Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover
The company formerly known as Twitter filed the lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
Suing your former customers, now there's a way to make people want to do business with you!
The beatings will continue until ad revenue improves.
I assume these companies being sued follow standard procedure, which is that everything freezes the moment a lawsuit starts. It's pretty much a guarantee that these companies halt spending, let alone even communicate, with X
It's also common to re-evaluate business deals after major acquisitions. Musk buying Twitter dramatically changes the business perception, and that's what matters to advertisers. Twitter can't even begin to try and claim it doesn't, just look at Musk's tweets leading into it and directly after. The entire purpose of his purchase was to fundamentally change it, he said so himself.
Free markets do what free markets do. Suck it up, Musky Boy.
If only we had a free market 🫤 (but still fuck musky husky)
Free market for thee but not for me!
Such a free speech absolutist. Wanting the government to compel companies to pay to speak on the private platform that he owns. Some real Trickle down free speech
So saying “Fuck you” to them and then suing? What a buffoon.
Looking forward to watching his meltdown alongside Dementia Don the racist rapist with 34 felonies.
Would that be the same Dementia Don the racist rapist with 34 felonies that has won the Republican Party primary for President three times in a row and is pushing for Project 2025 that was basically written by his former White House staff to be his platform when he's President but he has never heard of them? Same guy?
In related news, Musk filed separate suits against the sororities from his university for an "illegal boycott" against dating him.
Strange stance to take after telling them he doesn’t need them and they can “go fuck themselves” https://youtu.be/U_M_uvDChJQ?si=GJxx2MyScmSDCtcW
I too would like to sue the advertisers for boycotting my Breaking Bad erotic fan fiction page. That includes you Musk. I expect Twitter to start sending the checks next month. Or I guess I'll see you in court.
Damn, I can't afford a legal battle. Sending my check right now. Could you uhh provide me with a link to your website strictly for b2b purposes of course
Link?
World Federation of Advertisers
There are no good guys in this fight.
Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”
Stop sounding like my mom with Borderline Personality Disorder.
In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.
Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.
And they did. Now fuck off.
Ah yes, suing over a boycott. Totally legal and smart. Why hasn't anyone ever done that before.
Definitely going to look like a safe bet for future advertising opportunities.
They have!
Obviously it never worked though.
the lawsuit stemmed in part from evidence uncovered by the U.S. House Judiciary Committee
Real evidence, or another Gym Jordan special?
Has a GOP-controlled congressional committee uncovered any actual evidence in the past 20 years or so?
I take notice of whenever they have a new hearing or investigative issue, and each one I can remember has always been "let's go on a fishing expedition to find dirt or at least impugn the character of a political rival" followed a year later by a Friday-night quiet disbanding of the committee with no findings, or a report being issued that says nothing of importance whatsoever.
The investigations never produce anything but sound bites for Fox News
I think that's why they're big mad at Harris. They don't have time to spin up a worthless investigation about her and Walz.
Did I miss anything?
He get this idea from his parents writing a letter to his school demanding other kids to be friends with him?
Don't be silly.
Parents writing that letter, while misguided, is still them trying to protect their child, and so has an element of selflessness, and their hearts are in the right place.
This is like him PERSONALLY threatening people for not being friends with him, which is way creepier and unsettling.
Gonna sue my whole neighborhood for not buying my homemade brownies.
So any entity that does something stupid that makes companies not want to associate with them anymore can sue for damages caused by their own mistake?
This is either very stupid or some 6-D chess move to make millions. Hmm...
Also, free market as long as it's profitable for you, right?
can sue
Of course they can.
Successfully? Probably not.
Well he probably wont and is just running his mouth bigging himself up for his idiotic cult fanbase, if he does sue I am guessing it gets thrown out with prejudice, because what fucking merit would a case like this have?
threads could do the funniest thing ever and launch their advertiser program this week.
Elon you can't get anywhere by whining. Pick yourself up by the bootstraps and get to work. Sheesh. Youngsters these days are so lazy.
Not fair, he's already made billions from (everybody else's) hard labor!
I believe the correct response is “go fuck yourself.”
or the poop emoji
I think this is a reference to this in case somebody didn't get that.
Definitely.
The company formerly known as Twitter
Love it. Not the point but it is still funny to me that Elon renamed the company and the world revolted.
Oh shit, is he also going to sue me because I stopped using Twitter since he took over? TIL it's illegal to stop using Elon's products.
yes. the court papers are already on their way
What a stupid degenerate.
The Belgium-based World Federation of Advertisers and representatives for CVS, Orsted, Mars and Unilever didn’t immediately respond to requests for comment Tuesday.
Good luck trying to sue a foreign organization for refusing to do business with your US-based company.
I wasn't aware you can sue your customers when they decide to not give you their business anymore.
Imagine Walmart suing people, because they shop somewhere else now. Or your plumber because you called someone else to unclog your toilet.
It doesn't sound like Musk is suing them because they broke any contracts, just that several big advertiser spoke to each other and decided not to renew contracts because of rising antisemitism, hate speach and fake news.
I mean, I tell people for 30 years not to buy Nestlé products because of their disregard for human rights. Can Nestlé now sue me too?
This Musk kid is clearly not well...
Fuck Musk!!
With how politically involved he wants to be now with his ridiculous and probably illegal PAC, it wouldn't surprise me if this was a stunt to eclipse Kamala's VP pick announcement.
What, only he gets to be delulu? Hold my tinfoil hat, fam.
I’m really straining to see what he’s even suing for and on what grounds. He surely thinks he has some kind of case - what is it? He’s suing them for antitrust conspiracy? But that would only make sense to do against another ad platform, not advertisers themselves. I know I’m supposed to just say “he’s stupid this is stupid” but my brain has trouble letting go of the idea that he must be thinking something here, yet I can’t tell for the life of me what it is.