap.
Or hell, get a not top trim of a popular model, and you can get something cheap. Want a station wagon built on the same platform as the Nissan Skyline? The Automatic Stageas are cheaper because tuners don't want them because they're an automatic and don't have a turbo, which makes them slower, but also more reliable.
Nissan Rasheens with the 1500cc engine are easy to maintain and have an engine that was used in some American cars, get the first true AWD CUV for about $5000 plus import fees.
Another cheap option is a Toyota Caldina, get a reliable awd station wagon with a nice interior for 2 or 4 grand including import fees. (Avoid the 2000ish GTT version with a turbo, turbo manifold is prone to warping on that engine and said manifold is hard to find in the US as those engines generally didnt sell in the US)
Probably safe up to 2016 as long as it's not luxury brand
One of our cars is a 2016 GM and I just unscrewed the cell antenna instead of ripping out the cell module. Tracking disabled, or at least unreliable. The subscription nav is useless and easy to ignore. I would like to figure out how to prevent the siriusxm ads built into the infotainment system, still.
I look forward to better infotainment hacks down the road.
Not necessarily. My 2015 SEAT (for folks in the North America: That's basically Volkswagen) is one of the latest cars that do not completely fuck you over. TPMS is passive, so you don't need expensive sensors. You can also update the maps on your own (OK, here they pull you over if you don't know the simple trick). Parts are also cheap.
Got it, thanks
Well done BMW. Anything that leads to more people cycling instead of driving is a good thing in my book.
People won't switch from driving to cycling over this. They'll just pick one of the several dozen other car manufacturers.
Nobody's gonna abandon cars as a whole over this, the same they wouldn't abandon bicycles as a whole over some other outrageously monetized luxury feature they could live without.
Sorry, your bicycle's gear selector is locked into a single gear until you pay your subscription for the other gears.
Fucking LOL'd at this. Genuinely not sure if this is satire.
Thanks :)
Anyone that buys a car that has shit like this is a fool.
True, however we must fight this because otherwise, when you need to buy a car, there won't be an option without a shitty subscription attached
Remember that some of is live in shitty cities with bad or no alternative ways of moving around
The article implies nobody even knew it already had this functionality. I'm sure the customers weren't told either.
I've heard for years that BMW was doing shit like this. Heated seats is what it started with. Toyota did it with remote start but I think they backed down after the outrage.
"The pressure eased off a little when they ended subscriptions tied to heated seats, but the Internet rage machine has come back for vengeance."
lol. It's not vengeance or rage, its simply the fact that making someone pay for something they already own is dumb.
These cars already cost more than my life, how can they ask for more money.
Because the people who buy them have it and BMW can get more out of them. The real problem is that they’ll buy it, and other manufacturers will see “hey, it’s a successful model and additional revenue generation!”
You know it's just a matter of time before this shit starts being applied to budget cars.
...I really hope the tech crowd is working on jailbreaking this garbage.
We try. We also pivot to open source to try and regain control because it's the only way. We even share our passions with those who ask.
You folks just roll your eyes and put more money on their hands.
This "tech crowd" and "you folks" dichotomy is not helpful at all. Tell people how they can help, volunteer, donate etc, don't wedge gaps between the same class fighting against the same ruling class. I'm a software engineer. I write open source software. I get that it's tiring and you can see the worst in people when doing it, but we're going to have to be better than that if we want to change things.
And for those reading like the top commenter, don't sit on your hands and wait for "tech folks" to figure stuff out. It's us vs. corporate greed, not "us hoping the tech folks save us from corporate greed" or "us tech folks being badgered like we should be some saviors against corporate greed." Write your representatives to tell them this isn't ok. Be mindful in your selection when you purchase a vehicle. Ask your tech savvy friends and family what you can do to help. You aren't helpless in this, and as OP said, just sitting and waiting for something to be fixed or changed doesn't help the overall goal.
That would be the ultimate way to stop this. Let them put the hardware in, and then not make a cent off it, because a third party enables it for the customer.
Why is this bad in a nutshell.
A) The only way to control access to this feature is to lock down and phone home. If it doesn't phone home then when someone figures out a way around your present security its possible for someone to sell said features forever. Such DRM could hurt repeatability by accident or more likely on purpose.
B) There is no reason to fail open so even if BMW is still chugging when they stop taking your cars phone calls and retires those servers you get no more feature.
