Skip Navigation

Outsourcing emotion: The horror of Google’s “Dear Sydney” AI ad | The company suggests using AI to write a child’s fan letter and the ad is so bad that Google turned off comments for it on YouTube

If you've watched any Olympics coverage this week, you've likely been confronted with an ad for Google's Gemini AI called "Dear Sydney." In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.

"I'm pretty good with words, but this has to be just right," the father intones before asking Gemini to "Help my daughter write a letter telling Sydney how inspiring she is..." Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be "just like you."

I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, "Dear Sydney" presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.

Inserting Gemini into a child's heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.

189 comments
  • And Google turned off display of dislikes. Although it was for Apple's ad.

  • It would've been cooler if they used it to write a cool PDF page of info and stats on Sydney McLaughlin-Levrone

    Or finding/buying plane tickets at the best price by searching all the sites

  • I think AI is great, but not for this. It's much better suited for, say, stuff like AI dungeon, or other entertainment (DougDoug on twitch/YouTube is the perfect example).

  • I saw a movie the other day, and all of the ads before the previews were about AI. It was awful, and I hated it. One of them was this one, and yes... Terrible.

  • Meh. How many people used to copy "meaningful" mother's day cards, birthdays cards, wedding vows, speeches and whatnot from others. That was even a thing well before the internet itself.

    Using LLMs for things people aren't passionate about and/or lack the experience of finding the right words is a great use case.

189 comments