5mo ago

Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions

news.wsu.edu Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions

Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

Technology @beehaw.org

Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions

news.wsu.edu /press-release/2024/07/30/using-the-term-artificial-intelligence-in-product-descriptions-reduces-purchase-intentions/

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24 comments

Using AI in the marketing is a sign you don’t have much else to show for. People see through this. Your product should be strong even without having to mention AI.
- Using AI in the marketing is a sign you don’t have much else to show for.
  To me it's a sign that you have spyware included, will depend on a perfect network infrastructure, and will stop working in 2 years.
  But my guess is that for most people it's a sign the product is made by some psychopath-like company like Facebook.
- That and LLM confidently making up "facts". And since LLM is the AI with most direct exposure to the user, this is what happens.
  
  I believe there’s use of LLMs beyond being “fact bots”. I see it more as a “universal text processor”. Like you already have a text, and you want to have it written in a different style or language. Or extract pieces of information from a text to something machine readable. Or maybe convert instructions in natural language to machine instructions.
  All the facts are at hand. It just converts the given information to something else.

Well duh. Stupid people are scared of the phrase, and clever people are annoyed by it. That just leaves the Belgians
- That sounds like a dutch joke.
  
  Sounds like something a Belgian would say 🧐
  
  Do you know how copper wire was invented? Two Belgians found a penny on the ground.
- The Belgians are fine, but we don't want the Dutch!

I honestly see thing touting AI to be an absolute gimmick, and beyond untrustworthy. So this definitely tracks. It’s been shown that AI isn’t at a level where using it for anything isn’t beneficial, in fact it’s the contrary. Marketers think that folks will see AI as making all things better, but if google’s recent implementation is any indicator, it’s something to steer clear of for the foreseeable future.
- It’s been shown that AI isn’t at a level where using it for anything isn’t beneficial, in fact it’s the contrary.
  Maybe you're thinking of something more specific than me, but I don't think that's the case. What is being called AI is a broad field.
  I think what Opus was able to implement for high packet-loss voice transmission is exceptional.
  I also find Visual Studio in-line-inline-completions to be very useful.
  That's far from the typical Chatbots and whatnot though. Which often suck.

Yeah, I also never buy products that would work perfectly fine with a local network but that somehow require a connection to remote servers and whatnot.
Beside, most of these Ai labels are just ol’ plain algorithms lol

I was on Amazon the other day buying a replacement light.
A little banner on the item description advertised the new 2024 model. It has “ai integration” of some sort. Same price. I actively chose the older model. I can’t be the only one who thinks like this.
- I can’t be the only one who thinks like this.
  I read an article recently that said this is true. Will try to find it.
  
  you know... I think I saw a comment on here not too long ago about this kind of thing as well.

AI in the product name or description makes sure that there is not a single chance I buy it.
It makes filtering products and companies easier

But it increases investors likelihood to invest... That is all that really matters these days.
- Does it still? Looks like the bubble is about to explode
  
  Well, that is how bubbles form. People will stop investing while/after it has burst. That is basically the definition of a bubble bursting.

Yes, same thing with "smart", or "app controlled". What I read with any of those terms is "spies on you".

I hope they don’t start using ML or my name, otherwise I’ll be ruined.

24 comments