C) The amount spent over the lifespan of a car wherein people opt to take care of their valuable asset absolutely dwarfs the cost able to be extracted up front
D) This functionality opens the door to a hacker not just turning off your features but turning off your car. This includes state sponsored attackers and people who are just generally pissed off at the geopolitical actions of your country of origin. If you are in the US that is a lot of fucking people.
E) Product segmentation on average increases the amount you can extract per user. Allowing segmentation by features turn on or off in software by the month it allows far greater segmentation with no reasonable expectation that the baseline will be lower. This means the lowest end user of a model pays the same for even less. The median user pays somewhat more and the max user pays a LOT more.
F) This means wholly paid for used cars now come with a car payment to the manufacturer.
Now there are half a hundred people on the boards of these companies and 338M of us in the US. 449M in the EU. There is no reason to allow this misfeature to continue to be a thing in our markets. If automakers don't like those restrictions any one of them can opt to most of the most valuable markets in the world and find their fortunes exclusively in China while their competitors eat their former marketshare.
Forgot one that was mentioned up-thread, which was that even if you don't pay for the fancy suspension you will still have to pay for fancy suspension parts if they break.
Fantastic point
FUCK these out of control capitalists jesus christ.
In what way does the suspension require regular servicing or an online connection to a server to function? That would be the only reason to offer it as an ongoing service cost.
Otherwise, you're just paying extra for something already in your car, not for an actual service, which would make no sense?
What next, paint ongoing service fees for having wheels? Not even for ensuring they're regularly replaced, serviced, or repaired, just for the ability to use them at all....
Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.
At least with Photoshop (as bad as the model is), at least they are actually running the software and storing and backing up the associated data for it.
With the car, it's all local to the car without BMW having to incur any expense for that functionality to keep going.
We long left the era where we "own" things that we buy. As everything is a computer now it has become very simple to control stuff that remotely that was working on its own before.
So the answer to "why would
<CORPORATION>
do this" is simply: "Because they can".Every tiny decision is guided by increasing profit. No matter the side effects (short or long term ). Because with many shareholders administering pressure to maximize profits there's only one way to go (even if it's a dumb and shortsighted decision) maximizing profits NOW. If you are not doing that because you can see that increasing profits now will hurt profits in the future then you are hindering the project. You have to increase profits now, because if you are not then your competitor is doing it and that is a problem. If you are not going with the project you will be out of a job sooner or later. Then someone will take over that will make the decision you couldn't do.
This is a race to the bottom. Morals, integrity, honesty, responsibility and foresight are only obstacles in this logic (because the competition is not bound by them which gains them an advantage).
It's simply cheaper now to build everything in the car always and run an operating system that manages all these things and can control what you are doing in your car.
Cory Doctorow held a great keynote about this some ~10-ish years (?) ago with the title "The coming war on general computation" where he explained the side effects of putting DRM in every stupid appliance. The side effect here is that we cannot hack our cars to switch on the heated seats (or whatever other feature BMW is not allowing us to use for free) because of DRM. It is not "our" car, even though we bought it.
This is a side effect of deregulation of both corporations and the stock market. I think that we're going to see the pendulum swing towards more regulation and consumer-friendly policies here in the US. I don't see that lasting for the long-term, though. There are too many vulnerabilities in the political system that allow asshole billionaires to manipulate it.
I didn't wake up this morning with the knowledge that I'm about to move to Pennsylvania and convert to being Amish.
“We’re pivoting from serving peasants to fleecing rich dumbasses that subscribe and pay monthly fees for features built into the car.”
And they’ll make money doing it. Because there will never be a shortage of people with more money than sense.
eh, rich people car shop as well, and there is plenty of competition in that market. of course some people will still opt for BMW, we just have to hope enough go elsewhere to make them lose marketshare. but... it's not looking good so far.
Ngl, i don't see how bmw gets any sales when Mercedes exists. If you are actually rich a Mercedes is almost objectively the better vehicle, if you are just trying to show off the Mercedes is a better status symbol too.
When you need fitgirl to help you with your car.
Fuxking legend
The level of subscriptions has become insane
Wow, even a stopped clock is right twice a day I guess
They tried this with heated seats and no one wanted it, what made them think would we accept this?
German car makers have become such a joke in the last decade...
I'd hoped that BMW (and the rest of the automotive industry) would have learned from the subscription heated seats debacle.
Oh well, no Beemers for me.
We already pay shitty spare parts subscription for the shitty cars they make.
BMW dances in bare ass in front of Chinese erect cock.
This is why I don't mourn Western car companies getting slaughtered by Chinese EVs. They can't really provide value by nickel and diming customers with subscriptions for components already installed on their privacy-invading overpriced cars.
