1y ago

Calckey rebrands to Firefish

Hey everyone, Wow, what a wild ride, huh? From those first brainstorming sessions that sparked Calckey, to the epic journey that brings us here today, rebranding as Firefish - I've gotta say, I'm seriously blown away. One year ago, Calckey was just my side project, after being a Misskey contributo...

Calckey/Firefish is based off of Misskey, a powerful microblogging server on ActivityPub with features such as emoji reactions, a customizable web UI, rich chatting.

Wow, what a wild ride, huh? From those first brainstorming sessions that sparked Calckey, to the epic journey that brings us here today, rebranding as Firefish - I've gotta say, I'm seriously blown away.

One year ago, Calckey was just my side project, after being a Misskey contributor for a while. But when y'all jumped on board, you made it so much more. You transformed it from my dream to our reality.

Firefish isn't just a cool name. It's everything we've been working towards. It's late nights, strong coffee, wild ideas, laughs, and even the occasional tears. It's our little space on the web where we're constantly pushing for the next big thing, and always looking out for one another.

So here we are, at the start of something new. Firefish is more than just a rebrand - it's a celebration. A celebration of you, me, and us. It's a tribute to the amazing community we've built together. Firefish is all of YOU.

Fediverse @lemmy.ml

Calckey rebranded to Firefish

calckey.social /notes/9hdlt3nut657tuzn

34 2

France @lemmy.world

Fédivers

Calckey s'appelle maintenant Firefish

calckey.social /notes/9hdlt3nut657tuzn

2 6

Fediverse @lemmy.world

Calckey is now Firefish

calckey.social /notes/9hdlt3nut657tuzn

49 15

70 comments

Really don't know how they thought of the name Firefish without thinking it would make people think of Firefox first. Like how did they brainstorm this name, it makes me wonder
- Was Lavafish taken?
- This may be intentional. Wouldn't be the first time.
- Huh interesting. I immediately had a positive reaction to the name because of this. Love Firefox. already loved Calckey err I mean Firefish though so I suppose I am not objective.
  It really conveys the open and user control centric nature of the project. An homage to the fox. You have now not just the fox but the fish with which you can tame the raging fires of the web. Fish makes more sense than fox too cause the web is like an ocean. Idk just thoughts

I adore Calckey/Firefish. It's amazing software, but these are both pretty bad names. lol
I guess Firefish is better, because it sounds like software you'd want to use and not something you have to put up with to file a tax return, but also... why?
- Yeah... They're definitely 0-2 on naming...
- Calckey is functionally 39584882x better than Mastodon but I've tried several servers now that are all pretty weak.

“Firefish isn’t just a cool name”
Yeah, it’s also a generic name that isn’t very good?
- It also sounds too much like Firefox. But either way, it doesn't sound like accounting software anymore which was my issue with calckey's branding prior to now anyway lmao
  But it's by far the best fediverse platform I've used from a functionality standpoint and I'm quite fond of it so hopefully this puts more eyes on it
  
  Agreed. I just wish they had native mobile apps. The PWA on iPhone is good, but not as snappy as a native app. The design otherwise is soooo nice.
  
  @pixel any recommendations for some cool Calckey instances to try?
- Firefox, but make it wet
  (I don't know if it's a worse than "calckey" tbf)
  
  Waterfox is already a thing

Firefish sounds like what someone would call malware targeting Firefox users. I was hoping the name would be better.
- Anyone remember Firesheep?

It's not just specific to Clackey, but I really hate when sites hijack the right-click menu, either to remove options, or to modify it for "theme". I get that it looks pretty wrt to the site's theme, but seriously, leave browser controls the fuck alone.
- You can hold shift while right-clicking in Firefox to bypass any custom right-click code and always show the browser's native context menu.
  At least I think it's shift. Might be alt.

Calckey now Firefish seems really cool, but tbh I really can't say I'm a fan of this rebrand. Calckey was distinct. Firefish sounds either like a Mozilla product, or a Firefox browser fork, or else bland office software. Definitely a downgrade imo.
- Calckey sounds like it should be a spreadsheet name
- CalKey would have cause a little less choking when trying to pronounce it...

Calckey was a bloody awful name because it was hard to say and difficult to know how to say.
Firefish fixes that but is honestly quite generic.
Either way, I wish them the best.

So what actually is calckey/firefish? Is it just trying to be Twitter? Is it meaningfully different to Mastodon?
- It's Mastodon with a better featureset and UX. Forked from the well-established Fediverse platform MissKey. Some things I like:
  Threaded comment replies (though they display differently from Lemmy's).
  Antennae for discoverability.
  Can use hashtags AND keywords.
  Can filter results by instance.
  Can create multiple timelines to display content in.
  
  Customizable UI via widgets.
  I think the theming options are better.
  Full-text search.
  Quote posts.
  Cat mode.
  
