How is this even trademarkable? It’s like associating light tan with a lumber company. Yeah no everyone already does this, you aren’t preventing customer confusion by enforcing it, you’re just blocking competition from doing something obvious that’s part of the cultural association with the product not the brand. Like isn’t that literally how you lose a trademark?
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
I hope Taco Bell matches this since they get to save on the legal fees. This would make this good news all around. Except that apparently the trademark is still held by Gregory Hotels Inc in New Jersey, so not fully in the clear yet!