You do realize all car companies do scummy things? BYD along with others uses parts serialization so you can't install any parts unless BYD installs it for you an updates the software to take the new serial number.
I think you're thinking of Xiaomi, Louis Rossman did a video assuming they were doing Apple-style serialization but all it was doing was blocking installation of self-driving if the headlights weren't standard. It wasn't DRMing brake pads or preventing buying headlights from a junkyard, there was a functional reason.
I didn't realize they were like Apple. Is there a source you have I could check out?
One of the reasons electric cars were able to outcompete ICE-specialized companies is because they undercut on all sorts of nice to haves like buttons and pieces that they forgo by using a screen, wifi, updates, beta testing.
But they don't pass on those cost savings to you. They are even sold as luxury products. They even take the carbon credits. That's bullshit if you are serious about mainstream adoption.
ICEs are doing all of that shit now too. The truth is ICEs are fucking overpriced and manufacturers didn't want to lose money.
Should be a nottheonion article
Or aboringdystopia
I’m never buying a BMW again. I had an electric i3 which had an inverter (charger) failure. BMW wanted €12k to fix it. Thankfully an independent offered to do it for 4K. But BMW still wanted 3K just to plug it in and authenticate the new block. Nothing else, just “bless” it. Made the fix cost-prohibitive so we just had to scrap the car. The battery, which most people fear, was fine on this 8 year old car.
Luxury car dealers do that all the time. The Volvo dealership quoted me $2800 to get my car to pass inspection, about $1500 of which was just tires.
I got a set of tires from Costco for like $800, and then an independent mechanic said everything else was fine and charged me $100 for inspection and emissions.
Even 4k sounds utterly insane for an inverter, but maybe I am wrong on that. Insane. Yeah I won't be buying a BMW ever.
Inverter + install + testing. It’s deep in the car so a lot has to come out (I was told).
I see many more Teslas on the streets than BMWs in my country and in my city.
And I live in Europe.
Fuck you BMW, who the fuck are you and where you go:)))
So you purchase ordinary suspension but get active suspension that works exactly like ordinary suspension and cost like active suspension to service....
It's time we get legislation that gives the consumer access to all encryption key pairs used in the product they purchased.
(For you who don't know what encryption key pairs are used for: they are used for the software to know that a change order, like "activate suspension", is legit and therefore will be executed.)
No, we need to legislate that you should be able to use the hardware features that come with your vehicle without a subscription. What will the average consumer do with encryption keys? Even then, you'd need to decrypt and rewrite the ECU or other system that controls this hardware to run your own version, and if that doesn't work, you'd need to have hardware to manually intercept communications between the suspension and the system verifying your subscription, and intercept the signal to always send an ok signal.
The hardware has full functionality from day one. The limitation is in what software you are using.
Active suspension is not a hardware feature, it's software collecting data from sensors and by analysing the data being able adjusting the suspension to "optimal performance". Just because certain hardware can be controlled by software doesn't mean that you will get whatever software features you like to have.
BMW would claim that "BMW Smooth Comfortable Cloud Ride Software" is included free of charge with the purchase of a BMW.
BMW would also claim that they offer "BMW Hyper Advanced AI Premium Sensation Masculine Active Road Experience Pro Suspension" as an optional subscription for alpha males and people with too much money in their pockets.
The outcome of what you are suggesting will be a slight change in the phrasing of the product offering at the most.
With access to the keys, the owner can subscribe to the BMW solution, unlock the features in breach of the agreement with BMW by not subscribing or get a software solution for the car from another provider.
We need a FOSS car....
Imagine suffering an accident and having to pay a plus because of a feature you can't even use on the parts you replace. I feel this is non-competitive bullshit that is following the trend Elon Musk started, although it probably started much earlier.
Elon? Dude, fuck Elon, but even Tesla's only recurring paid features are $9.99 for cell connection, which is super reasonable, and $100 for FSD which is super unnecessary unless you really want to take a nap while your car murders some kids. BMW is just insane.
take a nap while your car murders some kids
Tesla out here running real-life “trolley problem” demos.
Thanks, I gladly stick with my old non-BMW car!
So, you buy a car with all these features, but you don't pay for them. They are disabled by default. You jailbreak your car, everything works without paying extra, but then you realize, you broke your warranty.
Should be fine on a bmw, they will start breaking after the warranty
My warranty doesn't cover jack shit anyways.
Man, never thought I'd see the day that after market car crackz become an industry.