  Cat mode.
  Could you elaborate on this? lol
  
  Antennae are such a neat feature that I have yet to play around with.
- Firefish née Calckey is a microblogging platform like Mastodon, but that's about all it has in common. Firefish has extra features like emoji reactions (like Facebook's, but you can use any emoji, including custom emoji), quote posts, and better support for deep threads (it displays replies in a tree view like Lemmy or Kbin, unlike Mastodon which tries to linearize them and makes them a confusing mess). it also supports text formatting like bold, italics, headings, custom link text, and even animations (don't worry, they don't autoplay). it's even themable, and supports migrating posts from other accounts so you don't have to start over!

The name is way too similar to the Firefox trademark and could create the impression that Firefish is associated with Mozilla. I suspect some lawyers are currently in a huddle trying to figure out how to send a Cease and Desist letter that won’t completely piss off the community.
(Trademark law, at least in the US where Mozilla is headquartered, requires organizations to actively defend their trademarks. So just ignoring Firefish would be risky, even if they don’t actually mind the similarity.)
- What's the reasonable extent of their trade mark? Anything involving "Fire" + "animal" ... or "animals" starting with "f"? Actually, now that I think that through, "fish" alliterating with "fox", and the non-trivial amount of "fox"/"furry" love on the platform does make this seem like a less trivial issue.
  But still ... it seems to be in the space of similar but not trade mark infringement no?
  
  Good question! Whether it’s actually infringement is a legal judgment I’m certainly not qualified to make. 🙂 But my understanding is that it hinges on whether a court thinks a “reasonable person” could be confused. For example, a clothing brand called “Firefoxy” would probably be in the clear since Mozilla isn’t in the clothing business. And maybe even a clothing brand named “Firefox” might be okay! For example, Apple Computer and Apple Records (founded by The Beatles) coexisted nicely for a long time until Apple Computer started getting into the music-selling business. I forget how it got resolved (maybe a licensing agreement?) but The Beatles’ music wasn’t available on the iTunes Music Store for a looooong time while that dispute was going on.
  Firefish is an online service and software package, the very space Mozilla operates in, so there’s at least a case to be made that reasonable people might incorrectly assume it’s from Mozilla. It’s come up many times in this discussion already, and we as active Fediverse users are already pretty well informed about this!

All these federated services suffer from similar well-publicized problems, but Calckey appears to offer one of the nicer user interface schemes so far. Though unrelated, maybe the rebrand can help build mindshare for Firefox.

Fire... fish? Okaaaay...

Wow checking out the site now, Calckey/Firefish looks great. Is this meant to be another Fediverse replacement for Twitter?
- Replacement yes, but also its own thing that doesn’t really care about replacing Twitter. I like to think of it as kinda a fusion of MySpace and Twitter.
  
  MySpace...that's a name I haven't heard muttered in years...
  
  Will Tom be my friend?
  
  I've heard it compared to Tumblr

https://mas.else.social/@choyer/110746384528095273
Someone checked and there's already an existing trademark for Firefish in software specifically, at least in Europe. Apparently they make HR solutions of some sort.
https://jobs.firefishsoftware.com/about-us/meet-the-team.aspx
- Wow, if they haven't already cleared this with the existing company or lawyers, this is embarrassing.
  Wouldn't you do a quick search as an early step in any branding exercise?
- Hopefully it doesn’t cause any issues

I like that they've read the memo about fediverse projects being named after animals, but firefish doesn't fit. They should have gone with Coelacanth or something like that... but easier to spell.

Calckey sounds like a calculator/math/graphing application and Firefish sounds like another generic fork of Firefox.

Probably a good choice. Calckey sounds like an unmaintained spreadsheet software project. Firefish is better, if a little generic.
- Yea ... it seems to be the fundamental issue with the new name. "Fish" is just a way too generic and and boring or unappealing word, idea, food, smell, industry, practice etc.
  The logo is awesome, but I'll probably always cringe just a little everytime I say "fire-fish" ... sorry to say. Honestly interested in whether I'll every adapt to the name.
  Otherwise, for those using or thinking of using mastodon but who've never seen firefish nee calckey ... go check it out, you've never seen microblogging done quite like it

Also not a fan of the new name sorry. like others said it sounds too much like trying to be firefox

Did they come up with the new name in some kind of software name generator? Sort of like the hip hop name generator that Donald Glover used to come up with Childish Gambino?

I really like the new logo. I thought calckey was some type of speed typing thing lol

I like the new name.

I don't like it. I did sign up for an instance though just to poke around. Seems nice! Not sure if I'll use it over Lemmy / Mastodon combo though. My attention can only go so many directions.

I wonder what the overlap of Calckey users and Beehaw users is.
- That'll be me 😏

I absolutely love Firefish as a platform. They’ve made something really special. The name Firefish is awful though. I hope they take everyone’s feedback and rebrand again (though I’m sure that’s a massive undertaking)

70 comments