Soon, coming to a piracy site near you: [RZR] BMW i3 crack - Full (Heated seats + suspension + AC unlock + headlight fixes)1.05b.rar
:))))) Amen!
Wouldn't mind those sweet tunes coming back though.
We've come full circle to downloading and running things with titles like:
"BMWaReZ_UnSUSSer+HeetSeeter-v4.20.69.appimage"
carwarez, websites that look like they came from the matrix with magnet links and mega links.
Hardware As A Service (HAAS).
Hardware as Sold Service (HASS (german for hate))
Thanks, looked for this acronyme too.
I wish that someone sues when something breaks in the car that you didn't opt in for.
And... yet better, they get sued when something breaks that is in connection with a paid service and someone suspects that it's because they paid part caused it.
What ever happened to you buy a car and that’s it. No need for subscriptions to things like suspensions, steering wheels, running engines…. You know the things I bought.
And what happens when all the cars are like this? EAAS? (Enshittification As A Service)
BMW is always making headlines with this crap, are there any other brands doing this shit? I know Hyundai IONIQ has a free trial for you to be able to unlock your car and whatnot with an app, later they will do it subscription based.
Most manufacturers are doing this.
Most people don’t seem to care since they understand there are ongoing server and infrastructure costs.
Not downvoting you, but what on earth would need a SQL server to use suspension? It would be far too slow for real-time applications, and this isn't a rolls royce engine on a jet generating 1tb of data a second when all sensors are active and logging.
This is a mall-mobile that someone will probably total in a power center parking lot in Arizona.
I can easily foresee the drm services or servers being shutdown, like the Microsoft music server....most you bought can no longer be used if moved.
Eventually they will "retire" this model and shut down servers. Making the car maybe driveable, but won't have stuff you paid for I bet.
Plus, eventually someone will unlock this with a hacked car software patch anyway.
Insurance company's will start testing for hacks and denying coverage.
Lol, good luck with that. I'll stuck with my dumb, subscription-less and app-less ebike. And still manage to beat cars due to insane traffic.
I really wish biking was more of an option in most of the us. Unfortunately the vast majority of cities in this country are car-centric strip mall wastelands. Nothing like having a 5 foot wide bike lane right next to a 65mph highway.
Well, at least we know you're not vegan.
You can tell because he's not mentioning it.
If I own the car it's my hardware to use. If I don't own that suspension then someone needs to collect their property from my car.
Automatic headlight dimming, only €82 per year.
There are basic rules for coming up with these types of product subscriptions:
Now apply these to seat warmers, suspension adjustments, self-driving, or whatever else shows up in the future. If you don't hit all three, head back to the drawing board.
P.S.: This isn't limited to cars. It's equally true for any hardware product.
So, the car gets very expensive suspension, but to use the features you need a subscription? So if I don't want the active suspension feature, I am still stuck with the very expensive active suspension hardware...
Yeah, no, I'll stick with Subaru. Everything they make uses tech from the dinosaur age of motoring.
I actually think this is a great idea. Hear me out.
They fit the hardware that you can't touch while the Motor plan is active, but when the right to repair legislation kicks in, and we start debating whether we actually own the cars we buy, all these scumbag practices will mean that any car outside of the Motorplan should be able to run cracked OS's and everyone gets free BMW features on their cars after motorplan expires.
I vote they keep going for a bit, then they get their asses handed to them with out of maintenance plan service options and 3rd party features.
If all the cars are the same price I'll buy the one with the upgrade options and then not pay for them.
I'll buy the one without an internet connection to be checking if I am subscribed or not.
If I were a BMW customer, I'd be suspending my purchase of their rip-off vehicles.
Bmw slowly becoming a really bad car
Bad Motor Vehicle
real
Slowly?
They stopped being good cars in 2004. Twenty years they've been shit, and people are still swallowing the gravy.
ohh
When I said I wanted Forza in the car this isn't exactly what I was gaming for.
Put Germany out of its misery already
I do love german cars, but now they just trolling. Not that I can afford a BMW, but would place a third mortgage on my house if only it wasn’t for the subscription. What next “subscription on your breaks has expired. Do you want AI to take it from here? Please download our app”
TPB go brrrrrrrrrr
Yeah nah. I hope these car company keep adding subscriptions, it'll hopefully push people over the edge and hurt their sales. These cars are becoming unfix-able. I can't imagine how much it would cost to get this system fixed.
So you just go to a crack website and search for the suspension crack. A few months later while riding a very smooth ride over a thousand dinosaur corpses, your computer tells the car to steer to the right abruptly in the 75mph freeway.
Software as a Suspension.
